SONA MANDHIRA PVT LTD (Formerly known as Mandira Marketing Pvt. Ltd.)

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About Us

Sona Mandhira Pvt. Ltd. (Formerly known as Mandira Marketing Pvt. Ltd.) established in the year 2012, engaged in the business of manufacture and distribution of wide range of parts for passenger cars/SUV, utility vehicles and small commercial vehicles. Our state of the art facilities provides wide range of Drive Line, Steering, Suspension Parts including Brakes, Shockers, Bearings, Filters and more. Pan-India distribution network covering Tier-1 / 2 / 3 cities and serving key Export markets. Safety and reliability remain our core focus to provide a smooth driving experience to our valued customers. Modern warehousing and logistics ensuring customer delight. IATF 16949 : 2016 certification with primary focus on processes and innovation. 2

Overview

Established January – 2012

Core Business Manufacture & Distribution of Automotive Parts for Passenger Cars, Utility Vehicles & Small Commercial Vehicles

Manufacturing Set-up Spread Over 100,000 Sq. Ft.

Design & Development Fully operational

Sales INR 1050 Mn. (FY 2019-20)

Distribution Network Pan India 100+ Channel Partners

Employee Strength 250 Nos.

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Milestones

IATF 16949 : 2016 Certification

Steering Gear Started

Tier – Export to USA

Start Manufacturing of Suspension

Bushing Parts

Shockers

Crossed 1 Million Ball Joints

In-house manufacturing of Ball Seats

Renaming of company as Sona Mandhira Pvt. Ltd.

2012

2013

2013

2014

2015

2016

2017

2018

20204

Management Team

A young and dynamic 2nd generation leader hailing from the erstwhile Sona Group, promoted by late Dr. Surinder Kapur, a path breaking leading industrialist of the Auto components industry.

Ms. Mandhira Kapur shares a vision of making SMPL a Global preferred brand for after market parts in 2W/3W/4W/6W segment.

Mr. Rakesh Gaind CEO & Director

Ms. Mandhira Kapur Managing Director (MD)

Mr. B. M. Gupta CFO - F&A

Mr. Mahesh Yadav AGM – Sales & Marketing

Mr. Jasbir Jangra DGM - Production

Mr. Yogender Kumar Sr. Manager - NPD

Mr. Surender Kumar Manager - Quality

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Mr. J. S. Sahoo Sr. Manager QMS

Mr. Vikas Yadav HR & Admin

Product Range

•  Steering Gears •  Front Suspension Control Arm Assemblies •  Front Suspension Ball Joint Assemblies •  Tie Rod Ends •  Rack Ends •  Front Stabilizer Link Assemblies •  Rear Stabilizer Link Assemblies •  Relay Lever/ Idler Arm Assemblies •  Shock Absorber •  Brake Pad & Brake Shoe •  Gas Spring •  Steering Pump Assemblies •  Cross Axis Joint Assemblies •  Bushing Kits •  Hub Bearings •  RBS Assemblies •  Filters

•  Steering Gears •  Front Suspension Control Arm Assemblies •  Front Suspension Ball Joint Assemblies •  Steering Tie Rod Assemblies •  Steering Drag Link Assemblies •  Differential Gears •  I-Shaft Assemblies •  Column Assemblies •  Steering Pump Assemblies •  Shock Absorber •  Filters

PASSENGERVEHICLES SMALLCOMMERCIALVEHICLES

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Product Design and Development

•  CAD Stations •  3D Stations •  Design & Drafting in a-CAD •  Prototyping •  Validation of Prototyping •  Design Review and finalization of Drawings •  Off tool and Off Process Sample Making •  APQP & PPAP Process •  Product & Process Validation

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Product Testing & Validation

•  Axial / Radial Rigidity Testing •  Buckling Load •  Abrasion Testing •  Muddy Water Test Rig •  Micro Hardness Tester •  Surface Roughness Tester •  Efficient Gauges / Fixtures /

Instruments •  SST Testing •  Material Testing

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Manufacturing Overview

Ø  400+ SKU’s Covering :

•  Suspension Control Arms •  Suspension Ball Joints

•  Tie Rod Ends •  Rack Ends

•  Drag Link Assemblies

•  Stabilizer Links

Ø  State of the art manufacturing facility :

•  CNC Turning Centers •  Vertical Milling Centers

•  Projection Welding Machines •  Burnishing Machines

•  Injection Molding Machines.

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Products – Steering Gear & Parts

Tie Rod Ends (TRE) Rack Ends (RE)

Steering Gear

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Products - Ball Joints & Linkages

SuspensionBallJoints

StabilizerLinkAssembly

CrossAxisBallJoint

StabilizerLinkAssembly

SuspensionBallJoints

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Products- Control Arms, Relay Lever, Tie Rod & Drag Links

Upper Link Lower Link

Control Arms

Tie Rod & Drag Links

Relay Lever

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Products – Brake Pads & Brake Shoes

BrakeShoesBrakePads

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Products – Bushing

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Products - Shockers

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Products - Shockers

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Products – Hub Bearing

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View of SMPL Products in Chassis

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Tie Rod End

StabilizerLink

Suspension Ball Joint

Control Arm

Rack End

Quality Systems Certification

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Sales in INR Lacs

(INR lacs)

0

2000

4000

6000

8000

10000

12000

FY-12 FY-13 FY-14 FY-15 FY-16 FY-17 FY-18 FY-19 FY-20

Revenue

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Employee Strength

13 27

52

100 120

200 214

230 250

0

50

100

150

200

250

300

FY-12 FY-13 FY-14 FY-15 FY-16 FY-17 FY-18 FY-19 FY-20

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