1

ON24 FOR TECHNOLOGYModern marketers are expected to own more and more of the funnel.

Not only are you asked to grab the industry’s attention and bring

in new prospects, you’re also expected to nurture leads, educate

consumers — and back it all up with hard data and performance

metrics. You need a solution that will work seamlessly with your

existing marketing technology stack to get leads into the system and

score engagement so that the sales team can prioritize follow-up.

With ON24, you can create a fully branded and totally customizable

webinar experience to directly engage customers and prospects.

Whether you’re delivering thought leadership or walking them

through a live demo, ON24 Webcast Elite is powerful, flexible, and

scalable enough to help you drive pipeline and grow your business.

SOLUTIONS GUIDE

2

PURPOSE-BUILT FOR MARKETERS

Webinars are a key marketing tool for generating new leads

and driving engagement — and ON24 Webcast Elite is the

only webinar platform specifically built with marketers in

mind. From demand gen to content marketing to marketing

analytics, ON24 can help you increase pipeline and grow

your business. Options for live, on-demand, or pre-recorded

“simulive” webinars help busy marketing professionals scale

their webinar series.

A RICH USER EXPERIENCE

ON24 Webcast Elite helps you deliver dynamic events that

will create a connection between the prospect and the brand,

deepen consumer engagement and accelerate the time to

purchase.

∞ Branding. With ON24’s fully customizable webinar consoles,

your events will shine with your logos, colors, imagery, and

brand messaging.

∞ Social media. In-event social media applications let webinar

attendees publish tweets or browse your Facebook feed

without leaving the console.

∞ Interactivity. The ON24 platform offers more than 30

interactive tools, including polling, Q&A, chat, and group

collaboration to give your audience more ways to engage.

∞ Multimedia events. With ON24, you can integrate on-

camera presenters, deliver live product demos, and share

engaging video clips in every webinar.

ALL THE METRICS THAT MATTER

ON24 engagement scoring delivers behavioral analytics

that tell you which prospects are the most interested, so

your sales team knows where the best leads are. And the

dashboard provides valuable performance benchmarks

and instant insight into how your webinars stack up to

other events in your industry. Even better, ON24 Webcast

Elite can become a seamless component of your existing

marketing technology stack. ON24 integrates with all the

most popular CRM and marketing automation platforms,

giving you same-day access to your event data.

EXTENDED VALUE FROM YOUR WEBINARS

With ON24, you can easily publish all your past events to a

powerful on-demand webinar and video gateway, extending

the life of your content and the value of your webinars. ON24

Gateways deliver the same demographic and behavioral data

to enhance your on-demand lead generation. That means

more leads, and more value, with no additional effort.

IBM Webinar: Cognos 10: Intelligence Unleashed

3

THE BENEFITS OF ON24∞ EXTEND YOUR REACH TO A LARGER, WIDER

AUDIENCE

∞ INCREASE AWARENESS AND ACCELERATE PROSPECTS THROUGH THE BUYING CYCLE

∞ STRENGTHEN BRAND RECOGNITION WITH A FULLY CUSTOMIZABLE WEBINAR ENVIRONMENT

∞ ENABLE MORE MEANINGFUL AUDIENCE INTERACTIONS THROUGH MULTI-MEDIA PRESENTATION TOOLS

EASY ACCESS FROM ANY MOBILE DEVICE

In the office, at home, at the airport, on the subway — there’s

no way to know where your prospects will be when they log

in to your next webinar. While other webinar tools force users

to download extra apps and clunky plugins, ON24 Webcast

Elite works easily on any device.

FULL-FUNNEL MARKETING

From lead generation to product launches to live demos

and beyond, ON24 Webcast Elite gives you everything you

need to nurture prospects through every stage of the buyer

journey. Our media-rich webinars let you integrate live, on-

camera presenters, video clips, and screen sharing to deliver

nurture prospects towards a sale. And integrated interactive

tools such as polls, Q&A, chat, and more turn your events

into authentic audience conversations, not just one-way

presentations.

TRUSTED BY KEY TECHNOLOGY BRANDS

Tech companies of all sizes use ON24 Webcast Elite for demand

gen and lead gen events, product launches, thought leadership

and more.

“We’ve taken a content

marketing approach to drive

lead conversion, which has truly

helped us to connect with our

customers around business

issues and generate sales ROI.”

– Stefanie Scott

CA Technologies

© 2017 ON24, Inc. For more information on the benefits of the ON24 virtual environment, contact us at 877-202-9599 or visit www.on24.com.

ON24, INC.

795 FOLSOM STREET SAN FRANCISCO, CA 94103

877.202.9599 ON24.COM

ABOUT ON24, INC.

ON24 is the leading webinar marketing platform for demand generation, lead qualification

and customer engagement. Its award-winning, patented, cloud-based platform enables

companies of all sizes to deliver engaging live and on-demand webinars. Providing

industry-leading analytics that can be integrated with all leading marketing automation

and CRM platforms, ON24 enables marketers to optimize demand generation, enhance

lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent

development and town hall meetings. More than 1,000 enterprises rely on ON24,

including IBM, CA Technologies, Oracle, Microsoft, Conductor, Hewlett-Packard, and SAP.

The company is headquartered in San Francisco, with offices throughout the world.

For more information, visit ON24.com.