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ON24 CAPABILITIES STATEMENT

GSA CONTRACT #GS-35F-0564R

ED MATO Award #ED-06-CO-0800

Small Business

Rosemary Florez

Government Sales Manager

Tel: 703-440-9393

Email: rosemary.florez@on24.com

COMPANY BACKGROUND

ON24 is recognized as a leading global provider of webcasting and multimedia

communication solutions. The company offers full-service webcasting solutions for

customers in the technology, government, publishing, and life science industries.

More than 500 leading organizations use ON24 for activities such as marketing,

external communication, training, outreach programs, town hall meetings, continuing

education, and other events. Our government clients include:

− State of New York

− Environmental Protection Agency

− State of California

− Department of Education

− National Credit Union Administration

− Commonwealth of Virginia

− National Science Foundation

− General Services Administration

ON24’s hosted webcasting platform provides a complete set of functions to produce

both streamed and non-streamed events, with an unmatched ability to brand,

configure, and customize webcasts. Key ON24 competitive differences include:

− Leading flexible, configurable platform

− Multimedia content delivery including audio, video, and Flash

− Proven ability to deliver high-quality webcasting and web streaming

− Solid, profitable company

− Extensive blue-chip customers (95% customer retention rate)

− Exclusive focus on webcasting and multimedia solutions

− Global content delivery network

ON24 was established in May 1998, and is a pioneer in providing audio/video content

over the web. The company produced, delivered, and hosted over 25,000 webcast

events in 2008, and currently delivers webcasts to hundreds of thousands of viewers

each month. ON24 is a GSA Contract Holder (GS-35F-0464R), CMAS Contract

Holder (3-07-70-2396A), Department of Education awardee (ED-06-CO-0080, ED-

06-PO-1310), and is classified as a small business.

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ON24 WEBCASTING SOLUTIONS

ON24 Webcasting is a very cost-effective approach to deliver events to hundreds or

thousands of simultaneous users. With the ON24 hosted solutions, organizations can

integrate audio, video, slide presentations, polling, and Q&A into a single webcast

event. The ON24 technology will then distribute the webcast over the Internet,

allowing virtual attendees around the world to view the event in real-time.

ON24’s government webcasting solutions (GSA Contract #GS-35F-0564R) make it

possible for federal and state organizations to deliver information in a secure and

timely manner. ON24 allows a virtual audience to attend and participate in

government presentations, conferences, town halls, training seminars, etc. And

since ON24 Webcasting is broadcast technology, these events can be delivered at a

fraction of the cost of traditional communications. ON24’s webcasting solutions are

described in more detail in the following sections.

Audio/Video Streaming

ON24 Audio/Video Streaming allows organizations to extend the reach of their

conferences, seminars, and events as well as quickly disseminate breaking news.

ON24’s solution simply captures the audio and video from the event (via its signal

acquisition infrastructure), encodes it, and delivers it via Content Delivery Networks

as a data stream over the Internet. Using simply a web browser and a media player

such as Windows Media Player or Real Player, virtual attendees can view the event in

real-time. After the event completes, ON24 archives the audio/video stream and

places it on ON24’s hosting servers. This allows people – who were not able to see

the live event – to view it on-demand.

ON24 provides scalable streaming of events to either a domestic or international

audience. Many webcasting providers only use in-house servers to host content.

ON24’s global clients require a more scalable and higher-quality approach. As such,

ON24 has established a strategic content delivery network (CDN) partnership with

Globix to offer its clients industry-leading content delivery for their events.

Live & On-Demand Webcasting with Synchronized Presentations

Webcasting is a highly cost-effective way to broadly deliver public hearings, press

conferences, regulatory compliance meetings, public employee training, town hall

meetings, agency briefings, and more. ON24 Webcasting allows event managers to

integrate audio, video, and synchronized slides into a single presentation and deliver

it via streaming media over the Internet. In addition, interactive features like Q&A,

chat, polling, and surveys can be incorporated into the webcast.

Other ON24 Webcasting features include:

− Event Manager application to schedule and configure webcast events

− Presentation Manager “dashboard” to control the slide delivery and interactive

features (e.g., Q&A, text chat, etc.)

− Audience Interface which can be customized and branded

− Global branded event registration and lobby

− Real-time reporting to track viewers and measure the event success

− Third-party billing to collect and manage event fees

− Flexible global access to support worldwide events

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− CD duplication and event webcast archival

− Multilingual support for both single- and double-byte languages

− Transcription services, either integrated into the Audience Interface or

available as a separate downloadable file

ON24’s webcasting features also address the unique requirements associated with

the production and delivery of public sector program material. ON24 Webcasting is

fully compliant with Section 508. That is, Section 508 compatible captioned text can

be (and has been) incorporated into the ON24 webcast presentations.

On-Demand Audio Webcasting with Microsites

Simple Audio is a recent addition to the ON24 webcasting family. With Simple

Audio, individuals can create their own on-demand webcasts by integrating audio

with Microsoft PowerPoint presentations. The solution is extremely easy to use – all

users need is PowerPoint, an Internet browser, and a telephone. Most people are

able to use the Simple Audio solution without training.

In addition to audio streaming and synchronized slides, Simple Audio includes a host

of interactive features, such as:

− Step-by-step interface makes creating webcasts

− Integrated registration system

− Real-time reporting tools

− Polling and Q&A capabilities

− Branded templates

For organizations that create a number of Simple Audio-based presentations, ON24

provides “Microsites” to organize and manage the webcasts. Microsites are ON24

hosted websites that store the Simple Audio webcasts in hierarchical, searchable

directories. The organization of the webcasts can be by topic, department, series, or

other means (defined by ON24’s customer). In addition, meta-data can be

associated with the webcasts, allowing the audience to use keywords to search for

specific Simple Audio presentations. Microsites also provide a single area for ON24

clients to directly access and edit the webcast presentations.

The Simple Audio solution (with ON24 Microsites) is commonly used for product

announcements, sales activities, employee & reseller training, company briefings,

and various types of corporate communications.

Webcasts for Continuing Professional Education

ON24 understands that the Federal Government is a strong proponent of continuing

professional education (CPE). The Gov Online Learning Center and Federal

Competency Management Center have been established to provide government

employees with tools to develop, track, and manage their skills and knowledge.

Government agencies are also encouraged to use new learning technology tools in

their efforts to develop a world-class workforce for public service.

ON24 Webcasting is the best way to cost-effectively train a geographically dispersed

employee base. ON24 provides a one-stop solution for course registration, seminar

payment, audio/video production, real-time seminar broadcasts, and webcast

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archival. Organizations can use the ON24 solution to integrate audio, video, and

synchronized slides into either a live or on-demand training seminars.

The unique requirements associated with the delivery of CPE materials can also be

incorporated, including:

− Global seminar registration

− Pre-course skill assessment

− Logic for CPE compliance and certification

− Student usage tracking

− Test delivery and automated test correction

− Webcast archival for on-demand training (online or CDs)

ON24 WEBCASTING PROFESSIONAL SERVICES

ON24 Webcasting is available as either a self-service or full-service offering. The

self-service option is provided to organizations that would like to manage and

produce their own webcast events. For organizations that prefer a full-service

model, ON24’s Professional Services team is available for event management,

technical expertise, and creative consultation.

The ON24 Professional Service team is comprised of Account Managers, Event

Managers, and an Audience Support Team. These roles are described in more detail

in the following sections.

Account Manager

The Account Manager is responsible for ensuring the success of the customer

relationship and webcast events. He/she works with the customer to coordinate the

professional services process, which may include:

− Kick-off meetings

− Project management

− Best practices

− Event setup

− Training

− Customizations and creative design

− Event Reporting

The Account Manager also coordinates and manages event post-mortems, periodic

status reviews, continuing education, and continuous process improvements.

In short, the Account Manager is responsible for driving a high-quality webcast

service and absolute customer satisfaction.

Event Manager

The Event Manager is the master coordinator of all activities leading up to and after

an event. He/she assists and advises on a variety of topics including the selection of

presentation views and tools, effective use of graphics, synchronization of multiple

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presenters, and presentation timing. The Event Manager is also responsible for the

following activities:

− Event sponsor communications

− Development of the event requirements document

− Assignment of priorities and team responsibilities

− Webcast scheduling and configuration

− Event customization or creative design

− Event project management

− Event results recording and tracking

Audience Support

The Audience Support team is responsible for making sure each participant’s

computer is set up to view the webcast. They ensure that the attendees understand

the event preparation instructions, desktop requirements, pre-meeting “test connect”

process, and issue escalation process. The team is also prepared to address

concerns or issues with bandwidth, connection options, system requirements, event

reporting/monitoring, and other event-related issues or questions.

THE ON24 DIFFERENCE

ON24’s webcasting solutions have many unique features and differences. The

following sections outline the company’s competitive advantages.

Industry Leadership

− Leading provider of webcasting and multimedia communication solutions

− Extremely scalable, reliable, and secure platform is the foundation of the

ON24 hosted solutions

− Only solution that provides a global registration and comprehensive reporting

system, which enable a complete understanding of the webcast attendees and

their participation

− No downloads or special plug-ins are required for the ON24 solutions

World Class Experience

− Over 25,000 webcasts were delivered in 2008

− Global webcast experience and resources, including worldwide productions

and Europe/Asia language support

High Customer Value and Satisfaction

− Consistently deliver significant customer return on investment and benefits

− At 95% customer retention, ON24 has the highest customer retention rate in

the industry

Easy-to-Use

− Hosted service greatly simplifies the webcast deployment process

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− ON24’s in-house professional services team can provide “turn-key”

webcasting solutions for its customers

− Extremely intuitive user interfaces and consoles that can be uniquely

customized and branded

Specialized “Certification” Functionality

− Comprehensive features for organizations offering certified training programs

− Specialized functionality includes student skills assessment, compliance,

automated testing and correction, and user certification.

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