Socialwalk - Online and Onsite Business Matching for Tradeshows & Exhibitions

MICE 2.0Innovative Technology Solutions for the MICE Industry

Monday, April 18, 2011

Company ProfileIndustry Technology Solutions for MICE

In Business Since 2008

Socialwalk Sdn Bhd (MY) Cyberjaya - Operations & Tech Centre

Socialwalk Pte Ltd (SG) Queens St - Sales & Operations

Staff Count 11(MY) + 4(SG)

Number of conferences & trade shows

50++

Countries 5 (MY, SG, HK, INDO, CHI)

Client Demographics Associations, PCOs, PEOs, Government


End to end products & services

preshow onsite post event

preshow


for Trade Shows...

Modules

Visitor/Buyer PromotionOnsite Registration Post-Event Reports

Modules

Exhibitor PromotionOnsite Registration Post-Event Reports

Modules Manage Buyers Program

Onsite Business Matching Virtual Event

Modules

Online Registration Onsite Business Matching Virtual Event

Modules

Online Business Matching

Onsite Business Matching Virtual Event

What happens?

• Increase bottom line: More visitors and exhibitors count

• Bring quality buyers to exhibitors: we manage the schedule of hosted buyers and match them up with the right exhibitors

• Attract new visitors and exhibitors: Market business matching service in your event. Prescheduled appointments make it worth their time to come to the event!!

Deliver more value to Buyers & Exhibitors : Accurate Matching means securing contracts and signing deals!

Exhibitors & Visitors return : Will want to participate again next year.

• Identify quality visitors and invite them back next year

• More media coverage - create media angle using statistics

• Continue to build relationship with exhibitors and visitors via the platform - attract them to participate next year

Preshow >> Onsite >> Post Show


preshow

value for Trade Shows

• Improve event value - increase exhibitor count

• Automatically match exhibitors to buyers and let them schedule meetings

• Manage hosted buyers program

• Collect buyer requests before event

• Integrated online ticketing


value for Trade Shows• Improve event value - make sure exhibitors

return

• Match and schedule buyers and exhibitors together onsite

• Business Matching Lounge to arrange meetings and seal deals

• Business Matchmakers proactively connect buyers and sellers

• Full schedule for hosted buyers

• Moderated platform to let suppliers answer real buyer requests

preshowonsite


post event

value for Exhibitors• Improve event value - make sure exhibitors return

• Online directory for exhibitors and visitors to continue browsing profiles and connecting after event

• Improve media communications with stats

• Track amount of trade conducted

• Understand data - improve future events

• Identify most valuable buyers to ensure they get special treatment next year

• Trade Report containing metrics for KPIs and critical review of show


Online & Onsite Business Matching

• Combination of online software and onsite service

• Web-based - Email/SMS Integrated

• Buyer Seller Matching

• Face2face Meetings

• Team of expert matchmakers onsite


How we work with clients?

Software Setup & Website Integration

Business Matching


Integration with Registration

Easily add data to Socialwalk by uploading existing database.Automated account login &

password generated sent to email


Exhibitor and Visitor Toolkits

Comprehensive toolkit sent to exhibitors and visitors detailing benefits of business matching

and how to use the system


Database Profiling

Capture detailed information on registration to ensure the perfect match is made


Powerful Searching

Search every visitor/ exhibitor and visitor using

keywords or let our matching algorithm

recommend a profile


Schedule Appointments

Find free times for both parties

Schedule meetings with matches and communicate before the event. Each person

has an individual schedule


Set the location

Set location of the meeting and send a note. Recipient will receive a meeting

request for acceptance

Confirmation of meeting by SMS and email. SMS reminders to both parties 1hr before

meeting starts


Business Match Emails

recommended match

view profile or schedule meeting

Based on profile information, individual matches are recommended and sent straight

to email


Buyer Request Service

Collate requests from buyers, distribute to exhibitors and facilitate communication for relevant matches.

Buyers shown how to submit a request and Exhibitors shown how to respond before event starts.


Trade Show: case studyInternational Furniture Fair Singapore (IFFS)

• 3rd biggest show in Singapore

• 536 Exhibitors

• 17,000 Visitors

• 89% Surveyed found Socialwalk services useful


1 Month Before• Received event details from IFFS contact

• Socialwalk created Business Matching Button and integrated with event website

• Receive profiles of exhibitors from IFFS - uploaded it to the system

• Socialwalk drafted an introduction email that was sent the entire database of visitors to register their profiles and buying requests.

• Exhibitor toolkit was included in the exhibitor manual

• Both exhibitor and visitor toolkits available for download on website

• Users can browse profiles, message and schedule meetings


Ten Days Before

• All users receive personalised and relevant matching recommendations

• View profiles

• Contact other users

• Schedule Meetings

• Continued E-Marketing campaign to

• Encourage profiles to be updated

• Promote other services that are happening (e.g on site matching)


During Event

• Visitor request form is attached to reg form

• Raise awareness via buntings at strategic locations, business matching lounge indicated on map

• Mobile team of Business Matchmakers gather visitors requests

• Match visitor requests with relevant exhibitors. Facilitate exchange of contacts.

• Track what happened in meetings


After Event

• Detailed trade report

• Stats to use in future communications

• Insights to improve next year’s event

• Real feedback from buyers and exhibitors

• Platform to continue connection


Socialwalk and IFFS


Socialwalk and IFFS

1 MONTH BEFORE• Website Integration• Introduction to BM Emails• Database Upload• Exhibitor and Visitor kits

available


Socialwalk and IFFS


available

10 DAYS BEFORE• Business Matching email

recommends profiles• Buyer Requests start• Meetings start to get scheduled• People are excited about coming


Socialwalk and IFFS

EVENT• Match buyer requests with

relevant exhibitors• Facilitate exchange of contacts• Track what happened in

meetings


available




Socialwalk and IFFS



meetings


available



POST EVENT• Detailed Trade Report• Platform to continue connection


Socialwalk and IFFS



meetings


available



70 ad hoc Buyer Requests.89% of Exhibitors find SocialWalk useful

POST EVENT• Detailed Trade Report• Platform to continue connection


Track Record• 50++ Events

• Delighted customers across SEA (including Singapore, Malaysia, China and Thailand)

• Facilitate over $xxxx of trade


Contactwww.socialwalk.com/demo

socialwalkdemo.com

www.socialwalk.com/demo

socialwalkdemo.com

Kengyew Tham

+60123322798

[email protected]

Eileen Feng

+60105331785

+65 9878 9940

[email protected]


mailto:[email protected]






Documents

Socialwalk - Online and Onsite Business Matching for Tradeshows & Exhibitions