MICE 2.0Innovative Technology Solutions for the MICE Industry
Monday, April 18, 2011
Company ProfileIndustry Technology Solutions for MICE
In Business Since 2008
Socialwalk Sdn Bhd (MY) Cyberjaya - Operations & Tech Centre
Socialwalk Pte Ltd (SG) Queens St - Sales & Operations
Staff Count 11(MY) + 4(SG)
Number of conferences & trade shows
50++
Countries 5 (MY, SG, HK, INDO, CHI)
Client Demographics Associations, PCOs, PEOs, Government
Monday, April 18, 2011
End to end products & services
preshow onsite post event
preshow
Monday, April 18, 2011
for Trade Shows...
Modules
Visitor/Buyer PromotionOnsite Registration Post-Event Reports
Modules
Exhibitor PromotionOnsite Registration Post-Event Reports
Modules Manage Buyers Program
Onsite Business Matching Virtual Event
Modules
Online Registration Onsite Business Matching Virtual Event
Modules
Online Business Matching
Onsite Business Matching Virtual Event
What happens?
• Increase bottom line: More visitors and exhibitors count
• Bring quality buyers to exhibitors: we manage the schedule of hosted buyers and match them up with the right exhibitors
• Attract new visitors and exhibitors: Market business matching service in your event. Prescheduled appointments make it worth their time to come to the event!!
Deliver more value to Buyers & Exhibitors : Accurate Matching means securing contracts and signing deals!
Exhibitors & Visitors return : Will want to participate again next year.
• Identify quality visitors and invite them back next year
• More media coverage - create media angle using statistics
• Continue to build relationship with exhibitors and visitors via the platform - attract them to participate next year
Preshow >> Onsite >> Post Show
Monday, April 18, 2011
preshow
value for Trade Shows
• Improve event value - increase exhibitor count
• Automatically match exhibitors to buyers and let them schedule meetings
• Manage hosted buyers program
• Collect buyer requests before event
• Integrated online ticketing
Monday, April 18, 2011
value for Trade Shows• Improve event value - make sure exhibitors
return
• Match and schedule buyers and exhibitors together onsite
• Business Matching Lounge to arrange meetings and seal deals
• Business Matchmakers proactively connect buyers and sellers
• Full schedule for hosted buyers
• Moderated platform to let suppliers answer real buyer requests
preshowonsite
Monday, April 18, 2011
post event
value for Exhibitors• Improve event value - make sure exhibitors return
• Online directory for exhibitors and visitors to continue browsing profiles and connecting after event
• Improve media communications with stats
• Track amount of trade conducted
• Understand data - improve future events
• Identify most valuable buyers to ensure they get special treatment next year
• Trade Report containing metrics for KPIs and critical review of show
Monday, April 18, 2011
Online & Onsite Business Matching
• Combination of online software and onsite service
• Web-based - Email/SMS Integrated
• Buyer Seller Matching
• Face2face Meetings
• Team of expert matchmakers onsite
Monday, April 18, 2011
How we work with clients?
Software Setup & Website Integration
Business Matching
Monday, April 18, 2011
Integration with Registration
Easily add data to Socialwalk by uploading existing database.Automated account login &
password generated sent to email
Monday, April 18, 2011
Exhibitor and Visitor Toolkits
Comprehensive toolkit sent to exhibitors and visitors detailing benefits of business matching
and how to use the system
Monday, April 18, 2011
Database Profiling
Capture detailed information on registration to ensure the perfect match is made
Monday, April 18, 2011
Powerful Searching
Search every visitor/ exhibitor and visitor using
keywords or let our matching algorithm
recommend a profile
Monday, April 18, 2011
Schedule Appointments
Find free times for both parties
Schedule meetings with matches and communicate before the event. Each person
has an individual schedule
Monday, April 18, 2011
Set the location
Set location of the meeting and send a note. Recipient will receive a meeting
request for acceptance
Confirmation of meeting by SMS and email. SMS reminders to both parties 1hr before
meeting starts
Monday, April 18, 2011
Business Match Emails
recommended match
view profile or schedule meeting
Based on profile information, individual matches are recommended and sent straight
to email
Monday, April 18, 2011
Buyer Request Service
Collate requests from buyers, distribute to exhibitors and facilitate communication for relevant matches.
Buyers shown how to submit a request and Exhibitors shown how to respond before event starts.
Monday, April 18, 2011
Trade Show: case studyInternational Furniture Fair Singapore (IFFS)
• 3rd biggest show in Singapore
• 536 Exhibitors
• 17,000 Visitors
• 89% Surveyed found Socialwalk services useful
Monday, April 18, 2011
1 Month Before• Received event details from IFFS contact
• Socialwalk created Business Matching Button and integrated with event website
• Receive profiles of exhibitors from IFFS - uploaded it to the system
• Socialwalk drafted an introduction email that was sent the entire database of visitors to register their profiles and buying requests.
• Exhibitor toolkit was included in the exhibitor manual
• Both exhibitor and visitor toolkits available for download on website
• Users can browse profiles, message and schedule meetings
Monday, April 18, 2011
Ten Days Before
• All users receive personalised and relevant matching recommendations
• View profiles
• Contact other users
• Schedule Meetings
• Continued E-Marketing campaign to
• Encourage profiles to be updated
• Promote other services that are happening (e.g on site matching)
Monday, April 18, 2011
During Event
• Visitor request form is attached to reg form
• Raise awareness via buntings at strategic locations, business matching lounge indicated on map
• Mobile team of Business Matchmakers gather visitors requests
• Match visitor requests with relevant exhibitors. Facilitate exchange of contacts.
• Track what happened in meetings
Monday, April 18, 2011
After Event
• Detailed trade report
• Stats to use in future communications
• Insights to improve next year’s event
• Real feedback from buyers and exhibitors
• Platform to continue connection
Monday, April 18, 2011
Socialwalk and IFFS
Monday, April 18, 2011
Socialwalk and IFFS
1 MONTH BEFORE• Website Integration• Introduction to BM Emails• Database Upload• Exhibitor and Visitor kits
available
Monday, April 18, 2011
Socialwalk and IFFS
1 MONTH BEFORE• Website Integration• Introduction to BM Emails• Database Upload• Exhibitor and Visitor kits
available
10 DAYS BEFORE• Business Matching email
recommends profiles• Buyer Requests start• Meetings start to get scheduled• People are excited about coming
Monday, April 18, 2011
Socialwalk and IFFS
EVENT• Match buyer requests with
relevant exhibitors• Facilitate exchange of contacts• Track what happened in
meetings
1 MONTH BEFORE• Website Integration• Introduction to BM Emails• Database Upload• Exhibitor and Visitor kits
available
10 DAYS BEFORE• Business Matching email
recommends profiles• Buyer Requests start• Meetings start to get scheduled• People are excited about coming
Monday, April 18, 2011
Socialwalk and IFFS
EVENT• Match buyer requests with
relevant exhibitors• Facilitate exchange of contacts• Track what happened in
meetings
1 MONTH BEFORE• Website Integration• Introduction to BM Emails• Database Upload• Exhibitor and Visitor kits
available
10 DAYS BEFORE• Business Matching email
recommends profiles• Buyer Requests start• Meetings start to get scheduled• People are excited about coming
POST EVENT• Detailed Trade Report• Platform to continue connection
Monday, April 18, 2011
Socialwalk and IFFS
EVENT• Match buyer requests with
relevant exhibitors• Facilitate exchange of contacts• Track what happened in
meetings
1 MONTH BEFORE• Website Integration• Introduction to BM Emails• Database Upload• Exhibitor and Visitor kits
available
10 DAYS BEFORE• Business Matching email
recommends profiles• Buyer Requests start• Meetings start to get scheduled• People are excited about coming
70 ad hoc Buyer Requests.89% of Exhibitors find SocialWalk useful
POST EVENT• Detailed Trade Report• Platform to continue connection
Monday, April 18, 2011
Track Record• 50++ Events
• Delighted customers across SEA (including Singapore, Malaysia, China and Thailand)
• Facilitate over $xxxx of trade
Monday, April 18, 2011
Contactwww.socialwalk.com/demo
socialwalkdemo.com
www.socialwalk.com/demo
socialwalkdemo.com
Kengyew Tham
+60123322798
Eileen Feng
+60105331785
+65 9878 9940
Monday, April 18, 2011