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Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009
MTO Summit 2009 Premier Technology Education for Events and Exhibitions
Escape the Technology Maze
MARCH 25-26, WASHINGTON, D.C.
What do Facebook and Linkedin Groups offer your Organization?
TIPS AND TRICKS TO TAKE THESE TOOLS AND MAKE FACEBOOK AND
LINKEDIN WORK FOR YOUR ASSOCIATION, EXHIBIT BOOTH, OR
CORPORATE MARKETING CAMPAIGNS.
Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009
What do Facebook and Linkedin Groups offer your Organization?
• Dave Lutz, Velvet Chainsaw• Stephen Nold, MeetingTechOnline
Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009
Goal: Achieve Viral marketing
1) do something unexpected2) make your viewers feel something – love, hate,
anger, compassion3) tell a story or add value – don’t ask for the order4) keep the content fresh5) think word of keyboard vs. word of mouth. 6) link to email to a friend.
Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009
Guidelines for Community Development
• Can’t rely on community only to drive content• Organization must participate = provide a relevant
message• Transparency versus control• Recruit and empower influencers
– Speakers, board members, chapter leaders, exhibitors, sponsors
– Awareness through all digital communications– Award and grow participation…elite Yelper
Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009
Networking at high volume
Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009
Take Away
• Low Cost social networking tool• Not free: internal resources required• Monitor selling – set policies earlier and enforce• A presence is better than no presence• If your not participating, you don’t know what your
community is saying about you. SPE– Listening tools
