Socialized Ltd

8/6/2019 Socialized Ltd

1/13

Where Business Meets Social

1


2/13

The Facts

The Facts 800 million people are on Facebook 100 million professionals on

LinkedIn

1 billion views per day on YouTube 100 million daily Twitter updates 25 million Google+ users

The RealityIts not a question of whether or notyour customers or stakeholders use

these tools. The question is do you knowwhere to nd your customers online and

how to engage them?

Shane Gibson, Chief Social Officer,

Socialized! Ltd.

2


3/13

About Us

About UsWe help organizations to effectively socialize by equippingthem to prot and prosper using social media.Organizations striving to stay ahead of their competition

must see social media communications as an integrated andessential part of all major business functions. Jumping into

this space without laying the groundwork is like giving yourkid the keys to your car without a driving lesson or a curfew,and then wondering why things went bad.

Our mission is to help you effectively integrate and protfrom social media by fully equipping your organization with

the tools and the know-how for social media engagementand success.

The Socialized! methodologies are based upon Shane

Gibsons no-nonsense process on getting Sociable! from histwo books Sociable! How Social Media is Turning Sales and

Marketing Up-side Down and Guerrilla Social MediaMarketing co-authored with Stephen Jagger and Jay Conrad

Levinson respectively.

socializeverb \s-sh-lz\transitive verb

1 : to make social; especially : to t or

train for a social environment

2 : to equip you and your organization

to capitalize on social media, driving

engagement, brand and prots

3


4/13

The Socialized! Solutions Matrix

Our Process:Our ultimate goal is to see your

organization be fully socialized and

independently able to navigate and

prosper within the social web. Our job

is done when we have become

redundant and being Socialized! is partof your business culture and processes.

Social media can be a complex and

messy spaceonly if you allow it to be.

The Socialized! Matrix is made up of six

proven processes that, whencombined, creates a clean and simple

approach to social media success.

Assessment

Socialized!

Ac1va1on

Equipping

Strategy

RoadMap

Launching

On-going

Supportand

Intelligence

4


5/13

Assessment

Every great business achievement has a startingplace. Before we help you chart your path or build asocial media prole, we must rst understandwhere you are at. This includes analysing yourcurrent use of social media (if any), setting specicgoals and establishing criteria for success.

An assessment of 7 core social media activities,proles and competencies

Upon completion a 7-12 page report andoverall score

A summary outlining the reasoning behindyour score and suggested steps forimprovement

This can be a one-offassessment or a quarterlycheck-up to assess the effectiveness andimprovement of your social media marketingefforts

An optional Search Engine OptimizationAssessment

5


6/13

Strategic Planning

A Collaborative ApproachOnce we have assessed your social media

readiness we help you plot a social media

strategy that is based upon where you are,

what your goals are and who your target

markets is. This will be a step-by-step plan

that will be created in conjunction with youand your team.

A facilitated collaborative planningapproach with your organization

Process can be campaign based orfocused on the long-term process ofsocializing your business

6


7/13

Equipping

EquippingEquipping is about giving you and your teamthe knowledge and insight to succeed on yourown in social media communications andmarketing.

Social Media Training Modules:

Rules of engagement and tools overview B2B Social LinkedIn & Blogging for Business Facebook Marketing & Pages Twitter Marketing and Engagement Rules Video content, marketing and distribution Podcasting 101 Getting started (From

recording to getting listed on iTunes)

Social Media Intelligence: listening &monitoring Blogging Intensive Event and festival marketing Guerrilla Social Media Marketing

7


8/13

Activation

Build Develop - PromoteIn order to reach your goals, you will need the

right tools for the job. Based upon your

business goals and the social media strategy

that have been assessed, we will do the work

to set up your major social media platforms.

Upgrade your existing blog and socialoutposts

Launch a new blog Twitter Facebook customization Set-up your social media monitoring Customized Ning sites

8


9/13

Launch

Fast Starts and Launching The Launching process can include everythingfrom handing you the keys to the car andsending you on your way to holding your handuntil you get to a place you want to be. We offervarious levels of support (depending on yourrequirements) when you step into the social

media space and begin executing your strategy.

Our role will be to make sure that you stayfocused on your goals and are maximizing youruse of the various social media tools.

Social Media Calendar set-up Consulting and implementing andsustaining your plan Inuencer outreach Kick-off parties, special events, Tweetups

and Meetups

9


10/13

Business Intelligence & Support

Building MomentumThe social media landscape and marketplace

is an ever-evolving entity. We are experts at

staying up to date with technology and

market trends in order to provide you with

the business intelligence that you need to

succeed. We are dedicated to providing youwith ongoing support, depending on your

needs, as long as you may need it.

One-site social media consulting Competitive intelligence Exclusive insights on trends, on-goingbusiness intelligence Webinars, custom on-line training Telephone/Skype consultations

10


11/13

Co-FoundersShane Gibson, Chief Social Officer

Shane Gibson is an international speaker, and author who has

addressed over 100,000 people over the past sixteen years on

stages in North America, Southern Africa and South America.

He is in high demand as a keynote speaker on the topics of

social media and sales performance.

Shanes books include Sociable! How Social Media is Turning

Sales and Marketing Upside Down. Closing Bigger the Field

Guide to Closing Bigger Deals and his new book published by

Entrepreneur Press (McGraw Hill) called Guerrilla Social

Media Marketing, co-authored with Jay Conrad Levinson.

Shane is also Canadas only Guerrilla Marketing Master Trainer.

Blogging since 2002, and podcasting since 2004 Shane drives

the majority of his business from social media, and social

networks.

11


12/13

Co-FoundersAnthony (AJ) Caridi, President

A true entrepreneur, Anthony has had a successful career as

a business development and nancial services strategist

across a wide range of industries.

Anthony has a great grounding in multiple industries

including but not limited to VOIP, telecommunications,food wholesale and distribution and hospitality. He also sits

on the board of the Make-a-Wish foundation for British

Columbia and the Yukon.

Anthony and business partner Shane Gibson have found a

natural synergy in their respective endeavors and foundedSocialized! LTD in order to educate and train public and

private organizations on how to implement an effective

social media strategy.

12


13/13

Get to Know Socialized!

Contact UsAnthony CaridiPresident and Co-foundert: 604.762.5595e: [email protected]@anthonycaridi

Shane GibsonChief Social Officer and Co-foundert: 604.351.2328e: [email protected]@shanegibson

HeadquartersSuite 20001066 West Hastings StreetVancouver, BCV6E 3X2 Canada

Get Sociable! With UsSite:

http://socialized.me

Blog:

http://socialized.me/blog

Twitter:

@SocializedLtd

Podcast:

http://tinyurl.com/itunes-sales-podcast

Social Media Community:

http://inSocialMedia.com

13

Documents

Socialized Ltd