View
204
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
How Social media has redefined business intelligence
#socializedyvr
Business Intelligence
• The top sources for real-time business intelligence on the web
• Free or nearly free social media and web monitoring tools you can use
• The 5 steps of gaining consent to market to your stakeholders and customers online
Web 2.0 vs.
Web 3.0
Marketing is a conversation.- @brandcowboy
Tweets tell the future
• Computer scientists studied 3 million tweets• 25 movies (including Avatar) • Tweet frequency could be used to accurately
predict the box office takings• Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo
Huberman, head of the social computing lab at HP
Blog.suggestionbox.com
Real-Time Feedback
Consent
• Discovery• Consumption• Interaction• Connection• Consent === Sales Cycle
Listeninghttp://Search.twitter.com
http://Google.com/alerts
http://Blogsearch.google.com
http://facebook.com/search
http://www.linkedin.com/signal/
Sysomos – Media Analyst
Sysomos Heartbeat
How to win
• Realize that marketing/business is a conversation
• Monitor and respond in real-time• Get self-organized or use a tool like Sysomos• Socialize your entire business and get ready
for Web 3.0 and Customer 3.0
Next Steps?
• Next Month: “How to get your organization social media ready.”• Socialized.me• Simply.ca• @ShaneGibson• @AnthonyCaridi• @Gusf