Social Media Agency Socialized! Ltd

Where Business Meets Social

1

The Facts

The Facts   800 million people are on Facebook   100 million professionals on LinkedIn   1 billion views per day on YouTube   100 million daily Twitter updates   25 million Google+ users

The Reality “It’s not a question of whether or not your customers or stakeholders use these tools. The question is do you know where to !nd your customers online and how to engage them?” – Shane Gibson, Chief Social O"cer, Socialized! Ltd.

2

About Us

About Us We help organizations to e#ectively socialize by equipping them to pro!t and prosper using social media. $Organizations striving to stay ahead of their competition must see social media communications as an integrated $and essential part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad. Our mission is to help you e#ectively integrate and pro!t from social media by fully equipping your organization with $the tools and the know-how for social media engagement and success. Our vision: is to become THE Industry thought leaders in helping companies and communities become socialized. The Socialized! methodologies are based upon Shane Gibson’s no-nonsense process on getting Sociable! from his two books Sociable! How Social Media is Turning Sales and Marketing Up-side Down and Guerrilla Social Media Marketing co-authored with Stephen Jagger and Jay Conrad Levinson respectively.

socialize verb \ s%-sh - l&z\ transitive verb 1 : to make social; especially : to !t or train for a social environment <socialize people> 2 : to equip you and your organization to capitalize on social media, driving engagement, brand and pro!ts <socialize business>

3

We Value

Community: A community makes or breaks a social e#ort. They are the true leaders. Strategic Thinking: Our advice and insight must help ful!ll client goals and improve their business processes. Guerrilla Marketing: guerrillas measure success by net-gains and pro!ts – it’s about results. Diversity: It’s not “either or,” success in a social environment is about celebrating and leveraging di#erences. Being Sociable!: and that’s about using social media and networks to deepen relationships with stakeholders and customers.

The Socialized! Solutions Matrix

Our Process: Our ultimate goal is to see your organization be fully socialized and independently able to navigate and prosper within the social web. Our job is done when we have become redundant and being Socialized! is part of your business culture and processes. Social media can be a complex and messy space…only if you allow it to be. The Socialized! Matrix is made up of six proven processes that, when combined, creates a clean and simple approach to social media success.

!""#""$#%&'

()*+,-+.#/0'

!*12,1)%'

345+66+%7'

(&8,&#79':),/';,6'

<,5%*=+%7'

>%?7)+%7'(566)8&',%/'@%&#--+7#%*#'

4

Assessment Every great business achievement has a starting place. Before we help you chart your path or build a social media pro!le, we must !rst understand where you are at. This includes analysing your current use of social media (if any), setting speci!c goals and establishing criteria for success.   An assessment of 7 core social media activities,

pro!les and competencies   Upon completion a 7-12 page report and

overall score   A summary outlining the reasoning behind

your score and suggested steps for improvement   This can be a one-o# assessment or a quarterly

check-up to assess the e#ectiveness and improvement of your social media marketing e#orts   An optional Search Engine Optimization

Assessment

5

Strategic Planning

A Collaborative Approach Once we have assessed your social media readiness we help you plot a social media strategy that is based upon where you are, what your goals are and who your target markets is. This will be a step-by-step plan that will be created in conjunction with you and your team.   A facilitated collaborative planning

approach with your organization   Process can be campaign based or

focused on the long-term process of socializing your business

6

Equipping

Equipping Equipping is about giving you and your team the knowledge and insight to succeed on your own in social media communications and marketing. Social Media Training Modules:   Rules of engagement and tools overview   B2B Social LinkedIn & Blogging for Business   Facebook Marketing & Pages   Twitter Marketing and Engagement Rules   Video content, marketing and distribution   Podcasting 101 – Getting started (From

recording to getting listed on iTunes)   Social Media Intelligence: listening &

monitoring   Blogging Intensive   Event and festival marketing   Guerrilla Social Media Marketing

7

Activation

Build – Develop - Promote In order to reach your goals, you will need the right tools for the job. Based upon your business goals and the social media strategy that have been assessed, we will do the work to set up your major social media platforms.   Upgrade your existing blog and social

outposts   Launch a new blog   Twitter Facebook customization   Set-up your social media monitoring   Customized Ning sites

8

Launch

Fast Starts and Launching The Launching process can include everything from handing you the keys to the car and sending you on your way to “holding your hand” until you get to a place you want to be. We o#er various levels of support (depending on your requirements) when you step into the social media space and begin executing your strategy. Our role will be to make sure that you stay focused on your goals and are maximizing your use of the various social media tools.   Social Media Calendar set-up   Consult ing and implementing and

sustaining your plan   In'uencer outreach   Kick-o# parties, special events, Tweetups

and Meetups

9

Business Intelligence & Support

Building Momentum The social media landscape and marketplace is an ever-evolving entity. We are experts at staying up to date with technology and market trends in order to provide you with the business intelligence that you need to succeed. We are dedicated to providing you with ongoing support, depending on your needs, as long as you may need it.   One-site social media consulting   Competitive intelligence   Exclusive insights on trends, on-going

business intelligence   Webinars, custom on-line training   Telephone/Skype consultations

10

Co-Founders Shane Gibson, Chief Social O!cer Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and his new book published by Entrepreneur Press (McGraw Hill) called Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson. Shane is also Canada’s only Guerrilla Marketing Master Trainer. Blogging since 2002, and podcasting since 2004 Shane drives the majority of his business from social media, and social networks.

11

Co-Founders Anthony (AJ) Caridi, President A true entrepreneur, Anthony has had a successful career as a business development and !nancial services strategist across a wide range of industries. Anthony has a great grounding in multiple industries including but not limited to VOIP, telecommunications, food wholesale and distribution and hospitality. He also sits on the board of the Make-a-Wish foundation for British Columbia and the Yukon. Anthony and business partner Shane Gibson have found a natural synergy in their respective endeavors and founded Socialized! LTD in order to educate and train public and private organizations on how to implement an e#ective social media strategy.

12

Get to Know Socialized!

Contact Us Anthony Caridi President and Co-founder t: 604.762.5595 e: anthony@socialized.me @anthonycaridi Shane Gibson Chief Social O"cer and Co-founder t: 604.351.2328 e: shane@socialized.me @shanegibson Headquarters Suite 2000 1066 West Hastings Street Vancouver, BC V6E 3X2 Canada

Get Sociable! With Us Site: http://socialized.me Blog: http://socialized.me/blog Twitter: @SocializedLtd Podcast: http://tinyurl.com/itunes-sales-podcast Social Media Community: http://inSocialMedia.com

13