Social SparkNon profit social media case studies

Cindy DeVelvisDigital Communication Specialist

DPL Inc.

Common Elements• Communications plan• Leverage influencers• Integrated approach• Visual• Social conversation

http://www.nokidhungry.org/page/goorange

2011 Numbers• #nokidhungry

• +10,000 tweets• 93.7 million impressions • Reached 8 million followers• 55 new restaurants registered

How?• Built communication plan

– Started executing 1 month out– Reached out to influencers– Asked for blog posts– Asked to join twEAT OUT

• Made it easy to participate• Encouragement and Thanks

How?“To get people to buy into yourcampaign you have to providethem with two things: a personal connection with you, and ownership of the campaign.

This is hard for many nonprofits because it’s out of their comfort zone, but in reality this is empowering to them.”

-Amanda Hite

Movember video:• https://www.youtube.com/watch?v=R

nb6NmypnIE

How?• Humor• Fun puns

– “Shave the Date”– “Moscars”– “Mo Money”– Don’t be a “stach-hole”

• Easy to participate

Let’s get

LOCAL

How?

• Leverage influencers• Have fun and take ownership• Capitalized on a popular trend

Muse Machine Video: https://www.youtube.com/watch?v=V_vbF3q4Z5w

Recap1. Communications plan is ESSENTIAL2. Reach out to influencers 3. Make it easy for others to share your

project4. Use a common hashtag =

#Power2GiveDYT

Recap (continued)5. Have fun, don’t be afraid to use

humor6. Think VISUAL6. Use your resources7. A little thanks goes a long way

What are your ideas?