Social SparkNon profit social media case studies
Cindy DeVelvisDigital Communication Specialist
DPL Inc.
Common Elements• Communications plan• Leverage influencers• Integrated approach• Visual• Social conversation
2011 Numbers• #nokidhungry
• +10,000 tweets• 93.7 million impressions • Reached 8 million followers• 55 new restaurants registered
How?• Built communication plan
– Started executing 1 month out– Reached out to influencers– Asked for blog posts– Asked to join twEAT OUT
• Made it easy to participate• Encouragement and Thanks
How?“To get people to buy into yourcampaign you have to providethem with two things: a personal connection with you, and ownership of the campaign.
This is hard for many nonprofits because it’s out of their comfort zone, but in reality this is empowering to them.”
-Amanda Hite
Movember video:• https://www.youtube.com/watch?v=R
nb6NmypnIE
How?• Humor• Fun puns
– “Shave the Date”– “Moscars”– “Mo Money”– Don’t be a “stach-hole”
• Easy to participate
Let’s get
LOCAL
How?
• Leverage influencers• Have fun and take ownership• Capitalized on a popular trend
Muse Machine Video: https://www.youtube.com/watch?v=V_vbF3q4Z5w
Recap1. Communications plan is ESSENTIAL2. Reach out to influencers 3. Make it easy for others to share your
project4. Use a common hashtag =
#Power2GiveDYT
Recap (continued)5. Have fun, don’t be afraid to use
humor6. Think VISUAL6. Use your resources7. A little thanks goes a long way
What are your ideas?
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