Week 4Week 4

Social Networking, Social Networking, Social Media, and Social Media, and

Web2.0Web2.0

Lateral Thinking PuzzleLateral Thinking Puzzle“Acting on an anonymous phone call, the police raid a house to arrest a suspected murderer. They don't know what he looks like but they know his name is John and that he is inside the house. The police bust in on a carpenter, a truck driver, a mechanic and a fireman all playing poker. Without hesitation or communication of any kind, they immediately arrest the fireman. How do they know they've got their man?”

http://www.folj.com/lateral/

HousekeepingHousekeeping Assignment #2Assignment #2

– Due in Next WeekDue in Next Week

Next Week: Guest SpeakerNext Week: Guest Speaker– Ian GlazerIan Glazer

Burton Group (division of Gartner)Burton Group (division of Gartner)

Lab Follow-UpLab Follow-Up

Conversational Conversational MarketingMarketing

Word of Mouth Marketing (WoMM)

Conversational Marketing (CM)

Where it all Where it all started…started…

Six Degrees + CM = Six Degrees + CM = Relationship-Based MarketingRelationship-Based Marketing

Who is connected to Who is connected to whom?”whom?”

Network-based Marketing: Using Existing Customers to Help Sell to New Ones (Knowledge@Wharton Jan 2007)

New Business Area (and New New Business Area (and New Research)Research)

“Sentiment Analysis”“Sentiment Analysis”“Opinion Mining”“Opinion Mining”

“..tracks over 300.000 blogs, news, and media-sharing sites…to find brand mentions”

Hands-On in the LabHands-On in the Labhttp://itec656.wikidot.com/cm

Photo © Charles Darwin University 2005

Yelp LabYelp Lab

Photo © Charles Darwin University 2005