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Web2.0 for Development: Social media, Development and Public Diplomacy
Yaron Gamburg
Training Department, Israel Ministry of Foreign Affairs
Data warm-up…
Social Media revolution
or
How much is social media?
1,730,000,000 )1 billion and seven hundred and thirty million)
Internet Users in the world
126,000,000
One hundred and twenty six million
Blogs on the internet
50,000,000 Fifty Million
Tweets on Twetter
A Day!
400,000,000 Four Hundred Million
Users in Facebook
5,000,000,000 Five Billion
Minutes of surfing on Facebook
A Day
12,200,000,000 Twelve billion and two hundred million
Number of Movies being watched on YouTube
A Month
In Usa only
Social Media vocabulary
Web 2.0 = The Web as a platform (Tim O'Reilly)
Gov 2.0 = Web 2.0 + Government
Public Diplomacy 2.0 =Web 2.0 + Public Diplomacy
Development 2.0 = Web 2.0 for Development (Web2forDev)
Examples of Public Diplomacy 2.0
Facebook of US State Department
youtube channel of European Community -EUtube
UK consular service twitter
Blog of the British ambassador in Vietnam
Blog of US Ambassador to Russia
Facebook of Israel Embassy to Poland
Examples of Web2forDev
USAID
Australia Aid
EU Commission Development program
UNEP
Dambusa Moyo
Blog of Mashav
Facebook of Mashav
Twitter of Mashav
6/10/2010
Twitter in emergency situations – Haiti crisis
Gathering information about the crisis for rescue
efforts
Cooperation with other teams and volunteers
Providing updated information from the field
How to measure social media activity?
Google Trends
Google Insights for Search
Facebook pages analytics
Twinfluence - effectiveness of your Twitter account
Analytics for niche networks
How we teach social media to diplomats?
Awareness
On the job training
Experimentation
On-line help and discussions
Personal involvement
