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How to Harness the Power of Social Networking
to Promote and Brand YOU!
Fast, powerful and cost effective ways to get your
message to more people in exciting, new ways and increase your business.
Presented by Serra Wobbema
January 26, 2011 • Baton Rouge, LA
Definition of Social Networking
www.nibbana.com.au
According to Wiktionary, social networking is:
The interaction between a group of people who share a common interest
Most popular social networking sites
Today’s focus is on:
as powerful tools to help build and promote ‘Brand You’
LinkedIn Video
Open Discussion
• Who is already using LinkedIn, Facebook and Twitter?• Who spends money on advertising, marketing, website?• Where does most of your business come from?• Who does 3rd party referrals, like networking meetings?• Who still wants to be in business 1, 2, 5 years from now?• Who wants to reach and connect with more people – locally, nationally or globally?• Who would like to spend less and make more?• Who doesn’t think they have time for social networking?• You can’t afford NOT to invest the time in getting to know, understand and effectively use this new medium.
The Power of Social Networking
If it’s Good Enough for the President
In February 2007, against all odds, a little known senator met with the founder of Netscape, a board member of Facebook to discuss an idea that sounded preposterous.
He wondered if social networking, with its tremendous communication capabilities and aggressive database development, might help him beat the overwhelming odds facing him.
“It was like a guy in a garage who was thinking of taking on the biggest names in the business. What he was doing shouldn’t have been possible. He was clearly super smart and very entrepreneurial, a person who saw the world and the status quo as malleable.”
As it turned out, President Barack Obama was right.
Obama Social Networking Campaign
www.nibbana.com.au
Obama has 17,974,231 million supporters on his Facebook Page, which includes the following content:
• Events• Videos of speeches, presentations, events• Photo Albums• Over 500,000 wall posts• Notes and announcements• Blog Posts• Links on where to vote
• On Twitter @BarackObama has 6,412,965 followers and has produced 1,192 updates ‘Tweets’• On 5 November, 2008 “We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks.”
The Social Revolution
Facts about
LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories.
More than half of LinkedIn members are located outside of the United States.
There were nearly two billion people searches on LinkedIn in 2010. Headquartered in Mountain View, California, LinkedIn also operates in
London, England; Toronto, Canada; Mumbai, India; Amsterdam, The Netherlands; and Sydney, Australia.
The company’s management team is comprised of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner.
LinkedIn is currently available in six languages: English, French, German, Italian, Portuguese and Spanish.
LinkedIn started off 2011 with about 1,000 full-time employees located all around the globe, up from around 500 at the beginning of 2010.
LinkedIn’s Timeless Guide to Small Business Success, Episode 1
Facts about
• More than 500 million active users
• 50% of our active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook
• There are over 900 million objects that people interact with (pages, groups, events and community pages)
• Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Facebook Marketing
Facts about
At 104 years young, Ivy Bean, aka IvyBean104, is the world’s oldest person on Twitter. Judging from her updates, Ivy’s life revolves around the show Deal
or No Deal, chattin’ with her friend Mabel, and sleeping.
Key Features & BenefitsLinkedIn• The ability to be known and enhance your personal brand • The ability to be found by recruiters or other hiring authorities • The ability to find others and make important connections • The opportunity to learn and share • The ability to connect with group members • The opportunity to show you are plugged in to current technology
Facebook• Meeting place for friends, family, school friends, work colleagues - anyone• Post quick status updates• Upload and share photos, create albums, write notes, video, links• Join Causes, Add Events, Create Groups
Twitter• More Succinct - 140 characters or less• News feed/source - immediate, real, authentic genuine• Encourages more of a conversation • Strong community focus and feel• Has search function to find out what others are talking/thinking about right now• Generally more active users (can tweet several times a day)
YOU are the Expert!
You are Your Brand
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
Identifying Your Brand
• What’s your message?
• What makes you different?
• What is your area of expertise?
• What are your interests?
Keeping It Real
Keeping It Real
• Think about who and what you respond to and why
• Think about what marketing you respond to/or not
• Do’s and don’ts of social networking
• Do not SPAM
• Do not try to sell people things
• Technology is forcing us to be honest – it’s all about transparency, authenticity
The Do’s and Don’ts of Social Networking
1. Do be visible and add value: Be active in relevant member groups, forums and associations. Have a targeted list of companies and accordingly expand your network and connections to be recognized by industry associates.
2. Don't badmouth your current or previous employer: Be careful and not gripe about their current or past employers in your online profiles. This usually reflects badly on the candidate and results in tarnishing their own image in the eyes of hiring managers and recruiters.
3. Do be selective: Be careful with what information needs to be posted. Emphasis should be placed on showcasing expertise and skill set and work-related activities, including speaking engagements, articles and papers published and core strengths.
The Do’s and Don’ts of Social Networking
4. Don't let out personal information in public: Tweet/chat/discuss regarding business and the emerging trends in their industry, but limit posting information on your personal life -- which can be a subject of major scrutiny by recruiters and hiring managers.
5. Do get valuable recommendations: getting recommendations from former employers and current supervisors is always good, but candidates should also go outside their organizations to seek valuable recommendations and get endorsed by clients, business partners and leaders that carry weight.
6. Don't use inappropriate language and photos: You need to ensure that information posted is written professionally without use of swear words and catchy phrases. Also, be very selective in posting photographs and use your judgment to ensure that these photographs are how you want the public to see you.
The Do’s and Don’ts of Social Networking
7. Do Create an Online Image: Creating a powerful online brand is what will truly distinguish candidates. You need to invest in developing an online personality which will clearly set you apart from your peers. You must be:
Thinking about the industry affiliations and groups you want to be associated with;
What are the leading edge conferences you want to be attending and participating in?
What kind of education and training do you want to be investing in to enhance your overall qualification?
Invest in creating a name for yourself by blogging in recognized publications, creating an impressive following on Twitter and LinkedIn, and constantly appearing on conferences and speaking on subject matter expertise.
Creating an online personal brand can be a strong asset to a candidate's job search and a great way to toot their horn. When creating an online personal brand, job prospects need to ensure to maintain continuity between all of the sites they are using.
Creating Your Own Community
Build It and They Will Come
• You are building your own unique a community• Remember, it’s about conversation • It’s about creating collaboration• Connecting with the Connectors• It’s about quality, not quantity (go deep, not wide)• Industry experts, media, sites – keep an eye out• Follow people that interest you and are relevant • Follow people that are doing it well and learn from them• Invite people in your networks to join / follow you• Promote on your website, BLOG, business cards, email signature • Be genuine, real, take time, don’t rush
Create Meaningful Communications
Keep it Short, Sweet and Scintillating
• How to create a concise relevant message• Keep it succinct• Ask for each piece: Is it useful to my potential customers?• Keep people informed, updated on regular things eg. local Community• Be memorable and someone people will want to follow• Be funny, inspiring, smart, share history, facts, trivia, articles, links, videos, podcasts• You must CARE – remember the law of karma – what you give out is what you get back• People will ‘feel’ your genuineness and authenticity and respond to that
How to Stand Out From the Crowd
• Create a professional yet personal image• Be you - authenticity rules• Have a conversation with people - communicate• Show your personality - share a quote, a joke, an interesting article, retweet other people’s messages• Start thinking about how you can take your thoughts and share them effectively• Be concise, relevant, interesting, funny, real, insightful• Do not sell - EDUCATE, INSPIRE, SHARE
Tips & Tools for Productivity
How Can I Use This Effectively?• Again remember, go deep not wide
• It’s about long term connections, so quality not quantity • Gauge time spent on other marketing compared with Social Networking
• Allocate a specific amount of time each day – more in initial set up phase
• Create a plan for regularity of posts
• What feels right? What would your customers like?
• Find the balance without annoying or spamming people
How Can I Use This Effectively?
• Use it for customer service• Make mass announcements• Share news• Announce and promote events• Automate messages “tweets”• Create content, an assistant can update• iPhone and many other newer phones can update while out and
about • TweetLater.com• TweetDeck.com• Twhirl.com
Create a System That Works for You
It’s gotta be fun!
• Opportunity to share what you already know and love
• Find a way to fit in with your personality and lifestyle
• Make it quick, fun and informative
• Have fun and play with it - we are all still learning and the best way is through experience
The Big Opportunity
Social Marketing is no longer a ‘Nice to Have’, it’s a Critical Part of Marketing.
Social media is not the passing fad that many businesses once felt it was and that, on the contrary, it is the future of marketing. Yet, few businesses are managing to take advantage of social.
• Need to embrace now if you want to succeed in the future
• For first time recently, web overtook TV as main news source
• The opportunity for you – small guys can take on big guys in a
new, real, global way – fast, inexpensively and more personally
So what are you waiting for?
“A great attitude does much more than turn on the
lights in our worlds; it seems to magically connect us
to all sorts of serendipitous opportunities that were
somehow absent before the change.”
Useful Links and Fun Stuff
www.linkedin.com
www.facebook.com
www.twitter.com
www.tweetdeck.com
www.twhirl.com
www.tweetlater.com
www.twellow.com
www.justtweetit.com
www.twittercounter.com
www.tweetstats.com
www.twittergrader.com
www.facebook.grader.com
www.tinyurl.com
www.twitpic.com
www.happytweets.com
www.google.com
www.youtube.com
Please Contact MeI look forward to staying in touch!
Email [email protected]
Cell 720-988-8856
Serra Wobbema
@SerraWobbema
Serra Wobbema
