Alix Postan, Jamie Gagnon, Carmen Fong, Curtis WeberYvonne Jin, Jenna Ducut, Michael Yue Sik Kin

• Useful• Entertaining

• Entertaining• Personal

• Personal• Informative

AWARENESS

MONETIZATION

ENGAGEMENT

DECISION CRITERIA

IMPLEMENTATIONPREPERATION

WEEK 1:Script and Film

WEEK 2:Edit and Launch

Tweets and Facebook postsShare videos on social media platforms and

blogger site

WRAP UP

BUDGET $10,000Costs:

Cameras $ 650Audio 180Lighting 520Stability 550Camera Operators 2,100Editing 2,000Bacon Supply 300Lena (Blogger) 2,000

Total $8,300

• Number of views, subscribers, duration of stay, and location

• More than 7 million impressions• Feedback from blogger • If there is an active conversation

• Number of submissions• Quality of submissions

• If there is talk on social media about the prize

AWARENESS

MONETIZATION

ENGAGEMENT

MEASURING SUCCESS