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Social Networking. Competency. Participants will have the knowledge and ability to give clients guidance to effectively utilize social media to enhance the job search process Outcomes Use Linkedin to research companies, find a job, and network with colleagues. - PowerPoint PPT Presentation
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SOCIAL NETWORKING
COMPETENCY Participants will have the knowledge
and ability to give clients guidance to effectively utilize social media to enhance the job search process
OutcomesUse Linkedin to research companies, find a
job, and network with colleagues.Use Facebook to research companies,
network with family and friends, and join networking groups
Improve their social media image to employers
The Impact of Social Media
63% of Americans have internet access
More than 4 of 5 US online adults use social media at least once a month
Half of these users participate in social networks
For the Users
Social Media is no longer a
trend, it’s part of
everyday life
Impact of Social Media Years to reach 50 million users:
Radio – 38 yearsTelevision – 13 years
Internet – 4 yearsFacebook – 9 monthso 96% of Gen Y has joined a Social
Networko If Facebook were a country – 3rd largesto 2008 – Facebook took over in popularity
750 M Facebook 120 M LinkedIn Twitter 175 M My Space 100 M
2011
The Impact of Social Media
83% will recruit in social networks this year
46% will spend more time/money on social recruiting
38% will spend less time/money on Job Boards
80% review social profiles!
For Businesses
Social Media is no longer a trend, it’s
part of everyday
life
Our Customers are online. We must remain competitive
600 Human Resource/Recruiting Professionals surveyed
Our Customers are online. We must remain competitive
80% use LinkedIn 55% use Facebook 45% use Twitter 19% Blog
For Businesses – what are they using?
Businesses are using Social Media for recruiting
The Impact of Social Media
66% use LinkedIn 23% use Facebook 16% use Twitter
For Businesses – what are they using?
Applicants are using Social Media in their job searchFor Candidates – what are they using?
= 80% use LinkedIn
= 55% use Facebook
= 45% use Twitter
The Impact of Social Media
Facebook is a free, online social networking site that connects people through online communities.
Job seekers can use Facebook to let people in their network know they are looking for a job.
Can inform people what type of position interested in, put resume on their profile, join groups, follow companies, and have their network, ‘get the word out.’
Companies tend to look into people’s profiles to see: what it is they are posting and,what type of candidate they may be hiring
What is it?
70% of users outside of U.S.1 million businessesAverage 1 million new users
each week,
Usage
Allow you to use Facebook for Professional Networking
Part of your FB acct but keeps your “original” Facebook separate
Connect with friends and professional colleagues
View job postings and friends who may be able to connect you to the company
Business-oriented social networking site.
Professionals market their profile to the public for ‘contacts’ and ‘businesses’ to review.
Professionals develop and maintain a list of profiles of people they know and trust in business – to be their “connections.”
Companies can look for potential applicants to review their background and experience – to see if they are a good fit!
What is it?
Use Job Search function to view jobs posted on LinkedIn
Also imports jobs from SimplyHiredAllows you to see people in your
network who can connect you to hiring company.
Can see if any of your contacts have connection 2, 3 deep on networking list
Service for friends, family, and co-workers to communicate and stay connected with frequent answers to one simple question:
“What are you doing?”Job seekers can Tweet to their network
they are looking for a job. Follow people/businesses in the field
of interest.Learn about new clients,
products/technology, coming out, etc.
What is it?
90 million that have no followers 56 million who do not follow
anyone
Usage
Think of Experts and Expertise Ask an Expert!Discussion ForumsBlogs
The Expert Writes!Podcasting The Expert Speaks!Social Networking Locate an Expert!Micro-messaging Follow Experts!
WikisEveryone’s an Expert! Experts share / collaborate!
~ James Bryant Conant ~
"Behold the turtle. He makes progress only when he sticks his neck out.”
When the winds of change blow, some people build
walls and others build windmills.
~ Chinese proverb ~
SOCIAL MEDIA
