SOCIAL NETWORKING

COMPETENCY Participants will have the knowledge

and ability to give clients guidance to effectively utilize social media to enhance the job search process

OutcomesUse Linkedin to research companies, find a

job, and network with colleagues.Use Facebook to research companies,

network with family and friends, and join networking groups

Improve their social media image to employers

The Impact of Social Media

63% of Americans have internet access

More than 4 of 5 US online adults use social media at least once a month

Half of these users participate in social networks

For the Users

Social Media is no longer a

trend, it’s part of

everyday life

Impact of Social Media Years to reach 50 million users:

Radio – 38 yearsTelevision – 13 years

Internet – 4 yearsFacebook – 9 monthso 96% of Gen Y has joined a Social

Networko If Facebook were a country – 3rd largesto 2008 – Facebook took over in popularity

750 M Facebook 120 M LinkedIn Twitter 175 M My Space 100 M

2011

The Impact of Social Media

83% will recruit in social networks this year

46% will spend more time/money on social recruiting

38% will spend less time/money on Job Boards

80% review social profiles!

For Businesses

Social Media is no longer a trend, it’s

part of everyday

life

Our Customers are online. We must remain competitive

600 Human Resource/Recruiting Professionals surveyed

Our Customers are online. We must remain competitive

80% use LinkedIn 55% use Facebook 45% use Twitter 19% Blog

For Businesses – what are they using?

Businesses are using Social Media for recruiting

The Impact of Social Media

66% use LinkedIn 23% use Facebook 16% use Twitter

For Businesses – what are they using?

Applicants are using Social Media in their job searchFor Candidates – what are they using?

= 80% use LinkedIn

= 55% use Facebook

= 45% use Twitter

The Impact of Social Media

Facebook is a free, online social networking site that connects people through online communities.

Job seekers can use Facebook to let people in their network know they are looking for a job.

Can inform people what type of position interested in, put resume on their profile, join groups, follow companies, and have their network, ‘get the word out.’

Companies tend to look into people’s profiles to see: what it is they are posting and,what type of candidate they may be hiring

What is it?

70% of users outside of U.S.1 million businessesAverage 1 million new users

each week,

Usage

Allow you to use Facebook for Professional Networking

Part of your FB acct but keeps your “original” Facebook separate

Connect with friends and professional colleagues

View job postings and friends who may be able to connect you to the company

Business-oriented social networking site.

Professionals market their profile to the public for ‘contacts’ and ‘businesses’ to review.

Professionals develop and maintain a list of profiles of people they know and trust in business – to be their “connections.”

Companies can look for potential applicants to review their background and experience – to see if they are a good fit!

What is it?

Use Job Search function to view jobs posted on LinkedIn

Also imports jobs from SimplyHiredAllows you to see people in your

network who can connect you to hiring company.

Can see if any of your contacts have connection 2, 3 deep on networking list

Service for friends, family, and co-workers to communicate and stay connected with frequent answers to one simple question:

“What are you doing?”Job seekers can Tweet to their network

they are looking for a job. Follow people/businesses in the field

of interest.Learn about new clients,

products/technology, coming out, etc.

What is it?

90 million that have no followers 56 million who do not follow

anyone

Usage

Think of Experts and Expertise Ask an Expert!Discussion ForumsBlogs

The Expert Writes!Podcasting The Expert Speaks!Social Networking Locate an Expert!Micro-messaging Follow Experts!

WikisEveryone’s an Expert! Experts share / collaborate!

~ James Bryant Conant ~

"Behold the turtle. He makes progress only when he sticks his neck out.”

When the winds of change blow, some people build

walls and others build windmills.

~ Chinese proverb ~

SOCIAL MEDIA