1. 1. Wired Branding in The Social Media Landscape Presented by Barbara Rozgonyi for Terre Haute Chamber of Commerce
2. 2. Contact Information
   • @wiredprworks
   • [email_address]
   • 630.207.7530 voice/text
3. 3. Presentations
   • www.slideshare.net/wiredprworks
4. 4. Survey
5. 5. What is Social Media?
   • http://budurl.com/socialnomics2010
   • http://budurl.com/socialmediachase
6. 8. People and their stories
7. 12. Platforms
8. 13. www.SavvySocialMedia.com
9. 14. www.SavvySocialMedia.com
10. 15. What is a landscape?
    • a view or vista of natural scenery
    • the appearance of a place
11. 22. 5 Social Media Levers*
    • W Words
    • I Intentions
    • R Routes
    • E Experience
    • D Design
    • * Developed by Barbara Rozgonyi
12. 23. To LI-F-T You and Your Organization
    • LI LinkedIn
    • F Facebook
    • T - Twitter
13. 24. Outcome Time
14. 25. Top Takeaway to Who? Why?
    • To become the leader people are looking for.
    • To become the place people invest in.
    • To become the key point in a path.
15. 27. Words
    • Search
    • Sentiment
    • Keywords
16. 28. Search
    • Terms
    • Images
    • URLs
    • Sites
17. 29. Search wordle.net
18. 30. Sentiment
    • Twendz
    • RankSpeed
19. 32. Words
    • Search
    • Sentiment
    • Keywords
20. 33. Intention
    • Intention noun 1. an act or instance of determining mentally upon someaction or result .2. the end or object intended;purpose . 3. intentions, a. purpose orattitudetoward the effect of one's actions or conduct: a bungler with good intentions. b.purposeor attitude with respect to marriage: Our friends are beginning to ask what our intentions are. 4. the act or fact of intending. 5.Logic . a. Also calledfirst intention ,primary intention.reference by signs, concepts, etc., to concrete things, their properties, classes, or the relationships among them. b. Also calledsecond intention ,secondary intention.reference to properties, classes, or the relationships among first intentions. 6. Surgery, Medicine/Medical. a manner orprocess of healing , as in the healing of a lesion or fracture without granulation (healing by first intention) or the healing of a wound by granulation after suppuration (healing by second intention). 7 . meaning or significance : The intention of his words was clear.
    • Source: dictionary.com
21. 34. Intention
    • intendo
    • to stretch, strain, try to prove
    • to extend, aim, direct, direct one's course
22. 36. Intention
    • Why?
    • What?
    • Who?
    • How?
23. 37. Social-izing Your Organization
    • Branding
    • Recruiting
    • Lead Generation
    • Internal communications
    • Public relations
    • Marketing
    • Sales
    • Customer Service
24. 38. Routes
    • LinkedIn
    • Facebook
    • Twitter
    • Something else?
25. 40. Older Adults Growth in social networking from April 2009 to May 2010 88% ages 55-64 100% 65 plus
26. 42. LinkedIn Stats
    • 75M members
    • 200 countries
    • New member every .5 seconds
    • 52% male
    • 37% 35-49; 31% 50 and up
    • 25% no college; 27% grad school
    • 69% earn over $60,000
    • Sources: LinkedIn and Quancast
27. 43. LinkedIn
    • Professional Profile
    • Group Connections
    • Recommendations
    • Authority Status
    • Company Page
28. 44. LinkedIn Tips
    • Keywords
    • Consistency
    • Frequency
    • Strategy
29. 47. Facebook Stats
    • 2 B videos watched/mo
    • 500 M members
    • 20 M videos uploaded/day YouTube 2B
    • 55% female
    • 22% 13-17; 42% 18-34; 20% 35-49
    • 62% earn over $60,000
    • 47% no college
    • Sources: Facebook and Quantcast
30. 52. Facebook
    • Friends
    • Fans
    • Events
    • Ads
31. 53. Facebook Tips
    • Keywords
    • Images
    • Connections
    • Ads
32. 56. Twitter Stats
    • 55% female
    • 14% 13-17; 45% 18-34; 24% 35-49
    • 58% earn over $60K
    • 49% no college
    • Source: Quantcast
33. 61. Twitter
    • Keywords
    • Branding
    • Shorteners
    • Followers
34. 62. Twitter Tips
    • Keywords
    • Topics
    • Automate
    • Followers
    • Hashtags
35. 63. Experiences
    • Setting
    • Characters
    • Story
    • Plot
    • Footprint
36. 64. Experience Tips
    • Keywords
    • Casting
    • Images
    • Repurpose
    • Audience
37. 73. Design
    • Purpose
    • People
    • Position
    • Platforms
    • Public Relations
38. 74. Social Media Design
    • Words
    • Intention
    • Routes
    • Experiences
    • Design
39. 75. Action Steps
    • Select keywords
    • Identify Intentions
    • Linger and Listen
    • Profile Construction
    • Connect and Update
40. 76. Thank You!
    • @wiredprworks on twitter.com
    • 630.207.7530
    • [email_address]