Embed Size (px)
DESCRIPTION
A presentation for Matrix assessors that I'm giving on the 8th November.
Citation preview
www.derby.ac.uk/icegs
Social media and its uses in careers work
Tristram Hooley (Reader in Career Development)University of Derby
A presentation to Matrix assessors
By the end of this session participants will
be able to define social media and distinguish it from other forms of digital information and communication;
have discussed the role that the internet plays in career development;
have considered possible ways in which career services might acknowledge social media in their delivery; and
have been introduced to a number of key social media tools.
www.derby.ac.uk/icegs
Wikipedia says
Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals.
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
Social media: Key points
Social media is a way of having conversations.
It is not a broadcast channel.
It is not a place where young people live.
It will not engage users unless it is done well. Just doing it is not enough.
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
How does the internet change career?
The internet offers new opportunities to give and receive career support.
The internet changes the context within which career is enacted.
This new context requires new skills for effective career management.
(Hooley, 2012)
Not just for clients
Professional development Accessing learning and information Networking Employer liaison
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
Curating
Creating
Communicating Connecting
Critiquing
Collecting
Changing
The 7 C’s of digital
career literacy
How do you deliver careers services online?
Information
Automated interaction
Communication
www.derby.ac.uk/icegs
- One-to-one
- One-to-many
- Many-to-many
Information
www.derby.ac.uk/icegs
Effective web writing
Summarise in the title. Summarise again in the first paragraph.
Make it easy to scan One point per paragraph Short paragraphs and simple sentences Keep page length down. Use bullet points to highlight key information
[Note: A blog post is a bit different]
www.derby.ac.uk/icegs
Exercise - write a page on designing a brilliant CV
www.derby.ac.uk/icegs
Automated interactions
Tests Career assessments Games Simulations
www.derby.ac.uk/icegs
Communication: How would you respond?
Dear Careers Adviser
I’m a third year English student. I’ve got no idea what I want to do with my life. I’ve liked University and would ideally like to do another year.
Yours
T_________
www.derby.ac.uk/icegs
What’s the appropriate blend
www.derby.ac.uk/icegs
Distance learnersTechnophobes
Face-to-face OnlineBlended
How do you design the appropriate blend?
Engagement is likely to lead to the identification of further need
So we need to support individuals to become self-sufficient career managers
Youth employability service
https://www.facebook.com/yesbrightonhove?sk=app_288764067835515
Key lessons from YES
Blend services Use online to extend services and facilitate keeping in
touch Use online to allow drop in Create resources Write to engage Adopt the publish then filter principle
See Dyson, E. (2012) Face-to-facebook: a blended approach to careers work. Journal of the National Institute for Career Education and Counselling 29.
www.derby.ac.uk/icegs
Communication: Key design issues
One-to-one, one-to-many, many-to-many Synchronous or asyncronous Text, audio or video Sustained or one off Open or closed
www.derby.ac.uk/icegs
Social presence
Online interactions rob us of many of the social cues that we rely on in normal conversation.
We need to work hard to replace them. E.g. Photos Names Information about ourselves
Online career learning environments
Course resource
Course tutor
Participants
Instructional design
E-tivities
A example career e-tivity
Write a short post about your last job interview. What was it that you found particularly difficult.
Respond to someone else’s post by providing them with an online resource that you’ve found helpful. It might be a web page with interview tips, a YouTube clip or something else.
Can we intervene?
Facebook LinkedIn Twitter Etc.
Career learning is going on…
But we are just one voice amongst many
The creepy treehouse
How do we know it is working?
Webstats Followers/friends Interaction (including likes
and other mechanisms for passing it on)
www.derby.ac.uk/icegs
But is it hitting who it is supposed to?
Bibliography
Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen access to career support. In: Barham, L. & Irving, B.A. (eds) Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge: ICG.
Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29.
Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES.
Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES.
Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29.
Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide for academics. Derby: International Centre for Guidance Studies, University of Derby.
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
Tristram Hooley
Reader in Career Development
International Centre for Guidance Studies
University of Derby
http://www.derby.ac.uk/icegs
@pigironjoe
Blog at
http://adventuresincareerdevelopment.wordpress.com
