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How to leverage social media to advance your sustainability career. Learn now social media and sustainability have a perfect fit and can work in tandem to build your personal brand, land a green job or create your dream job.
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How to leverage social media to advance your sustainability career.
Social Media for Green Careers
Presented at the Eucalyptus Magazine
Green Careers Expo
Presenter
GreenMBA Program Director at Dominican University of California
Principal Consultant at Earthsite,Digital Media for Sustainable Brands
Founder of GreenMaven, the World’s Largest Green Search Engine.
JoeyShepp.com
Green Careers Today
Social Media Growth
700,000 Facebook Members/Day
35 Hours Uploaded to YouTube Every Minute
Twitter clocked at 7,000 Tweets per Minute
Social Media for Jobs
Nearly 28% of college students plan to seek employment using LinkedIn.
The recruited have now become the recruiters
Green Jobs Growth
California's "core green economy" grew more than three times as fast as the state's old brown economy between 2008 and 2009.
Growth in green jobs in the San Francisco Bay Area jumped 8 percent between 2008 and 2009 and 109 percent since 1995, according to the report.
Qualities of the Sustainability Industry
Highly Networked
Niche Oriented
Localized
Transparency Valued
Information Workers
A Natural FitSocial Media + Sustainability
New Computer Skills
Online Office
Web-Based EmailAccess Anywhere
Online CalendaringSync Calendars
Online DocsSharing Documents
DropboxEasy File Sharing
Smartphone
Photos/Videos (Document)
GPS Checkins
VOIP as 2nd Line
Video Conferencing
Skype, Facetime, Google Talk
Rising Cost of Travel, Increase in Video Conferencing
Prepare a Functional Space
Social Media UpkeepProfiles Updated and Tracking Messages
FacebookTwitterLinkedIn
Industry SpecificVideo - YouTubeFood - FoodspottingLocal - Foursquare
Personal Branding
Social Optimization
Good Headshot
Focused Bio with POV
Key Category Interests
Fresh and Current
Links to Social Media Profiles
Complete Profile 100%Add KeywordsImport Address BookMake ConnectionsRequest Recommendations Contribute to Group Discussions
Update Your Info Tab
“Like” Sustainability Related Brands and Organizations
Know your Permissions
Untag Unwanted Photos
Complete Your ProfileMonitor Twitter SearchFollow Like-Minded People (hope for follow back)Proclaim what you’re looking for.Keep it Fresh
Blog
Personal Website
YourName.com Ideal
One a Week
Cultivate Comments
Document Your WorkBuild Value
Value Process
Tell Cohesive Story
Accessible
History
Fresh
Documentation Types
Presentation SlideShare
Video YouTube/Vimeo
Blog Wordpress/Tumblr
White Paper PDF
Photgraphy Flickr
Build Expertise
Well ReadRead Industry-Specific Blogs and News
Stay Current with Trends in your Market
RSS News Reader
Green News Sources
Lifestyle TreeHugger.com
Design Inhabitat.com
Business TriplePundit.com
Business GreenBiz.com
Interviews
Blogging is an excuse to interview people.
Interviews are a great way to learn industry knowledge and network with key individuals.
Giving PR value builds good will.
Thought Leadership
BloggingTwitterVideo SeriesSpeakingWhite PapersDiscussionsQuora
Networking
Importance of Networking
Sustainable jobs are new jobs
Commonly filled through networks
A strong network is the basis for sustainable job security
Go Out
Find Local Events
Schedule Events
Make Business Cards
Prepare your Story: People will share it for better or worse!
Followup
Sort A list and B list cards
A List:
Schedule Meeting
Email Thanks
Connect on LinkedIn
Follow on Twitter
Facebook Not Appropriate Yet
Top Bay AreaGreen Events
Green Festival
Sustainable Brands
West Coast Green
Bioneers
EcoTuesdays
Green Drinks
Finding and Creating Jobs
Job Monitoring
Job Website Boards
Job Newsletters
Job Twitter Feeds
RSS Feeds/Blogs
Google Alerts
Ask Your Network
What you want.
Email Blast
People Search,Not Job Search
Identify people in the company that you want to work for and reach out to them over social media.
Let them know your intentions and see if they have any recommendations.
Create a Job
New Sustainability Jobs are Created Every Day.
What need to you see in the world?
Interview People that you admire their job, how did they get it.
The Interview
Prepare
Research People You’re Meeting with. They will likely be doing the same.
Connect with and Interact with Company members through Social Media
Reflect Sustainable Values
The Interview
Get Good Sleep
Come Early
Have POV
Be ready to demonstrate your unique value
Followup
Say Thanks
Phone Call more personalized than email
Email links and follow up references to fix any stumbles
Go Further
JoeyShepp.com
Twitter Accounts
@JoeyShepp
@GreenMBA
@GreenJobFinder
@CAGreenJobs
Tweet me your Questions
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171
Second Street, Suite 300, San Francisco, California, 94105, USA.
![Social Media for Sustainable Business [Short Form] by @JoeyShepp](https://img.pdfslide.us/doc/110x75/54c6160b4a7959d7688b4595/social-media-for-sustainable-business-short-form-by-joeyshepp.jpg)
