Social media: Issues for careers companies

8/12/2019 Social media: Issues for careers companies

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Social media

Workshop for the National Careers Service,

Manchester, 27thFebruary 2014

By Tristram Hooley (Reader in Career Development)

Issues for

career

companies
http://www.derby.ac.uk/ehshttp://www.derby.ac.uk/ehs


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Key questions

What is the impact of the internet/social media onindividuals careers?

What skills do individuals need to make the most

of these opportunities?

What do advisers need to know? How does their

practice need to change?

What should you do as a company? What should

your policy be?

www.derby.ac.uk/icegs
http://www.derby.ac.uk/ehs


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What is social media?

Internet services where the online content is generated by the users of the

service.

Why s hou ld careers c ompanies be interested in i t?


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Discuss: What opportunities does the internet offer you in

your career?



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Recruiting in the social media era


http://www.youtube.com/watch?v=QHPQ61b40ss
http://www.youtube.com/watch?v=QHPQ61b40sshttp://www.youtube.com/watch?v=QHPQ61b40sshttp://www.youtube.com/watch?v=QHPQ61b40sshttp://www.derby.ac.uk/ehs


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What are employers doing?

Some good questions Are employers advertising vacancies through social

media?

Are employers using social media to identify possible

hires? Are employers using social media to screen possible

hires?

How is information gleaned from social media factored

into the process? What things swing employers one way or another?



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Some research

Girard et al.(2013), Integration of Social Media in Recruitment: A Delphi

Study, in Bondarouk & Olivas-lujn (ed.) Social Media in Human Resources

Management

Betances et al.(2012). Personal social networking: Affects on companies

hiring decisions.

http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.j

wu.edu\%2Fmba_student\%2F9\&\#38;utm_medium=PDF\&\#38;utm_campaign=PDFCoverPage

Joos, J. G. (2008), Social media: New frontiers in hiring and recruiting. Empl.

Rel. Today, 35: 5159.

Pike et al.(2012) "You Saw THAT?: Social Networking Sites, Self-

Presentation, and Impression Formation in the Hiring Process"AMCIS 2012

Proceedings.Paper 8.

Vicknair et al.(2010). The use of social networking websites as a recruiting

tool for employers.American Journal Of Business Education, 3 (11).

http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://scholarsarchive.jwu.edu/mba_student/9/?utm_source=scholarsarchive.jwu.edu//mba_student//9/&/http://www.derby.ac.uk/ehs


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What does it say

Some employers are advertising vacancies through socialmedia

Hiring (just) through social media is rare.

Some employers are using it for screening applicants.

But employers are unsure exactly what to do with thisinformation, whether it helps the hiring process and how

to use it.

Many applicants are unaware that this is the case.

But some applicants are actively managing their onlineprofiles with this possibility in mind.



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Discussion: What do employers like/not like to find out about

you online?



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The research says they dont like

Evidence of poor communication skills Substance abuse content,

Bad mouthing former company/boss/colleagues,

Posting provocative / inappropriate photos.



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What opportunities does the internet offer our careers?

Access to career information

An opportunity to interact with potential employers

A place to build and maintain your professional network

A place to raise your profile and manage your reputation.



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Making the most of this takes skill


http://www.youtube.com/watch?v=DCXlkIojzGchttp://www.youtube.com/watch?v=NnwLepUfSFs
http://www.youtube.com/watch?v=DCXlkIojzGchttp://www.youtube.com/watch?v=NnwLepUfSFshttp://www.youtube.com/watch?v=NnwLepUfSFshttp://www.youtube.com/watch?v=NnwLepUfSFshttp://www.youtube.com/watch?v=DCXlkIojzGchttp://www.youtube.com/watch?v=DCXlkIojzGchttp://www.derby.ac.uk/ehs


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Curating

Creating

Communicating Connecting

Critiquing

Collecting

Changing

The 7 Cs

of digital

career

literacy


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1. Changing


http://www.youtube.com/watch?v=5-

39A_UZdjg
http://www.youtube.com/watch?v=5-39A_UZdjghttp://www.youtube.com/watch?v=5-39A_UZdjghttp://www.youtube.com/watch?v=5-39A_UZdjghttp://www.youtube.com/watch?v=5-39A_UZdjghttp://www.youtube.com/watch?v=5-39A_UZdjghttp://www.youtube.com/watch?v=5-39A_UZdjghttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=dITKgIwxrLifjM&tbnid=tXXG5vWL0u1V9M:&ved=0CAUQjRw&url=http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-keep-learning-13/&ei=FmCJUd76DcLs0gWpjIDQDw&bvm=bv.46226182,d.d2k&psig=AFQjCNFFV5QaErQ1KRQ4erveSkxJDXiiDg&ust=1368043777615696http://www.derby.ac.uk/ehshttp://localhost/var/www/apps/conversion/tmp/scratch_3//upload.wikimedia.org/wikipedia/commons/a/a8/Bees_Collecting_Pollen_2004-08-14.jpg


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2. Collecting

http://localhost/var/www/apps/conversion/tmp/scratch_3//upload.wikimedia.org/wikipedia/commons/a/a8/Bees_Collecting_Pollen_2004-08-14.jpghttp://localhost/var/www/apps/conversion/tmp/scratch_3//upload.wikimedia.org/wikipedia/commons/a/a8/Bees_Collecting_Pollen_2004-08-14.jpghttp://localhost/var/www/apps/conversion/tmp/scratch_3//upload.wikimedia.org/wikipedia/commons/a/a8/Bees_Collecting_Pollen_2004-08-14.jpghttp://www.derby.ac.uk/ehs


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Collecting

Search

Alerts

Networks



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3. Critiquing

http://funstuffcafe.com/real-fairy-talehttp://www.derby.ac.uk/ehs


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Some tools for critiquing

Look at URL

Who created the site

The date it was last updated

Ask Who paid for the site

Why the site was created in the first place

Consider

Whether the information is available elsewhere?



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4. Connecting

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=W3RmJTv-c_p0VM&tbnid=NjNIIkPA1rrqaM:&ved=0CAUQjRw&url=http://aroundrobin.com/?tag=career&ei=zWSJUZ-cAYOb0QXRyYCICg&bvm=bv.46226182,d.d2k&psig=AFQjCNFpxGQSnvW994FguAEFsqL89enZ4g&ust=1368045113111614http://www.derby.ac.uk/ehs


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5. Communicating


Dear SirI would like to apply for the

advertised job.

I believe that I have the necessary

skills required for the post and

that I would be a great addition toyour team.

Yours faithfully

Tristram Hooley

dEr Sir I wud lIk 2apply 4 d advRtizd

job. I BlEv dat I hav d

neceSrE skills

required 4 d post &dat I wud b a gr8

aDitN 2 yor team. urs

faithfullyTristram

Hooley


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What makes for effective communication

With potential employers? With your current boss?

With your current colleagues?

With your professional network?

When approaching someone new? With friends and family?

Does this change across different tools?



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6. Creating



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Portfolio building


http://www.samjayheaton.com/
http://www.samjayheaton.com/http://www.samjayheaton.com/http://www.samjayheaton.com/http://www.derby.ac.uk/ehs


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Portfolio II


http://www.andythecabinetmaker.net/index.html
http://www.andythecabinetmaker.net/index.htmlhttp://www.andythecabinetmaker.net/index.htmlhttp://www.andythecabinetmaker.net/index.htmlhttp://www.derby.ac.uk/ehs


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Portfolio III


http://www.limegreenbogiegirl.blogspot.co.uk/
http://www.limegreenbogiegirl.blogspot.co.uk/http://www.limegreenbogiegirl.blogspot.co.uk/http://www.limegreenbogiegirl.blogspot.co.uk/http://www.derby.ac.uk/ehs


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Discuss

What content could make people in your professionalnetwork think more positively about you?

What kind of content might be dangerous?

What is the minimum?



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7. Curating



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Curating

Manage it by building a narrative Swamp out the bad stuff/less useful

Delete things (if you can) that are really damaging

Explain the damaging things that you cant delete



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So what do your advisers need to know?



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Rule 1: Youve got to be in it to win it

You wont engage people through social media unlessyou are there.

Where should you be? Which tools, which networks?


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Rule 2: Tell people you are there

If no one knows, no one will come. Use

Your website

Email lists

Post messages in forums Use your network

It has to be a service that you market like any other

service you run


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Rule 3: Content is king

People wont come and look at an empty page. What are you going to put there for people to look

at/respond to/engage with.

What are you going to put there if they come back

tomorrow.


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What content can you post?

Comments

Questions

Links

Photos

Job opportunities Stuff that you are creating for other purposes

etc etc


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Rule 4: Conversation trumps content

Giving people stuff to look at is OK.

But talking to them is better.

If you want to engage people you need to present

information to them in a way that they will want to engage

with. Youll also need to respond to them when they engage.
http://www.derby.ac.uk/ehshttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=VGi3vjpuPq7mFM&tbnid=LOz2mjCwAP_rOM:&ved=0CAUQjRw&url=http://www.sheffield.towntalk.co.uk/news/d/29013/national-careers-service-summer-roadshow-rolls-in-to-sheffield/&ei=32cOU5q8IqS50QW2_4GwCA&bvm=bv.61965928,d.ZG4&psig=AFQjCNG4P_SsiUbyHull-3G6CxgjjGn_3A&ust=1393539420003257


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Rule 4: People talk to people not organisations

Who would you rather talk to?

A person A brand
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=VGi3vjpuPq7mFM&tbnid=LOz2mjCwAP_rOM:&ved=0CAUQjRw&url=http://www.sheffield.towntalk.co.uk/news/d/29013/national-careers-service-summer-roadshow-rolls-in-to-sheffield/&ei=32cOU5q8IqS50QW2_4GwCA&bvm=bv.61965928,d.ZG4&psig=AFQjCNG4P_SsiUbyHull-3G6CxgjjGn_3A&ust=1393539420003257http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=VGi3vjpuPq7mFM&tbnid=LOz2mjCwAP_rOM:&ved=0CAUQjRw&url=http://www.sheffield.towntalk.co.uk/news/d/29013/national-careers-service-summer-roadshow-rolls-in-to-sheffield/&ei=32cOU5q8IqS50QW2_4GwCA&bvm=bv.61965928,d.ZG4&psig=AFQjCNG4P_SsiUbyHull-3G6CxgjjGn_3A&ust=1393539420003257http://www.derby.ac.uk/ehshttps://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=AzSMv81snVbesM&tbnid=Su9j8Ebt7jiAyM:&ved=0CAUQjRw&url=https://nationalcareersservice.direct.gov.uk/aboutus/contactus/Pages/contactus.aspx&ei=OmgOU4z7L8q40QXHpICoDw&psig=AFQjCNF6RONZLU3quagUjdxmZLOio2gxsw&ust=1393539453543364http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=VGi3vjpuPq7mFM&tbnid=LOz2mjCwAP_rOM:&ved=0CAUQjRw&url=http://www.sheffield.towntalk.co.uk/news/d/29013/national-careers-service-summer-roadshow-rolls-in-to-sheffield/&ei=32cOU5q8IqS50QW2_4GwCA&bvm=bv.61965928,d.ZG4&psig=AFQjCNG4P_SsiUbyHull-3G6CxgjjGn_3A&ust=1393539420003257http://www.derby.ac.uk/ehs


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Social presence

Online interactions rob us of many of the social cues that

we rely on in normal conversation.

We need to work hard to replace them. E.g.

Photos

Names Information about ourselves


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So where now?


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Bibliography

Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen

access to career support. In:Barham, L. & Irving, B.A. (eds) Constructing theFuture: Diversity, Inclusion and Social Justice. Stourbridge: ICG.

Hooley, T. (2012). How the internet changed career: framing the relationship between

career development and online technologies. Journal of the National Institute for

Career Education and Counselling (NICEC).29.

Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of

Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The

Potential of Web 2.0 and 3.0 Technologies for Career Development and Career

Support Services. London: UKCES.

Longridge, D. & Hooley, T. (2012).An experiment in blended career development: The

University of Derby's social media internship programme. Journal of the National

Institute for Career Education and Counselling. 29. Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide

for academics. Derby: International Centre for Guidance Studies, University of Derby.

http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://www.derby.ac.uk/ehs


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Tristram Hooley

Reader in Career Development

International Centre for Guidance Studies

University of Derby

http://www.derby.ac.uk/icegs

[email protected]

@pigironjoe

Blog at

http://adventuresincareerdevelopment.wordpress.com
http://www.derby.ac.uk/icegsmailto:[email protected]://adventuresincareerdevelopment.posterous.com/http://adventuresincareerdevelopment.posterous.com/mailto:[email protected]://www.derby.ac.uk/icegshttp://www.derby.ac.uk/ehs

Documents

Social media: Issues for careers companies