Social Media - How to start

© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business

Harnessing the Power of Social Media

for Business Link August 2009


Social Media is:

• All about sharingo content, opinions, insights, experiences, viewpoints

• It can take the media form ofo text, images, audio and video

• And is likely to be distributed byo blogs, boards, forums, SMS, communities


The social media landscape:


The 4 (+1) C’s for success:


The 4 (+1) C’s for success:

COMMITMENT!


Why care about it?

• 100,000,000 videos on You Tube

• 200,000,000 blogs

• 1 billion tweets on twitter

• 200,000,000 active global users of Facebook every month


Consumer influence is a powerful tool to harness:


However, be wary of hype!


And it can get very confusing!


Approaching a social strategy:

Who are we talking to?

• Indentify and understand ‘the people’ you want to talk to

How are we going to create meaning and value?

• Find out what products, topics, issues people care about and how they relate to your business offering


Research the current landscape:

• Where are your audience going?

• What is the current noise is out there about your business and is it positive?

• Who is talking about your topics previously identified?

• How are they talking about it?

• What is the preferred content form?

• Have any key topics been missed or new topics found that present an opportunity?

• What other companies are out there participating in conversations?


Define what success will look like:

• Traffic to the website

• Engagement & interaction

• Brand awareness

• Return on investment

• Leads• Sales• Email registrations


Points to consider:

• What assets does the company have to create a communication or conversation?

• Will the assets be short lived and need replacing or do they have long term value?

• What human resource do you have to support a social media strategy?

• What budget is available to support a social media strategy?


Conversation themes:

Knowledge sharing

Interviews

Product reviews

Latest debates

Top ten - Best tips

Real Life Stories

Interactive games

Interactive quiz’s


Outreach Mechanisms:

Launch a company blog

Start a forum

Create video content

Online Press Release

Develop a social network profile

Micro - Blogging

Create a Podcast

Blogger Relations

Build a widget or social ap


Social ideas: A Company Blog

Use to:

• create fresh content for the website

• support the SEO strategy

• provides interest and stickiness for site visitors

• give a reason for visitors to return to the site

• encourage trust

• provides basis for conversations in other social communities

• demonstrates expertise


Social ideas: A Company Blog

• Massive increases to blog when promoted correctly

• Gains back links by creating ‘linkworthy’ content


Social ideas: Micro-Blogging

Use:

• to promote your company blog

• as a universe to seed promotions, vouchers and other content

• to test new business ideas with both customers and non-customers

• as a monitoring device to understand what is being said about your company or brand

• as a customer service tool to provide feedback to customers real time through the purchase cycle or answer post sales queries

• to project a more of a personality to the business, to make the brand appear real

• as an announcement tool to keep everyone informed of latest developments


Social ideas: Micro-Blogging

• Full time effort to ‘follow’ others – become authority

• Create own personal profile

• Generate income via recommendations


Social ideas: Social Networks

Use to:

• promote your company blog

• as a universe to seed promotions, vouchers and other content get involved with existing groups relevant to your brand and products

• build long term relationships with existing customers and personalise the company

• as an announcement tool to keep everyone informed of latest developments

• provide good visibility in Google and support a SEO strategy

• meet new people and prospective customers


Social ideas: Social Networks

• Link your blog / Twitter / Videos to your FB page

• Promot e offers and happenings to your engaged audience


Our advice - Start slowly and develop strategy over time

Com

pany

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Mic

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Com

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Fan

Pag

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Blo

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rel

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Con

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pro

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Grow activity in line with success, available time and confidence.


For a free consultation please contact:

Andy Headington

Marketing Director

[email protected]


Thank you for listening!

Any questions?

Documents

Social Media - How to start