Social Media Jump Start

© Constant Contact 2016

Basics of Social MediaThe why, the what, and the how for your small business or nonprofit

© Constant Contact 2016

Sandra Flores & Mark WhitenerBusiness [email protected]

Welcome

"We provide motivated small to mid size companies money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

Par-ti-ci-pate

Why are we here today?Why are we here today?

Driver Education and SafetyAdministrative Rules

16 Texas Administrative Code, Chapter 84(effective September 1, 2015)

84.116. Names and Advertising(a) No primary school shall adopt, use, or conduct any business under a name that is like, or deceptively similar to, a name used by another licensed driver education school, driving safety school, course provider, or approved driving safety course without written consent of that school or course provider. Schools holding a name approved by the Texas Education Agency (TEA) as of August 31, 1995, may continue to use the name approved by TEA. No new license will be issued to a driver education school with a name like, or deceptively similar to, a name used by another licensed driver education school, driving safety school, course provider, or approved driving safety course.(b) A school license shall not contain more than one school name. Use of names other than the approved school name may constitute a violation of this section.(c) Branch schools shall adopt, use, and conduct business with the same name as the primary school.(d) A school shall not, by advertisement or otherwise, state or imply that a driver's license, permit, or DE-964 is guaranteed or assured to any student or individual who will take or complete any instruction or enroll or otherwise receive instruction in any driver education school.(e) A school shall not advertise without including the school name or the school number exactly as it appears on the driver education school license.(f) The division may require that a school furnish proof to TEA that substantiates any advertising claims made by the school. Failure to provide acceptable proof may require that the school publish a retraction of such advertising claims in the same manner as the disputed advertisement. Continuation of such advertising shall constitute cause for suspension of student enrollments or DE-964s and/or revocation of the school license and/or assessment of civil penalty.

Need help? You are not alone.

of small businesses

need help withsocial media marketing- Constant Contact Small Business Survey

Social media looks really interesting but...I’ll never have millions of fans.

Using new marketing tools sound great but...I don’t know what to say on social media.

Reading what’s being said sounds useful but...I’ll never have a dedicated staff to do it right.

I hear about new tools and networks every day but...I just don’t have the time to stay current.

Within a 5 year time span ...10% of small businesses

used social media marketing.

Source: Constant Contact Small Businesses Then & Now study 8

That went up toa whopping 87% of small businesses

using social media marketing!

Source: Constant Contact Small Businesses Then & Now study 9

10

You have all you need

to get started!•Loyal, happy customers •Great customer experience•Interesting things to say!

Agenda

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1.Why use social media?2.The top 3 social networks3.What do I say?4.Get started today

Agenda

12

1.Why use social media?2.The top 5 social networks3.What do I say?4.Get started today

1. Why use social media?

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74% of shoppers use social media to guide purchases

Source: ODM Group

43% purchase a product shared or favorited by a friend

Source: Vision Critical

84% of social media users share to show their support for a cause

Source: New York Times

•It influences decisions

Engagement is the new word of mouth

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15


Entice to stay in touch

Engage people

Engagement drives social visibility

Provide a “wow!”experience

Agenda

16

1.Why use social media?2.The top social networks3.What do I say?4.Get started today

2. The top social networks

17


The “Top” Social Media networks

Facebook LinkedIn Instagram


What is it?

Post this:How

often?Busines

s benefit

Largest social sharing site for users and businessesText, links, photos and videos that engage, inform and promote1-2 X per dayReach large audiences, advertising platform

1. Top 5 social networks: Facebook

The “EdgeRank” algorithm shows posts based on …

19

Facebook has an algorithm

• Interest of your fans• The post’s performance among

other users• Performance of your past posts• Type of post the users prefer• How recent the post is


What is it?

Post this:

Social networking for businessesContent about your business, your expertise, curated contentAt least 2 X per weekEstablish your expertise, network within your industry.

How often?

Business

benefit

1. Top 5 social networks: LinkedIn

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Build your expertise: Be an information source

• Share current news (yours and industry)

• Offer and ask for perspective on current topics

• Use the right keywords for SEO• Post regularly


What is it?

Post this:

Mobile app for photo and video sharingPhotos and videos of your biz, products and peopleAt least 1 X per dayFollowers get to know you and your biz through images

How often?

Business

benefit22

1. Top 5 social networks: Instagram

23

Put your audience in the moment

• Share behind the scenes images and videos

• Educate them• Use hashtags• Tag your location

Agenda

24


3. What do I say?

3. What do I say?

Go for it on Social Media! Make your posts work for you.

50% 30% 20%Share interesting

and entertaining posts.

Offer helpful

information.Promote your

business.

26

50% Share interesting and entertaining posts

3. What do I say?

27

30% Offer helpful information.

3. What do I say?

28

20% Promote your business.

3. What do I say?

29

2.Creating and curating content

Where do you find it?•Check the news•Read blogs•Follow others on social media•Google Alerts•Subscribe to email lists•Customers or employees•Don’t forget to give credit to the original author or source!

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Presidential election predictionsExperts say it’s a tight race between the top 2 candidates.more on page 2 …

State economy outlookLeaders discuss economy improvements at annual meeting.

more on page 7…

Oscar nominees revealedAcademy announces list of this year’s best films and actors.

more on page 12 …

LikesSharesForwardsWord-of-mouth

Reach your customers where they are.

3. What do I say?

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338average number of friendsper adult Facebook usersource: Pew Research Center

3. What do I say?

32

SMALLis big!

5 Likes

3 Shares

5 Comments

3

21

7

53

1

9

4

23

2

5

1

1 Like

22

4

3 Shares5

2

1

63 Comments

5

1

73

2

3. What do I say?

33

Create word images•Tips•Quotes•Promotions•Announcements

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3. Photos, word images, and video

Agenda

35


3. What do I say?

4. Get started today

Tip 1: Create your page•Page vs. profile•Facebook.com/pages/create•Fill out info•Add logo and cover photo

Start with Facebook

36

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Tip 2: Tell people you’re there!•Email marketing•Website/blog•In your store/office•Business cards•Add social links to everything•Follow your best customers and engage them

Start with Facebook

38


Tip 3: Start posting Repurpose everything

Start with Facebook


Tip 4: Make social media...

work for you.

39

• Share email newsletters• Post offers• Share photos• Give advice• Ask questions

40


Tip 5: Save time with simple tools•Schedule your posts with Facebook or Hootsuite•Set up searches to monitor what others are saying•Spend 20 minutes at a time, 3-5 times a week

Start with Facebook

41


Don’t forget about email

1. Start with what you’ve got

• Growth takes time• Growth is an ongoing process• Efforts must be organized & consistent

• A combination of traditional and modern methods are most successful

Growing your list sounds complicated but it doesn’t have to be if you understand.

Next steps

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1.Decide which social networks are right for you

2.Just beginning? Start with Facebook3.Make it easy for people to find and

follow you4.Use the 50% 30% 20% rule for content5.Schedule out your posts, plan weekly6.Repurpose your emails, promotions on

social

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