SOCIAL MEDIA 2013 Global Insights

BENEF ITS 1. Building Brand Awareness- Your business can be exposed to an audience of million users every day.

- Get people to know your brand, services, benefits or whatever you want to communicate.

- Using social media to market your business online will without a doubt help you reach a larger audience.

+ The more people you reach, the better brand awareness you have, more visibility, exposure

and impacts.

2. Great for SEO- Social Media is great for boosting your SEO.

- Google is picking up on how much activity each business is doing on social media and will rank your

business accordingly.

- The more active and fresh content you are posting on your social media accounts, the better your

business will rank on Google and it really is, as simple as that.

BENEF ITS 3. Cost Efective+ Social Media costs are not comparable to traditional marketing costs. Even using payment

advertising it is still a fraction of the costs of televisions ads, billboards or even mail.

With less investment: you can reach larger audiences, quickly and precisely by choosing the correct

network, with less time consuming, you can measure and react fast against any problem and you get to

generate a 1 to 1 relation with your clients.

4. Talk to your clients- Social Media is now the greatest customer service platform in the market.

- 70% of social network users will trust more in a posted comment than in a television ad.

- While traditional customer service support through telephone is decreasing in a 11%, online service

support tools has increased 65% in the last year.

FACTS Where is your audience? - Social Media is today the number 1 activity on the Internet with millions of users.

- Facebook has 665 million daily active users.

- 45 million photos are uploaded to Instagram every day.

- Twitter is the fastest growing social network in the world.

- 1 Millions of websites have integrated Facebook

- 25% of Facebook users check their accounts 5 or more times per day.

- 80% of users prefer to connect to brands through Facebook.

- 189 million of Facebook’s users are ‘mobile only’.

- YouTube reaches more U.S. adults aged 18–34 than any cable network.

- 83% of Twitter users expect a same-day customer service response.

- Every second 2 new members join LinkedIn.

- Social Media is not for teenagers. The fastest growing demographic on Twitter is the 55–64 year age bracket.

This demographic has grown 79% since 2012, 56% for Google + and 46% for Facebook.

FACTS What do marketers think?+ More that 3,000 marketers were surveyed in June 2013, and their responses provide valuable

insights into the benefits of social media marketing.

- 89% of respondents said that social media marketing has generated more business exposure.

- 64% saw lead generation increase by using social media 6 hours or less per day.

- 69% of marketers use social media to gather marketplace intelligence.

- 62% of marketers using social media for 2+ years reported a rise in search engine rankings.

- With as little as 6 hours per week, 92% of marketers indicated their social media efforts increased exposure

for their businesses.

- Marketers who invest the most time in Social Media gain the most business partnerships.

- 63% of marketers agree businesses are more likely to develop a fan-basis thorugh Social Media.

Those are some reasons why 93% of marketers use Social Media now-a-days

for their businesses.

Sources:

- 2013 Social Media Marketing Industry Report from Social Media Examiner.- Top marketing blogs: MediaBistro, SocialMouths, Unmarketing.- Google Trends.- Google AdPlaning.

More information:

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