Social Media

Building CredibilitySharing Content

Joining the DialogMaureen Renzi

VP - Communications

Social Media and CPAs• What is it and why should we care?

Social Media and CPAs• Facebook

– 750 million in 2011• LinkedIn

– 100 million users• Twitter

– 200 million users• YouTube

– 48 hours of video downloaded every minute

Social Media and CPAsCirca 2009

• Facebook - 300 million (Up 450 Million)• LinkedIn - 50 million users (Up 50 Million)• Twitter - 18 million users (Up 182 Million)• YouTube

– 20 hours of video downloaded every minute (Up 20 hours)

Social Media and PICPA• Strategy

– Provide easy way for members to connect with each other– Provide quick, timely information– Recognize leaders/engaged members– Find out what members are thinking– Demonstrate to nonmembers the value of active

involvement and engagement

Social Media and PICPA • Facebook Likes

– 2,029 Likes– 1,691 Active Users– 1,393 to 2,266 Impressions

Social Media and PICPA• Strategy

– Platform to exhibit CPAs’ knowledge, integrity, and objectivity

– Provide forum for member blogs, idea exchange – Broadening reach and adding groups

PICPA and Social Media• Linked In

– 2,163 Members– 320 Emerging CPAs Subgroup– 29 Business Valuation and Litigation Subgroup

Social Media and PICPA• Strategy

– PICPA_NewsTips - Use for media relations– PICPA_GR - Relations with legislators– PaCPAs - Member news

Social Media and PICPA• Twitter

– PaCPAs – Member highlights, benefits, etc.• 283 Followers/122 Following

– PICPA_GR – Government Relations• 126 Followers/151 Following

– PICPA_NewsTips • 144 Followers/108 Following

Social Media and You• Does your staff access social media in your

office?– Linked In– Facebook– YouTube– All? – None?

Social Media and You• More people are accessing Facebook via apps

and less via PCs

Social Media and You• Does your staff access social media in your

office?– Linked In– Facebook– YouTube– All? – None?

Dispelling Social Media Myths• Our firewalls prevent access to social media

sites

Social Media and You• Social media is just for kids

Social Media and You• Social media won’t help my practice

Social Media and You• Don’t be this guy:“There is no reason why anyone would ever

want a computer in their home.”Ken Olson

Digital Equipment Corp1977

Social Media and You• From Wikipedia:Digital Equipment Corporation was an American company in the computer

industry and a leading vendor of computer systems, software and peripherals from the 1960s to the 1990s. Also known as DEC[1] and using the trademark DIGITAL, its PDP and VAX products were arguably the most popular minicomputers for the scientific and engineering communities during the 1970s and 1980s.

Social Media and You• Getting Started:

– Develop a social media policy – you need one regardless of whether you have a presence or not

Social Media and You• Getting Started:

– Develop a social media policy – you need one regardless of whether you have a presence or not

• Clear Definition of goals and brand message• Restricted use of proprietary information• Guidance on who to contact regarding postings• Clearly identify who can post

Social Media and You• Getting Started:

– Develop a social media policy – you need one regardless of whether you have a presence or not

Today’s Meeting Tip: Examples of more than 100 company policies www.socialmediagovernance.com

Social Media and You• Getting Started:

– Develop a social media policy – you need one regardless of whether you have a presence or not

– Find out what your firm members use/are on• Today’s Meeting Trivia: 0 to more than 300

Social Media and You• Getting Started:

– Develop a social media policy – you need one regardless of whether you have a presence or not

– Find out what your firm members use/are onToday’s Meeting Tip:

www.Linkedin.com/conversations to set up company profile and post updates)

Social Media and You• Getting Started:

– Develop a social media policy – you need one regardless of whether you have a presence or not

– Find out what your firm members use/are on

– Check out the AICPA’s resources (PCPS)

Social Media and You• Getting Started:

– Develop a social media policy – you need one regardless of whether you have a presence or not

– Find out what your firm members use/are on– Check out the AICPA’s resources (PCPS)

– Sign up for PICPA’s LinkedIn, Twitter, FB

Social Media and You• Getting Started:

– Develop a social media policy – you need one regardless of whether you have a presence or not

– Find out what your firm members use/are on– Check out the AICPA’s resources (PCPS)– Sign up for PICPA’s LinkedIn, Twitter, FB

– Check out videos on PICPA TV

Future of Social Media

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Connect

Social Media – PICPA and You

Questions?