• Know your brand(s) and what your audience/consumer expects

KEY TAKEAWAYS / STATING THE OBVIOUS

• Select partnerships and/or platforms based on set priorities

• Once you commit, dedicate the resources (GO ALL IN!)

Reaching 1 in 2 Millennials

87% Unduplicated Audience

DailyMail.com is my ultimate indulgence,

I keep coming back for more. And whenever I come back

there's more content. ”“

-DailyMail.com Reader

DailyMail.com Traffic Growth in the U.S.

18 MILLION

80 MILLION

source - Omniture, March

Over 30% average annual growth since U.S. launch

1,200 stories a day10,000 photos a day

650 videos a day

DailyMail.com Content

WHAT WE DO

REAL-TIME IMPORTANCE

AGILITY

VELOCITY

Partnership Priorities

CURATE?CANNIBALIZE?

MONETIZE?

Partnerships

Snapchat Facebook Apple News Google AMP

HIGHEST TIME-SPENT Per user of any publisher on Discover

TOP 25% IN COMPLETION RATE Completion of daily edition

TOP 25% IN USER LOYALTY View edition 5 - 7 times per week

8 MILLION

55 MILLION

source - Facebook Insights, April

DailyMail.com Recent Facebook Video Views Per Day

MARKETER CONSUMER

CONTENT MARKETING / NATIVE LUMASCAPE

MARKETER CONSUMER

2/3rds of the Content Marketing Universe isn’t focused on content

THE TRADITIONAL BRANDED CONTENT MODEL

Brand gives objectives1 Create content

that aligns to objectives2 Seek

audience3

IDENTIFY Brand Thematic or Emotion

FIND YOUR AUDIENCE With Popular Content Around Theme

USE REAL-TIME DATA To Define Native Content

INTRODUCE Native Content In Context

ENHANCE AUDIENCE Through Informed Social Distribution

A DIFFERENT PERSPECTIVE

WHAT DOES THIS MEAN

FOR BRANDS?

Aggregating the top content readers are consuming around a theme important to you.

Insert your brand directly into the experience organically.

SOCIAL NEWS DESK FOR BRANDS

STORY BLASTER

MULTIPLE CLIENTS HAVE SEEN RESULTSStory Blaster receives an average 9% engagement rate. Up to 33% of this total engagement is with brand creative vs article content - and studies show a higher brand lift than we see on standard display campaigns.

MILLENNIAL CONCENTRATION

0 60 120 180 240

274

15 MILLION

74 MILLION

source - Facebook Insights, YouTube Analytics and Instagram , April

ELITE DAILY VIDEO VIEWS GROWTH

500% YoY growth in global video views

UTHENTICAAWRRANSPARENTT

WHAT WE DO

MAKE IT PERSONAL

LISTEN & REACT

OUR PLATFORMS ARE GROWING RAPIDLYWe take pride in representing the voice of Millennials by providing them with content that creates conversations, responds to common struggles and offers commentary about the everyday life of Millennials.

Jan-15 Jan-16

209,000

143,269

+46%

Jan-15 Jan-16

2,619,944

1,603,224

+39%

Jan-15 Jan-16

1,200,000

97,000

+92%

Over 23m views

270k shares

105k likes

Over 50k comments