#C3NY

CONTENT IDEATION + LINKS FOR THE LAZY MARKETER

Wil Reynolds, Associate, SEER Interactive

#C3NY

CONTENT IDEATION + LINKS FOR THE BUSY MARKETER

Wil Reynolds, Associate, SEER Interactive

#C3NY

YOUR INFORMATION

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Wil Reynolds

@wilreynolds

SEER Interactive

Facebook.com/wilreynolds

wilr@seerinteractive.com

Associate

#C3NY

EVERY MARKETER IN HERE OF SLIDE

4 – credit j@son

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EVERY MARKETER

http://www.flickr.com/photos/ccarder/9519528332/sizes/h/in/photostream/

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HIT GOALS, BE LAZY WITH GREAT CONTENT

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COMPANIES DO RCS AND FORGET

http://www.flickr.com/pho

tos/bikobiko/3187759066/

sizes/z/in/photostream/

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“CAMPAIGN” MENTALITY LEADS TO THIS

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

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GREAT CONTENT THAT GETS IGNORED

BREAKS MY HEART

http://www.flickr.com/photos/wolfsoul/2208699418

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EVERY MARKETER OF SLIDE

http://www.flickr.com/pho

tos/bikobiko/3187759066/

sizes/z/in/photostream/

MY JOB

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GREAT CONTENT THAT GETS IGNORED

BREAKS MY HEART

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#C3NY

GREAT CONTENT THAT GETS IGNORED

BREAKS MY HEART

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THERE IS NO CAMPAIGN, IT NEVER STOPS

http://www.flickr.com/photos/papagoiaba

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CHALLENGE – BUILD ME A 12 MONTH

OUTREACH PLAN W/O ANY NEW ASSETS

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#C3NY 18 BRING IT ON!

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@HANNAH_BO_BANNA

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COPIED IMAGES FOR THE TAKING

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They already link?

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2 OPTIONS

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Relationships Links

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LOGO + SPONSORSHIP -> @ADAMMELSON

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#C3NY 24 GAME ON!

PEOPLE

ARE

TALKING

TO YOU

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ARE YOU LISTENING?

http://seer.is/wp-commenters 25

@iamchrisle

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ARE YOU LISTENING?

• Extract the URLs of the people commenting on your blog

• Run Moz Metrics

• If you are creating engaging content, people will comment

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OUTCOME

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DO IT TO A

COMPETITOR!

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ARE YOU LISTENING?

Find the people in

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GREAT CONTENT GETS COPIED

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COPYSCAPE! @JHTSCHERCK

@AFREEZEE

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COPYSCAPE

When you produce content people

actually want it gets copied.

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#C3NY

MISSPELLED DOMAINS -> @ALLIE_OBRIEN

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MISSPELLED DOMAINS

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MISSPELLED DOMAINS

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ARE YOU LISTENING?

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#C3NY

PAY FOR YOUR LINKS, IF YOU HAVE GREAT

CONTENT

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SMALL WINS = YOUR BOSS

http://www.flickr.com/photos/7864796@N05/816097257

#C3NY “BOUGHT IN”

http://www.flickr.com/photos/7864796@N05/816097257

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DON’T HIT ENTER

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#C3NY

DON’T HIT ENTER

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#C3NY

DON’T HIT ENTER

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#C3NY

DON’T HIT ENTER

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#C3NY

DON’T HIT ENTER

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#C3NY

SHORT TERM THINKING

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RARELY

CREATES

LONG TERM

VALUE

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BRAND MARKETERS GET

“TEST BUDGETS”

JUDGED ON

LINKS 52

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FUNNY BUT DOESN’T ADDRESS A NEED

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#C3NY

PPC

PR Marketing

Email

Advertising

Brand

SEO

LET’S GET A SEAT AT THE TABLE

#C3NY

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WE CREATE

LONG TERM

VALUE

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Content for love > Content for SEO

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Content Chaos

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Content ORDER

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Make it

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5

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#C3NY 80

Make it

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1

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Airbnb Neighborhoods

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3

http://www.airbnb.com/locations

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0

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Make it

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Behind Peek

Das Curtainz

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Peek

Das Curtainz

No, Seriously

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DON’T HIT ENTER ENSURES THAT

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DON’T HIT ENTER ENSURES THAT

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x2

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CONTENT + LINKS FOR THE BUSY MARKETER

@WILREYNOLDS