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What is their name and job title? What does their role include? What information should I know about their company or workplace? What is their educational background?
What is their level of income? Where do they live? How big is their family? What age bracket do they fall into?
What is important to them? How do they act around others or on their own? What do they do in their free time?
What is the number one goal for their role? What other goals do they have?
What is keeping them from reaching those goals? What prevents them from overcoming those challenges?
What does my company do that can overcome obstacles?
How can my company help them reach their goals?
