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Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD Assistant Professor of Medicine | Division of Hematology, Oncology and Cell Therapy Physician Director of Media Relations | Rush University Cancer Center Co-Founder | Co-Director Rush Center for the Advancement of Women in Healthcare. October 25, 2019 @ShikhaJainMD

Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

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Page 1: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

Social Media and HealthcareAmplification and Empowerment

Find your social media footing, and use it to your advantage.

Shikha Jain, MD, FACP

@ShikhaJainMD

Assistant Professor of Medicine | Division of Hematology, Oncology and Cell Therapy

Physician Director of Media Relations | Rush University Cancer Center

Co-Founder | Co-Director Rush Center for the Advancement of Women in Healthcare.

October 25, 2019

@ShikhaJainMD

Page 2: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

Disclosure

I do not receive any compensation from any social media company.

I have no relevant disclosures.

Any discussion of a particular platform should not be seen as an endorsement

@ShikhaJainMD

Page 3: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

Objectives

• Social Media Impact on Healthcare and Science

• Explore Different Social Media Platforms

• Dos and Donts of Social Media

@ShikhaJainMD

Page 4: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 5: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

Percentage of Population Using Social Media 2008-2019

@ShikhaJainMD

Page 6: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

2017

Page 7: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

2017

Page 8: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

2017

@ShikhaJainMD

Page 9: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 10: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 11: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 12: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 13: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 14: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 15: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 16: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 17: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

Which Platform is Right for You?

Page 18: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

2017

https://socialmediaweek.org/blog/2017/10/not-social-platforms-created-equal-infographic/

@ShikhaJainMD

https://socialmediaweek.org/blog/2017/10/not-social-platforms-created-equal-infographic/
Page 19: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 20: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 21: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 22: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 23: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 24: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
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@

Page 26: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 27: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 28: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 29: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 30: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 31: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 32: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 33: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 34: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 35: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 36: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

Social Media

● #ILookLikeASurgeon● #ILookLikeADoctor● #DropAndGiveMe20● #BlackMenInMedicine● #SoMeDocs● #HeForShe● #WomenInMedicine

Page 37: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 38: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 39: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 40: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD
Page 41: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

SOCIAL MEDIA

IS

COMPLEX

@ShikhaJainMD

Page 42: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

@ShikhaJainMD

Page 43: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

THANK YOU

@ShikhaJainMD

Page 44: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD

• https://getreferralmd.com/2017/01/30-facts-statistics-on-social-media-and-healthcare/

• https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/

References

@ShikhaJainMD

https://getreferralmd.com/2017/01/30-facts-statistics-on-social-media-and-healthcare/
https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/

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