1.Healthcare Marketing Mix Time for a rethink? 39% of Indians use the Internet to search for health info (Max Bupa Study Dec 2011)

2. Primary Uses Info about medicines (68%) Self Diagnosis (46%) Seeking other patients experiences (39%) 3. Usage Varies Agedrops sharply over 35 Income and Education..Higher levels associated withhigher levels of online searching 4. Five Applications in Healthcare Industry 5. Tweet Live Procedure : Inside the OT Henry Ford Hospital,M 6. Henry Ford Hospital,MIFeb 2011: First LiveTweeting from an OTShort Updates on KidneySurgeryExcitement/PublicAwareness 7. First Live Tweetcast of Beating Openheart surgery Feb 21,2012 Memorial Hermann Northwest Hospital, Houston,TXDr. Paresh PatelDr. Michael Macris 8. @Houstonhospital Tweets, Photos and Videos 2 Hour Operation: Storify Story 9. #Mopenhearthttp://www.youtube.com/watch?feature=player_embedded&v=9QiQvxDjV5w 10. #MOpenHeart http://www.youtube.com/watch?feature=player_embe dded&v=lDKwJZYNbxs 11. Social Media at Mayo Clinic Lee Aasae appointed member of PR team 2000 Manager 2004 First Podcast Launched 2005 12. podcasts.mayoclinic.org Feb 2012: 22 Posts Archives upto April 2008 Social Sharing 13. Mayo Clinic Blogs Newsblog.mayoclinic.org Medical and Scientific news and stories about Mayo 14. Mayo Clinic Blogs Sharing.mayoclinic.org Stories from patients, family, friends, and staff 15. Heartmoving stories Valentines Day EngagementAmanda & Charles 16. The Mayo Piano Rockstars http://www.youtube.com/watch?v=RI-l0tK8Ok0 Improptu piano duet.2008 Shot and uploaded on Youtube Embedded on sharing.mayoclinic.org 17. And the viewership takes off 8,012,937 Times viewed till 04/03 18. Great Engagement Ratings .11,518 (Likes: 11,442) Comments.2,174 Favourites14,221 19. Significant Discovery EventsDate EventViewsI 10/04/2008 First embedded on58,739 www.facebook.comH 19/02/2008 First referral from39,956 www.facebook.comG 07/04/2009 First Embedded on1,010,965 sharing.Mayoclinic.com 20. Significant Discovery DatesDate EventViewsE 05/03/2009 First embedded on4,290,219 www.fark.comC 14/05/2009 First embedded on51,413 videos.komando.comB 02/09/2009 First view from a mobile 228,652 device 21. The AudienceWho are they? Most Popular withGenderAgeFemale45-54Female55-64Male45-54 22. The Audiencewhere are they? 23. The CowansRockstars in their 90s Feautured in leading newspapers Flown to NY to be featured in Good Morning America Concert for the Ages : Final Show-Oct 2011 http://www.youtube.com/watch?v=ASzm0hI7rkM&fe ature=player_embedded 24. physicianupdate.mayoclinic.org News for Medical Professionals from Mayo Clinic Patient Care Innovations New Treatment Latest Research 25. Advancingthescience.mayo.edu Mayo Clinic Medical Science Blog Diverse community interested in research at Mayo Impact on healthcare worldwide 26. educationdiversity.mayo.edu Written by students Perspectives on life as a student Opportunities available through the Mayo Clinic 27. Social Media for Training Medical Personnel Aasae : Training presentations for AHA Partcipants contribute to discussion using Twitter # AHAChat 28. Reach Media Mainstream Media/Industry Journals Increasing use of Social Media Share success stories 29. Communicate in time of crisis Flood Earthquake Terrorist attack Fire Reak Time Updates 30. Scott and White HealthcareThe First TweetFort Hood shooting The Next Update 31. Continous stream of updates from S & W Emergency Room Access Hospital Operation Status Retweets from Redcross Dialog with Reporters Blogs/Youtube 32. The Results Followers increased by 78% on three days S & W Healthcare: Trending Topic YouTube Channel 79 th most watched 33. Accurate Information to patients Symptoms Diseases Treatment Medication 34. 230,000 + Members 3 Million + posts Groups : Health Topics Privacy Settings 35. 50+ Partner Organizations: Head & Neck Cancer Alliance Arthiritis Foundation Asthma & Allergy Foundation 36. Find Patients like You Explore Treatment Reports Learn about Symptoms Review Research Check for Conditions Patient Testimonials 37. www.connected-health.org Healthcare providers and policymakers Discuss controversial topics Share best practices, new ideas,upcoming events and research 38. The Changing Physicians Internet more essential part of professional practice Smartphones Research increasingly online 39. Connect and Collaborate with the Largest Online Network. Exclusive to Physicians 110,000+ MDs participating 40. Discuss Stay Informed Curbside Earn Honoraria 41. Own Youtube Channel Maxchvideos 128 Videos 68,000+ Views 42. US Hospital Social Networks(ebennett.org ) 1229 Hospitals 575 Youtube Channels 1068 FB pages 814 Twitter Accounts 566 Linkedin Accounts 946 Foursquare 149 Blogs 43. Increasing Usage 44. Howard Luks,MD www.howardluksmd.com Chief of Sports Medicine and Arthoscopy Digital Strategist, Chief Medical Officer @hjluks : 5,762 Followers46 Videos, 17,000+ Views 45. Howard Luks,MD Blogs Orthopedic Social Media Sports Medicine Orthopedic Minute Video Blog Tactical Social Media Guide 46. Howard Luks,MD Testimonials Education Videos 47. Medicine and Web 2.0 The First University Credit Course www.med20course.com University of Debrecan Launched in 2008 Dr. Bertalan Mesko 48. 10 Week Course Week 2 : Medical Blogosphere Week 4: Medical Wikis Week 6: Virtual Reality in Medicine Week 9 : Medical Search Engines