Social Media Analytics Tool MONITOR Your Brand. ANALYSE Conversation. ENGAGE with Customers

Social Media Analytics Tool

²  Lets manage your online reputation by bringing business intelligence to social media. Now you can easily monitor and measure the online conversations about your brand happening in the online world.

²  Socia l media analyt ics tool web monitor ing software  which tracks, monitors & analyze online mentions about a search topic.

²  In order to maintain a healthy online perception of one’s brand, every conversation happening on the brand in online world, needs to be tracked, monitored and analyzed.

This tool is designed to explore real time results on an interactive dashboard by capturing millions of posts from numerous web platforms like the news sites, blogs, micro blogs, social networking sites, video and image sharing sites, discussion boards etc. It is useful for all companies, ranging from small regional businesses to global corporations.

Social Media Analytics Tool: Highlights

Get everything in one easy-to-use tool

1.  Smart Search 2.  Analytics Summary 3.  Feeds with comprehensive details 4.  Share feeds in social web 5.  Tag Cloud 6.  Participants 7.  Media Partition 8.  Source Websites 9.  Sentiments 10.  Sentiment Meter

11.  Share of Conversation / Topic Trend Graph

12.  Subsidiary Analysis 13.  Online Monitoring Report 14.  Influencers 15.  Theme Based Inspection List 16.  feed Acceleration (fAcceleration) 17.  View Feeds in a click 18.  User management 19.  Task management 20.  Automated Task Assignments / Alerts

Features Available in a Tool

Smart Searches 01

This tool enables smart search with options to monitor the incoming feeds/analytics based on given search topic. The dashboard gives you the option of Advanced Search. The feeds can be filtered based on the keywords, date range, subsidiary, sentiment and media type. Through advanced search, the feeds can be filtered based on brand name, exact word/phrase or specific words. It can also be searched by giving those words which are to be excluded, specific site name along with date range and region.

This tool has a summary, which gives you a concise analytical summary of the search topic. This includes Number of Feeds Fetched, Sentiment Summary, Graphical representation of feeds fetch on each days, Top Sources, Top Participants, Participants with top direct influencing capacity, Media Partition, Sentiment Analysis and Subsidiary analysis.

Analytics Summary 02

Feeds with comprehensive details 03

Tool has a feeds page, which gives you all feeds fetched based on search topic. While analyzing the conversations happening in the online world, every aspect of a mention or conversation is important. Each conversation tracked through this include details on title, urls to visit the feed in source code, posted date, participant name etc.

You can share the mentions or feeds with millions of potential customers of your brand through tool’s dashboard. These mentions can be news, compliments, positive customer feedback or any other.

Share feeds in social web 04

Tag Cloud 05

Tag cloud is a visual representation of the words that were most commonly used in the feeds for a search topic, during the selected period of time. By viewing the Tag Cloud representation, you can get a fair idea of the topics that are being discussed about your search topic

This tool identifies and tracks the authors who are talking about your search topic, the most. These authors (participants) are important as they can turn out to be potential lead generators.

Participants 06

Media Partition 07

Online web media analysis is incomplete without Media Partition. Media Partition gives you a clear picture on the categories among blogs, social networking, multimedia, micro blogs, mainstream news etc., which are creating the maximum conversation buzz for your search topic. This lets you identify the website category that is proving to be the most effective for you.

This tool gives information on the top source websites that are contributing to the buzz around your search topic.

Source Websites 08

Sentiments 09

Your brand’s online success depends on the sentiments shared by your audience regarding it. Sentiment analysis identifies your audience’s perception about your brand and classifies them broadly as very good, good, bad, very bad & neutral. It is an important and highly effective tool in gauging your audience’s immediate response to any of the strategies implemented by you. Sentiments tagging feature of tool automatically tags the sentiments of the feeds generated. This reduces the time spent in analyzing conversations.

Sentiment meter gives a graphical representation of the sentiment associated with a search topic. The sentiment meter shows the average sentiment shared by the target audience towards your search topic.

Sentiment Meter 10

Share of Conversation / Topic Trend Graph 11

Topic Trend Graph or Feed Wave is the graphical representation of the total feeds received from a search topic over a period of time. In this, X axis represents number of feed sand Y axis shows the date on which the feeds were receive

Know which part of your organization is the most o n l i n e m e d i a f r i e n d l y . Through Subsidiary Analysis, you can choose to classify the conversation based on the different departments of your organization like HR, Sales, Management, Marketing, Customer Support etc. This lets you find the department your aud ience i s most engaged with and help you in developing future strategies.

Subsidiary Analysis 12

Online Monitoring Report 13

Online Monitoring Report is a downloadable PDF report of the analytics section. This give you the summary of the analytics in a printable format.

With this tool, you can see the list of Twitter, face book, you tube and Google+ participants with top direct influencing capacity.

Influencers 14

Theme Based Inspection List 15

The relevant and interesting news feeds or conversation can be inspected closely by placing them in the Inspection list of tool. Feeds in the inspection list can be placed under a theme or category. The theme can be chosen from the already created ones or by creating a new theme.

Feeds saved in inspection list can be used for fAcceleration. With fAcceleration, the user can track the popularity of the saved feeds. Feeds from popular sites such as Google+, Facebook, Youtube and Twitter can be saved and used for fAcceleration.

feed Acceleration (fAcceleration) 16

View Feeds in a click 17

‘View feeds in a click’ takes you to the feeds page by clicking on the graphs in the Analytics pages. The feeds page gives you all the feeds related to the click. The feeds can be deleted, added to inspection list or can be assigned as Task.

With tool’s dashboard, user management is quite easy. The system provides access to other members or fellow team mates, if you choose to delegate the tasks or situations. These tasks could be contacting the authors, putting comments on specific feeds etc. 7asavant has options to create users with dynamic permissions

User Management 18

Task Management 19

With this tool, managing the feeds is simple. The easy workflow model enables you to assign tasks to concerned person to act on a feed or mention, without any hassles. The tasks can be prioritized as low, high and medium. Besides assigning and prioritizing, you can also add briefs or comments about the online feed, make suggestions or share views on the same.

This enables you to monitor and analyze your brands, round-the-clock by creating task alerts that assigns a feed or mention to the concerned person, automatically.

Automated Task Assignments / Alerts 20

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