Social Media Advertising 101

Social Media Advertising 101Facebook, Twitter, LinkedIn & more


Stefanie Herder | Grand Haven Area Convention & Visitors Bureau

[email protected]

@VisitGrandHaven @StefHerder


[email protected]


mailto:[email protected]


The Crazy Stats PageThe Crazy Stats Page

Facebook – 864 Million Daily Active Users

Spending an average of 21 minutes on FB per day

Twitter – 500 Million Tweets sent per day

YouTube – 100 hours of video are uploaded every minute

Instagram – 70 million photos posted per day

LinkedIn – Over 300 million users

Pinterest – Over 2 million pins a day

Facebook – 864 Million Daily Active Users

Spending an average of 21 minutes on FB per day

Twitter – 500 Million Tweets sent per day

YouTube – 100 hours of video are uploaded every minute

Instagram – 70 million photos posted per day

LinkedIn – Over 300 million users

Pinterest – Over 2 million pins a day

There’s a lot of

noise going on out

there!

There’s a lot of

noise going on out

there!

How can I be

heard through all

the noise?

How can I be

heard through all

the noise?

•Consistent,

Engaging,

& Authentic

Content

• Free!

•Consistent,

Engaging,

& Authentic

Content

• Free!

How can I be

heard through all

the noise?

How can I be

heard through all

the noise?

•Consistent,

Engaging,

& Authentic

Content

• Free!

•Consistent,

Engaging,

& Authentic

Content

• Free!

How can I be

heard through all

the noise?

How can I be

heard through all

the noise?

•Consistent,

Engaging,

& Authentic

Content

• Free!

•Consistent,

Engaging,

& Authentic

Content

• Free!

How can I be

heard through all

the noise?

How can I be

heard through all

the noise?

•Consistent,

Engaging,

& Authentic

Content

• Free!

•Consistent,

Engaging,

& Authentic

Content

• Free!

How can I be

heard through all

the noise?

How can I be

heard through all

the noise?

•Consistent,

Engaging,

& Authentic

Content

• Free!

•Consistent,

Engaging,

& Authentic

Content

• Free!

Okay I’ve Got it.

Now what?

Okay I’ve Got it.

Now what?

Paid Advertising Paid Advertising

• The next step after developing engaging content

• Help get your message seen above all the noise – and seen by the right people

• Find new followers

• Target specific audiences

• Achieve a certain goal - website visits, conversions, event attendance, promote contests, news ect.

• The next step after developing engaging content

• Help get your message seen above all the noise – and seen by the right people

• Find new followers

• Target specific audiences

• Achieve a certain goal - website visits, conversions, event attendance, promote contests, news ect.

Facebook AdvertisingFacebook Advertising

Let’s Start Here!Let’s Start Here!

Facebook AdvertisingFacebook Advertising

FB’s advertising platform has been mimicked by the other social media

outlets so once you understand theirs, you’ll be ready to tackle theirs too!

Choose the objective for your campaign

Boost Your Posts

Promote Your Pages

Send People To Your Website

Increase Conversions on Your Website

Raise Attendance At Your Event

Get Video Views

FB’s advertising platform has been mimicked by the other social media

outlets so once you understand theirs, you’ll be ready to tackle theirs too!

Choose the objective for your campaign

Boost Your Posts

Promote Your Pages

Send People To Your Website

Increase Conversions on Your Website

Raise Attendance At Your Event

Get Video Views

Facebook Advertising ExamplesFacebook Advertising Examples

Getting Started – The Ad ManagerGetting Started – The Ad Manager



Getting Started – What’s Your Objective?Getting Started – What’s Your Objective?

Getting Started – Boost Your PostsGetting Started – Boost Your Posts

• The goal is to increase the engagement of a recent post

you have made on your page








Salmon Festival –

Boosted Post Results

Salmon Festival –

Boosted Post Results

o$80 Investment

o289 Post Engagements

o9,334 Reach

o372 Clicks

o238 Post Likes

o53 Shares

Run = Success!

o$80 Investment

o289 Post Engagements

o9,334 Reach

o372 Clicks

o238 Post Likes

o53 Shares

Run = Success!

Getting Started – Promote Your PageGetting Started – Promote Your Page

• Increase the number followers of your page

Salmon Festival –

Promote Your Page Results

Salmon Festival –

Promote Your Page Results

o$100 Investment

o492 Page Likes

o11,176 Reach

o655 Clicks

o226 Post Likes

o216 Shares

Event = Success!

o$100 Investment

o492 Page Likes

o11,176 Reach

o655 Clicks

o226 Post Likes

o216 Shares

Event = Success!

Getting Started – Website Clicks & ConversionsGetting Started – Website Clicks & Conversions

• Exactly that – Send people to your website or a specific

link on your website.

• Conversions = Specific task while they are at your site such

as Checkouts, Registrations, Email Signups, Adds to Cart,

ect. Bit more advanced.

Grand Haven CVB –Website Clicks ResultsGrand Haven CVB –Website Clicks Results

o Goal to Promote Winter

Travel

o $500 Investment

o 70,814 Reach

o 2,430 Clicks

o 513 Post Likes

o 73 Shares

Created new web traffic

during a slow season, new

followers, and awareness

o Goal to Promote Winter

Travel

o $500 Investment

o 70,814 Reach

o 2,430 Clicks

o 513 Post Likes

o 73 Shares

Created new web traffic

during a slow season, new

followers, and awareness

Getting Started – Raise Attendance At Your EventGetting Started – Raise Attendance At Your Event

• Increase event responses on a Facebook event you have

created using your page



GHYP – Event ResultsGHYP – Event Results

o Goal to increase

attendance & attract new

members

o $20 Investment

o 2,974 Reach

o 75 Clicks

o 23 Event Responses

o 14 Page Likes

Created new followers, group

awareness, new event

attendees, great event turn

out

o Goal to increase

attendance & attract new

members

o $20 Investment

o 2,974 Reach

o 75 Clicks

o 23 Event Responses

o 14 Page Likes

Created new followers, group

awareness, new event

attendees, great event turn

out

Facebook Advertising ReviewFacebook Advertising Review

Overcome FB’s algorithm and get your message seen

It’s where the people are – Even Grandma

Relatively minimum investment when compared to traditional advertising

Create a successful campaign based on your objective

Ads that don’t feel like ads

Target Marketing – Demographics, Interests, Gender, Location

Find new followers, customers, members ect.

Analytics & Reporting

You can start, stop, change, and redo your ad when you want without losing additional $

Overcome FB’s algorithm and get your message seen

It’s where the people are – Even Grandma

Relatively minimum investment when compared to traditional advertising

Create a successful campaign based on your objective

Ads that don’t feel like ads

Target Marketing – Demographics, Interests, Gender, Location

Find new followers, customers, members ect.

Analytics & Reporting

You can start, stop, change, and redo your ad when you want without losing additional $

Twitter, LinkedIn, YouTube,

Instagram & Pinterest

Twitter, LinkedIn, YouTube,

Instagram & Pinterest

The Next StepsThe Next Steps

Twitter Advertising Twitter Advertising



LinkedIn Advertising LinkedIn Advertising




YouTube AdvertisingYouTube Advertising



Instagram Advertising Instagram Advertising

Pinterest Advertising Pinterest Advertising

In Review – Rise Above The Noise!In Review – Rise Above The Noise!

Optimized for Mobile

Very Cost Effective

Find New Followers

Build Awareness

Increase Event Attendance

Special Promotions

Find New Employees

Increase Website Traffic

Finds New Leads

Promote Contests & Giveaways

Use for Fundraising/Donations

Spread Press Releases/News

Optimized for Mobile

Very Cost Effective

Find New Followers

Build Awareness

Increase Event Attendance

Special Promotions

Find New Employees

Increase Website Traffic

Finds New Leads

Promote Contests & Giveaways

Use for Fundraising/Donations

Spread Press Releases/News

Benefits of Social Medial Advertising ~

In Review – Rise Above The Noise!In Review – Rise Above The Noise!

Remember ~ Create Engaging Content

Start with Facebook

Pages to Follow

Create Campaigns Based on Your Objectives

Use Compelling Images

Set a Budget

Target Marketing – Who is your ‘customer’ or ideal ‘customer’?

Monitor Results

Remember ~ Create Engaging Content

Start with Facebook

Pages to Follow

Create Campaigns Based on Your Objectives

Use Compelling Images

Set a Budget

Target Marketing – Who is your ‘customer’ or ideal ‘customer’?

Monitor Results

Links & ResourcesLinks & Resources

Facebook - https://www.facebook.com/advertising

Twitter - https://business.twitter.com/

LinkedIn - https://www.linkedin.com/ads/

YouTube - https://www.youtube.com/yt/advertise/

Instagram - https://business.instagram.com/advertising

Pinterest - https://ads.pinterest.com/

Facebook - https://www.facebook.com/advertising

Twitter - https://business.twitter.com/

LinkedIn - https://www.linkedin.com/ads/

YouTube - https://www.youtube.com/yt/advertise/

Instagram - https://business.instagram.com/advertising

Pinterest - https://ads.pinterest.com/

https://www.facebook.com/advertising

https://business.twitter.com/

https://www.linkedin.com/ads/

https://www.youtube.com/yt/advertise/

https://business.instagram.com/advertising

https://ads.pinterest.com/

https://www.facebook.com/advertising

https://business.twitter.com/

https://www.linkedin.com/ads/

https://www.youtube.com/yt/advertise/

https://business.instagram.com/advertising

https://ads.pinterest.com/

Questions?


Questions?



[email protected]



[email protected]




Documents

Social Media Advertising 101