Welcome to the March 2016 Luncheon!

March Afterhours

Tuesday, March 22nd

5-7PM

Paninis Bar & Grill37333 Euclid Ave.Willoughby, OH 44094

April Joint Luncheon with Lake Communicators

Friday, April 15th, 2016

11:30 am – 1:00 pm

La-Vera Party Center

Joe Pulizzi is first and foremost a content marketing/social media evangelist.

He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.

Sponsors:

New! Lake County Chamber of Commerce Business Expo

Lakeland Community College

Holden University Center

Friday, June 3, 2016

9:00AM-4:00PM

Sponsorships and Booths still available!

Why you should use….

What is Facebook

• Facebook is a social networking service

• Founded in 2004, Facebook gives people across the world a platform in which they can share and connect with other users

Facebook by the Numbers

• 400 million global users

• 100 million US users

• Avg. user is on for 55 minutes per day

• Facebook integrations with website

• Facebook users have an average of 130 friends

• Average person fans 4 pages per month

• Fun Fact… Facebook would be the 3rd largest country, just behind India and China.

Benefits of Using Facebook

• Build a relationship with your customers

• Engage your customers and influence your prospects

• Drive awareness with Facebook advertising

Industry expert, Jon Loomer, on building an audience from scratch

Advertising on Facebook

• Easy to use

• Cost effective

• Great reach to customers

• Advanced targeting system

• High quality feedback from analytics

Creating Ads From Keith Bales

Why D&S Uses Facebook

• Cost effective brand awareness

• Targeting ability

• Connect local buyers with what our products and services are

Examples of D&S’ Ads

Types of Ads

• Many avenues to advertising on Facebook

• Main ones are:• Boosting Posts

• Promoting Your Page

• Send People to your Website

• Raise Attendance at your Event

• Get People to Claim Your Offer

• All ads offer targeting

Targeting – The Where

• Select the area you want to target by one of two means• Zip code(s)

• City and a mile radius surrounding

Targeting – The Who

• Once you have the area of which you want your ad to appear set, the next step is selecting the audience that is seeing it.

Targeting – The Who (cont.)

• After age and gender, you have the option of further defining your audience.• Demographics >>> Education, ethnicity, financials, generation, home owners,

parents, etc.

• Interests >>> Sports, shopping, food and drink, wellness, family, etc.

• Behaviors >>> Automotive (owners, new vehicle shoppers, etc.), charitable donations (animal welfare, children, political, etc.)

• NOTE: when you begin adding options to define your market, the fewer you have the smaller your potential reach. Add more to broaden.

What To Keep In Mind

• Know your goals when you start Facebook Advertising• Do you want to promote your products and/or services?

• Do you want more Facebook page likes?

• Do you want more traffic and sales in your store?

• Do you want website traffic and leads?

• Always set an objective before starting a campaign. An objective will help you chose which ad type you move forward with.

Wrap Up

• Facebook Ads are your avenue to thousands of people in your market

• Facebook Ads offer a cost effective means of promoting your brand

• Facebook Ads are highly customize to met your objectives

THANK YOU for joining us today!