Embed Size (px)
Citation preview
Social Biz Quick Start Guide
For
Network Marketing Entrepreneurs
By Kate L Williams
httpwwwSocialBizStartcom
2 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
Introduction
Its our mission to help people step over the technology barriers to experience the full magic of the Internet to connect us--to share and learn and collaborate together We want you to be able to build your business using internet marketing and social media with ease and without delays that prevent you from getting into positive cash flow quickly
True for you You
Have hit the wall with your warm market and struggle to find new people to talk to
Find it harder and harder in the present economy to book home parties one-on-one meetings presentations
Want to talk to more people genuinely interested in your products and business and avoid the nos and rejection
Feeling overwhelmed with learning new skills and networking online Not sure where to start Too much to do and too much to learn No more money left to get help rescuing your DIY projects
Maybe yoursquove been diligent and yoursquove spent hours setting up social networking profiles and bookmarking site memberships and posting in groups ndash BUT ndash you are
wondering if you are wasting precious time without RESULTS
We want to help you build the web-based part of your business Whether you see yourself working mostly in-person or mostly on-line (or some of both) its a daunting task to build the Internet marketing foundation for attracting new customers and business partners
Never before in our lives as entrepreneurs has there been a more powerful way to connect with hundreds even thousands of people who are qualified prospects many of whom will approach you and ask your advice and ask you how to do what you do What a pleasure it is to talk with people who are interested in the same things you are and cant wait to get going in their own business
When you learn whats missing and how to make it work for you you will discover what you need to get MOVING to build a successful business by building a warm market on-line--by finding qualified prospects and new customers
We are so excited to share with you whats working for our clients and business partners NOW
3 wwwSocialBizStartcom
Social Biz Checklist For Network Marketing Entrepreneurs
Are You Ready -- Ready to get into Social Biz action with a social media marketing toolkit to grow
your network marketing business
Use the Social Biz Checklist to assess your present ldquosocial bizrdquo situation Use this guide Social Biz
MLM Quick Start Guide to guide your action planning and schedule your tasks
Implement a powerful social media marketing plan with strategies to sell more products and build
a big team when you join in at Social Biz Quick Start
Do you have a domain name registered that fits the theme niche or keywords for your Social Biz
YeshellipNo
Do you have a prospect-attracting well-designed and flexible blog site to function as the hub (or home) for your Social Biz network
YeshellipNo
Do you have a customized Facebook Page (business ldquofanrdquo page) where you engage with prospects and customers
YeshellipNo
Do you have a marketing pipeline that attracts visitors to your web content and encourages them to become consumers (of your information) and customers (of your products and services)
YeshellipNo
Is your blog set up to make it easy for people to join your list join your social networks and share your content with others
YeshellipNo
Are your profiles social networking sites marketing hub (blog) and other internet marketing locations linked together to move visitors into and through your marketing pipeline
YeshellipNo
Are you using browser and social media tools to reduce social media time and effort YeshellipNo
Are you using both online and ldquoofflinerdquo marketing methods to generate traffic that flows into your marketing pipeline
YeshellipNo
Do you have a company web site that is personalized and connected to your Social Biz marketing pipeline
YeshellipNo
Do you have a system for staying in touch with your Social Biz communities and for follow up with prospects and customers
YeshellipNo
4 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
Scoring
Total of ldquoYesrdquo responses _____
1-3 You donrsquot YET have a Social Biz foundation for using social media as a real
marketing tool to sell more products and grow a big team
4-8 You ARE attracting prospects and building a list Yoursquore selling some products
and building a team
9-10 Congratulations You are well on your way to Social Biz SUCCESS You are
gaining influence selling more products and building a big team
We invite you to check out Social Biz MLM Quick Start and Social Biz Start Up Kit and
take action on developing a powerful Social Biz to sell more products and build your
dream team
5 wwwSocialBizStartcom
Social Biz Quick Start Guide
For Network Marketing Entrepreneurs
Social Biz Quick Start Steps
bull Create a Social Biz profile at Google that helps people know you and find
you with a picture that is genuinely you
bull Create a Facebook ldquofanrdquo or ldquobusinessrdquo Page as your Social Biz launch pad
and get into social media orbit
bull Begin work on your Marketing Hub a Word Press blog web site which will
become the center of your Social Biz universe
bull Add Twitter ndash YouTube ndash LinkedIn ndash iTunes as additional satellites
(embassies or outposts) of your Social Biz - social media marketing universe
bull Add content and social networking on a schedule and make internet
marketing a part of your daily and weekly business process
6 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
1 Your Social Biz Profile
Your profile is your representative on the web an embassy with the purpose
of introducing yourself to people and making an initial connection It needs to
be personable and warm and a tiny slice of the story of what your business
offers prospective customers and business partners It needs to be written in
your ldquovoicerdquo genuinely you This is the beginning of building a relationship
with people who need to know like and trust you
Tasks
Sketch out your story the story of you and the events that shaped you and
headed you in the direction you are headed in your business right now Create
a long bio and a short bio that is short and focused on what you offer in the
niche you have chosen (Your WHAT plus your WHY) Choose a picture of you
that is flattering and looks genuinely like you to load up at each site where
you create a profile Create your first profile at Google (starts with signing up
for a Gmail account If you have a business name use it ndash
YourBusinessNamegmailcom ndash or start with your name
YourNamegmailcom)
2 Your Social Biz Facebook Page
Facebook has over 500 million members Itrsquos not only a great place to connect
with family and friends itrsquos a ldquodestinationrdquo networking site for people to
share information and engage with companies and brands Think of Facebook
as the temporary apartment you move to in the same neighborhood where
you are building a house (your WordPress blog) And when your houseblog
becomes the central hub for your marketing Facebook shifts to become an
ldquooutpostrdquo or ldquoembassyrdquo in your marketing world
Tasks
If you donrsquot have a Facebook account sign up and create a Facebook personal
profile (Use your own name) Add a Facebook Page for your business Use
your Facebook profile to connect with friends and practice interacting online
with your ldquowarm marketrdquo Add new contacts (Facebook friends) and learn
how to engage them in conversation
7 wwwSocialBizStartcom
Set up and fill out a Facebook page with an appropriate page name your logo
as the photo for the page and business information Sprinkle with your
business keywordssearch terms Add some content (posts to your Wall
video photos etc) Then promote your page and engage your customers and
fansfriends (people will ldquolikerdquo your page in current Facebook language)
Make your Facebook business page work together with your personal profile
to raise ldquobrand awarenessrdquo Brand Awareness= who you are your passions
and interests your values and strengths and how your strengths interests
and passions express themselves in your business
3 Your Social Biz Prospect List
Begin ldquolist buildingrdquo adding prospects from your target market to your Social
Biz prospect list To do this you need a way to engage their interest and an
offer that entices them to give you their name and email address Most
internet marketers have a Giveaway an information piece that gives your
prospect something they want in return for their contact information
Steps
Choose and set up an auto responder account for email marketing (AWeber
iContact MailChimp or another) Create a list in your account and then create
and opt-in box to place on a landing page (or pages)mdashon your blog in your
Facebook business page as a separate web page that you promote Create an
email series for your list that continues to send prospects to your marketing
hub your blog by linking to specific pages information and articlesposts at
your blog
4 Your Social Biz Marketing Hub
Set up a Word Press blog as your Social Biz marketing hub for your niche
market Choose WordPress because it allows you to create a ldquohybrid siterdquo
both web pages and blog pages and it is search engine friendly Choose a blog
theme with care since a well-designed web site is also an expression of your
business and your brand Focus on providing content that you know is wanted
8 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
and needed by your ideal client or customer
Tasks
Use keyword research to find your business keywords Register a website
domain name and decide where to host your site Install your WordPress blog
and choose a theme Make it easy for your visitors to connect with you and
share your content in social networking sites Create content starting with a
featured article and 7-10 quick posts Break your featured article into smaller
chunks for tweets at Twitter andor posts at Facebook Use them to send
people back to your blog
5 Your Company Website
Your company probably provides a template site that presents product and
company information and a shopping cart system so that people can purchase
products and memberships from the Web
Be clear about this Your company replicated web site is not the first place to
send prospects for your product or business opportunity because the site
seldom offers enough information about YOU Also be clear that a replicated
site will not draw peopletraffic through natural search eg they wonrsquot find
you using Google or Yahoo search
Steps
Customize and personalize your company website to the extent possible
Make sure to add a photo the same photo you use for your social networking
profiles Link out from your site to Facebook and your blog where visitors can
get more information about you and get on your list If you can add pages to
your company web site sprinkle with keywords in ldquohot spotsrdquo page title
headings in text names of images you add etc
6 Your Social Biz Satellites
Add additional ldquosatellitesrdquo to your social marketing network choosing social
networking sites where you find your target market and can engage in
conversation with them There are two particularly important kinds of
satellites (or embassies or outposts) you should connect to yoursquore the orbit
9 wwwSocialBizStartcom
around your marketing hub your blog 1) highly popular sites where you can
share content get into conversation with new people and invite them back to
your blog (LinkedIn Twitter YouTube iTunes) 2) niche sites where your ideal
customer or business partner hang out looking for specific kinds of
information and conversation (eg a Yahoo group with a shared interest in a
particular health problem
Steps
Decide which new networking satellites to add and what your goal is when
networking at each site Link your Social Biz marketing hub your blog and
your Social Biz satellite sites together to make it easy for visitors to find you
and share your information moving into your marketing hub and through
your marketing pipeline or funnel to become your customers and business
partners
7 Your Social Biz Process
Achieving success (eg income ) with Internet marketing is just like
achieving success in any other sort of business itrsquos what you do routinely day
in and day out every week without fail done with persistence and attention
to both relationships and detail in your marketing and finances that leads to
success
Steps
Create a schedule of keyword-rich content creation and Social Biz marketing
tasks that keeps you on time and on task for consistent and persistent
Prospect finding
Relationship building
Product and services development
Sales and marketing
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
2 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
Introduction
Its our mission to help people step over the technology barriers to experience the full magic of the Internet to connect us--to share and learn and collaborate together We want you to be able to build your business using internet marketing and social media with ease and without delays that prevent you from getting into positive cash flow quickly
True for you You
Have hit the wall with your warm market and struggle to find new people to talk to
Find it harder and harder in the present economy to book home parties one-on-one meetings presentations
Want to talk to more people genuinely interested in your products and business and avoid the nos and rejection
Feeling overwhelmed with learning new skills and networking online Not sure where to start Too much to do and too much to learn No more money left to get help rescuing your DIY projects
Maybe yoursquove been diligent and yoursquove spent hours setting up social networking profiles and bookmarking site memberships and posting in groups ndash BUT ndash you are
wondering if you are wasting precious time without RESULTS
We want to help you build the web-based part of your business Whether you see yourself working mostly in-person or mostly on-line (or some of both) its a daunting task to build the Internet marketing foundation for attracting new customers and business partners
Never before in our lives as entrepreneurs has there been a more powerful way to connect with hundreds even thousands of people who are qualified prospects many of whom will approach you and ask your advice and ask you how to do what you do What a pleasure it is to talk with people who are interested in the same things you are and cant wait to get going in their own business
When you learn whats missing and how to make it work for you you will discover what you need to get MOVING to build a successful business by building a warm market on-line--by finding qualified prospects and new customers
We are so excited to share with you whats working for our clients and business partners NOW
3 wwwSocialBizStartcom
Social Biz Checklist For Network Marketing Entrepreneurs
Are You Ready -- Ready to get into Social Biz action with a social media marketing toolkit to grow
your network marketing business
Use the Social Biz Checklist to assess your present ldquosocial bizrdquo situation Use this guide Social Biz
MLM Quick Start Guide to guide your action planning and schedule your tasks
Implement a powerful social media marketing plan with strategies to sell more products and build
a big team when you join in at Social Biz Quick Start
Do you have a domain name registered that fits the theme niche or keywords for your Social Biz
YeshellipNo
Do you have a prospect-attracting well-designed and flexible blog site to function as the hub (or home) for your Social Biz network
YeshellipNo
Do you have a customized Facebook Page (business ldquofanrdquo page) where you engage with prospects and customers
YeshellipNo
Do you have a marketing pipeline that attracts visitors to your web content and encourages them to become consumers (of your information) and customers (of your products and services)
YeshellipNo
Is your blog set up to make it easy for people to join your list join your social networks and share your content with others
YeshellipNo
Are your profiles social networking sites marketing hub (blog) and other internet marketing locations linked together to move visitors into and through your marketing pipeline
YeshellipNo
Are you using browser and social media tools to reduce social media time and effort YeshellipNo
Are you using both online and ldquoofflinerdquo marketing methods to generate traffic that flows into your marketing pipeline
YeshellipNo
Do you have a company web site that is personalized and connected to your Social Biz marketing pipeline
YeshellipNo
Do you have a system for staying in touch with your Social Biz communities and for follow up with prospects and customers
YeshellipNo
4 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
Scoring
Total of ldquoYesrdquo responses _____
1-3 You donrsquot YET have a Social Biz foundation for using social media as a real
marketing tool to sell more products and grow a big team
4-8 You ARE attracting prospects and building a list Yoursquore selling some products
and building a team
9-10 Congratulations You are well on your way to Social Biz SUCCESS You are
gaining influence selling more products and building a big team
We invite you to check out Social Biz MLM Quick Start and Social Biz Start Up Kit and
take action on developing a powerful Social Biz to sell more products and build your
dream team
5 wwwSocialBizStartcom
Social Biz Quick Start Guide
For Network Marketing Entrepreneurs
Social Biz Quick Start Steps
bull Create a Social Biz profile at Google that helps people know you and find
you with a picture that is genuinely you
bull Create a Facebook ldquofanrdquo or ldquobusinessrdquo Page as your Social Biz launch pad
and get into social media orbit
bull Begin work on your Marketing Hub a Word Press blog web site which will
become the center of your Social Biz universe
bull Add Twitter ndash YouTube ndash LinkedIn ndash iTunes as additional satellites
(embassies or outposts) of your Social Biz - social media marketing universe
bull Add content and social networking on a schedule and make internet
marketing a part of your daily and weekly business process
6 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
1 Your Social Biz Profile
Your profile is your representative on the web an embassy with the purpose
of introducing yourself to people and making an initial connection It needs to
be personable and warm and a tiny slice of the story of what your business
offers prospective customers and business partners It needs to be written in
your ldquovoicerdquo genuinely you This is the beginning of building a relationship
with people who need to know like and trust you
Tasks
Sketch out your story the story of you and the events that shaped you and
headed you in the direction you are headed in your business right now Create
a long bio and a short bio that is short and focused on what you offer in the
niche you have chosen (Your WHAT plus your WHY) Choose a picture of you
that is flattering and looks genuinely like you to load up at each site where
you create a profile Create your first profile at Google (starts with signing up
for a Gmail account If you have a business name use it ndash
YourBusinessNamegmailcom ndash or start with your name
YourNamegmailcom)
2 Your Social Biz Facebook Page
Facebook has over 500 million members Itrsquos not only a great place to connect
with family and friends itrsquos a ldquodestinationrdquo networking site for people to
share information and engage with companies and brands Think of Facebook
as the temporary apartment you move to in the same neighborhood where
you are building a house (your WordPress blog) And when your houseblog
becomes the central hub for your marketing Facebook shifts to become an
ldquooutpostrdquo or ldquoembassyrdquo in your marketing world
Tasks
If you donrsquot have a Facebook account sign up and create a Facebook personal
profile (Use your own name) Add a Facebook Page for your business Use
your Facebook profile to connect with friends and practice interacting online
with your ldquowarm marketrdquo Add new contacts (Facebook friends) and learn
how to engage them in conversation
7 wwwSocialBizStartcom
Set up and fill out a Facebook page with an appropriate page name your logo
as the photo for the page and business information Sprinkle with your
business keywordssearch terms Add some content (posts to your Wall
video photos etc) Then promote your page and engage your customers and
fansfriends (people will ldquolikerdquo your page in current Facebook language)
Make your Facebook business page work together with your personal profile
to raise ldquobrand awarenessrdquo Brand Awareness= who you are your passions
and interests your values and strengths and how your strengths interests
and passions express themselves in your business
3 Your Social Biz Prospect List
Begin ldquolist buildingrdquo adding prospects from your target market to your Social
Biz prospect list To do this you need a way to engage their interest and an
offer that entices them to give you their name and email address Most
internet marketers have a Giveaway an information piece that gives your
prospect something they want in return for their contact information
Steps
Choose and set up an auto responder account for email marketing (AWeber
iContact MailChimp or another) Create a list in your account and then create
and opt-in box to place on a landing page (or pages)mdashon your blog in your
Facebook business page as a separate web page that you promote Create an
email series for your list that continues to send prospects to your marketing
hub your blog by linking to specific pages information and articlesposts at
your blog
4 Your Social Biz Marketing Hub
Set up a Word Press blog as your Social Biz marketing hub for your niche
market Choose WordPress because it allows you to create a ldquohybrid siterdquo
both web pages and blog pages and it is search engine friendly Choose a blog
theme with care since a well-designed web site is also an expression of your
business and your brand Focus on providing content that you know is wanted
8 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
and needed by your ideal client or customer
Tasks
Use keyword research to find your business keywords Register a website
domain name and decide where to host your site Install your WordPress blog
and choose a theme Make it easy for your visitors to connect with you and
share your content in social networking sites Create content starting with a
featured article and 7-10 quick posts Break your featured article into smaller
chunks for tweets at Twitter andor posts at Facebook Use them to send
people back to your blog
5 Your Company Website
Your company probably provides a template site that presents product and
company information and a shopping cart system so that people can purchase
products and memberships from the Web
Be clear about this Your company replicated web site is not the first place to
send prospects for your product or business opportunity because the site
seldom offers enough information about YOU Also be clear that a replicated
site will not draw peopletraffic through natural search eg they wonrsquot find
you using Google or Yahoo search
Steps
Customize and personalize your company website to the extent possible
Make sure to add a photo the same photo you use for your social networking
profiles Link out from your site to Facebook and your blog where visitors can
get more information about you and get on your list If you can add pages to
your company web site sprinkle with keywords in ldquohot spotsrdquo page title
headings in text names of images you add etc
6 Your Social Biz Satellites
Add additional ldquosatellitesrdquo to your social marketing network choosing social
networking sites where you find your target market and can engage in
conversation with them There are two particularly important kinds of
satellites (or embassies or outposts) you should connect to yoursquore the orbit
9 wwwSocialBizStartcom
around your marketing hub your blog 1) highly popular sites where you can
share content get into conversation with new people and invite them back to
your blog (LinkedIn Twitter YouTube iTunes) 2) niche sites where your ideal
customer or business partner hang out looking for specific kinds of
information and conversation (eg a Yahoo group with a shared interest in a
particular health problem
Steps
Decide which new networking satellites to add and what your goal is when
networking at each site Link your Social Biz marketing hub your blog and
your Social Biz satellite sites together to make it easy for visitors to find you
and share your information moving into your marketing hub and through
your marketing pipeline or funnel to become your customers and business
partners
7 Your Social Biz Process
Achieving success (eg income ) with Internet marketing is just like
achieving success in any other sort of business itrsquos what you do routinely day
in and day out every week without fail done with persistence and attention
to both relationships and detail in your marketing and finances that leads to
success
Steps
Create a schedule of keyword-rich content creation and Social Biz marketing
tasks that keeps you on time and on task for consistent and persistent
Prospect finding
Relationship building
Product and services development
Sales and marketing
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
3 wwwSocialBizStartcom
Social Biz Checklist For Network Marketing Entrepreneurs
Are You Ready -- Ready to get into Social Biz action with a social media marketing toolkit to grow
your network marketing business
Use the Social Biz Checklist to assess your present ldquosocial bizrdquo situation Use this guide Social Biz
MLM Quick Start Guide to guide your action planning and schedule your tasks
Implement a powerful social media marketing plan with strategies to sell more products and build
a big team when you join in at Social Biz Quick Start
Do you have a domain name registered that fits the theme niche or keywords for your Social Biz
YeshellipNo
Do you have a prospect-attracting well-designed and flexible blog site to function as the hub (or home) for your Social Biz network
YeshellipNo
Do you have a customized Facebook Page (business ldquofanrdquo page) where you engage with prospects and customers
YeshellipNo
Do you have a marketing pipeline that attracts visitors to your web content and encourages them to become consumers (of your information) and customers (of your products and services)
YeshellipNo
Is your blog set up to make it easy for people to join your list join your social networks and share your content with others
YeshellipNo
Are your profiles social networking sites marketing hub (blog) and other internet marketing locations linked together to move visitors into and through your marketing pipeline
YeshellipNo
Are you using browser and social media tools to reduce social media time and effort YeshellipNo
Are you using both online and ldquoofflinerdquo marketing methods to generate traffic that flows into your marketing pipeline
YeshellipNo
Do you have a company web site that is personalized and connected to your Social Biz marketing pipeline
YeshellipNo
Do you have a system for staying in touch with your Social Biz communities and for follow up with prospects and customers
YeshellipNo
4 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
Scoring
Total of ldquoYesrdquo responses _____
1-3 You donrsquot YET have a Social Biz foundation for using social media as a real
marketing tool to sell more products and grow a big team
4-8 You ARE attracting prospects and building a list Yoursquore selling some products
and building a team
9-10 Congratulations You are well on your way to Social Biz SUCCESS You are
gaining influence selling more products and building a big team
We invite you to check out Social Biz MLM Quick Start and Social Biz Start Up Kit and
take action on developing a powerful Social Biz to sell more products and build your
dream team
5 wwwSocialBizStartcom
Social Biz Quick Start Guide
For Network Marketing Entrepreneurs
Social Biz Quick Start Steps
bull Create a Social Biz profile at Google that helps people know you and find
you with a picture that is genuinely you
bull Create a Facebook ldquofanrdquo or ldquobusinessrdquo Page as your Social Biz launch pad
and get into social media orbit
bull Begin work on your Marketing Hub a Word Press blog web site which will
become the center of your Social Biz universe
bull Add Twitter ndash YouTube ndash LinkedIn ndash iTunes as additional satellites
(embassies or outposts) of your Social Biz - social media marketing universe
bull Add content and social networking on a schedule and make internet
marketing a part of your daily and weekly business process
6 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
1 Your Social Biz Profile
Your profile is your representative on the web an embassy with the purpose
of introducing yourself to people and making an initial connection It needs to
be personable and warm and a tiny slice of the story of what your business
offers prospective customers and business partners It needs to be written in
your ldquovoicerdquo genuinely you This is the beginning of building a relationship
with people who need to know like and trust you
Tasks
Sketch out your story the story of you and the events that shaped you and
headed you in the direction you are headed in your business right now Create
a long bio and a short bio that is short and focused on what you offer in the
niche you have chosen (Your WHAT plus your WHY) Choose a picture of you
that is flattering and looks genuinely like you to load up at each site where
you create a profile Create your first profile at Google (starts with signing up
for a Gmail account If you have a business name use it ndash
YourBusinessNamegmailcom ndash or start with your name
YourNamegmailcom)
2 Your Social Biz Facebook Page
Facebook has over 500 million members Itrsquos not only a great place to connect
with family and friends itrsquos a ldquodestinationrdquo networking site for people to
share information and engage with companies and brands Think of Facebook
as the temporary apartment you move to in the same neighborhood where
you are building a house (your WordPress blog) And when your houseblog
becomes the central hub for your marketing Facebook shifts to become an
ldquooutpostrdquo or ldquoembassyrdquo in your marketing world
Tasks
If you donrsquot have a Facebook account sign up and create a Facebook personal
profile (Use your own name) Add a Facebook Page for your business Use
your Facebook profile to connect with friends and practice interacting online
with your ldquowarm marketrdquo Add new contacts (Facebook friends) and learn
how to engage them in conversation
7 wwwSocialBizStartcom
Set up and fill out a Facebook page with an appropriate page name your logo
as the photo for the page and business information Sprinkle with your
business keywordssearch terms Add some content (posts to your Wall
video photos etc) Then promote your page and engage your customers and
fansfriends (people will ldquolikerdquo your page in current Facebook language)
Make your Facebook business page work together with your personal profile
to raise ldquobrand awarenessrdquo Brand Awareness= who you are your passions
and interests your values and strengths and how your strengths interests
and passions express themselves in your business
3 Your Social Biz Prospect List
Begin ldquolist buildingrdquo adding prospects from your target market to your Social
Biz prospect list To do this you need a way to engage their interest and an
offer that entices them to give you their name and email address Most
internet marketers have a Giveaway an information piece that gives your
prospect something they want in return for their contact information
Steps
Choose and set up an auto responder account for email marketing (AWeber
iContact MailChimp or another) Create a list in your account and then create
and opt-in box to place on a landing page (or pages)mdashon your blog in your
Facebook business page as a separate web page that you promote Create an
email series for your list that continues to send prospects to your marketing
hub your blog by linking to specific pages information and articlesposts at
your blog
4 Your Social Biz Marketing Hub
Set up a Word Press blog as your Social Biz marketing hub for your niche
market Choose WordPress because it allows you to create a ldquohybrid siterdquo
both web pages and blog pages and it is search engine friendly Choose a blog
theme with care since a well-designed web site is also an expression of your
business and your brand Focus on providing content that you know is wanted
8 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
and needed by your ideal client or customer
Tasks
Use keyword research to find your business keywords Register a website
domain name and decide where to host your site Install your WordPress blog
and choose a theme Make it easy for your visitors to connect with you and
share your content in social networking sites Create content starting with a
featured article and 7-10 quick posts Break your featured article into smaller
chunks for tweets at Twitter andor posts at Facebook Use them to send
people back to your blog
5 Your Company Website
Your company probably provides a template site that presents product and
company information and a shopping cart system so that people can purchase
products and memberships from the Web
Be clear about this Your company replicated web site is not the first place to
send prospects for your product or business opportunity because the site
seldom offers enough information about YOU Also be clear that a replicated
site will not draw peopletraffic through natural search eg they wonrsquot find
you using Google or Yahoo search
Steps
Customize and personalize your company website to the extent possible
Make sure to add a photo the same photo you use for your social networking
profiles Link out from your site to Facebook and your blog where visitors can
get more information about you and get on your list If you can add pages to
your company web site sprinkle with keywords in ldquohot spotsrdquo page title
headings in text names of images you add etc
6 Your Social Biz Satellites
Add additional ldquosatellitesrdquo to your social marketing network choosing social
networking sites where you find your target market and can engage in
conversation with them There are two particularly important kinds of
satellites (or embassies or outposts) you should connect to yoursquore the orbit
9 wwwSocialBizStartcom
around your marketing hub your blog 1) highly popular sites where you can
share content get into conversation with new people and invite them back to
your blog (LinkedIn Twitter YouTube iTunes) 2) niche sites where your ideal
customer or business partner hang out looking for specific kinds of
information and conversation (eg a Yahoo group with a shared interest in a
particular health problem
Steps
Decide which new networking satellites to add and what your goal is when
networking at each site Link your Social Biz marketing hub your blog and
your Social Biz satellite sites together to make it easy for visitors to find you
and share your information moving into your marketing hub and through
your marketing pipeline or funnel to become your customers and business
partners
7 Your Social Biz Process
Achieving success (eg income ) with Internet marketing is just like
achieving success in any other sort of business itrsquos what you do routinely day
in and day out every week without fail done with persistence and attention
to both relationships and detail in your marketing and finances that leads to
success
Steps
Create a schedule of keyword-rich content creation and Social Biz marketing
tasks that keeps you on time and on task for consistent and persistent
Prospect finding
Relationship building
Product and services development
Sales and marketing
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
4 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
Scoring
Total of ldquoYesrdquo responses _____
1-3 You donrsquot YET have a Social Biz foundation for using social media as a real
marketing tool to sell more products and grow a big team
4-8 You ARE attracting prospects and building a list Yoursquore selling some products
and building a team
9-10 Congratulations You are well on your way to Social Biz SUCCESS You are
gaining influence selling more products and building a big team
We invite you to check out Social Biz MLM Quick Start and Social Biz Start Up Kit and
take action on developing a powerful Social Biz to sell more products and build your
dream team
5 wwwSocialBizStartcom
Social Biz Quick Start Guide
For Network Marketing Entrepreneurs
Social Biz Quick Start Steps
bull Create a Social Biz profile at Google that helps people know you and find
you with a picture that is genuinely you
bull Create a Facebook ldquofanrdquo or ldquobusinessrdquo Page as your Social Biz launch pad
and get into social media orbit
bull Begin work on your Marketing Hub a Word Press blog web site which will
become the center of your Social Biz universe
bull Add Twitter ndash YouTube ndash LinkedIn ndash iTunes as additional satellites
(embassies or outposts) of your Social Biz - social media marketing universe
bull Add content and social networking on a schedule and make internet
marketing a part of your daily and weekly business process
6 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
1 Your Social Biz Profile
Your profile is your representative on the web an embassy with the purpose
of introducing yourself to people and making an initial connection It needs to
be personable and warm and a tiny slice of the story of what your business
offers prospective customers and business partners It needs to be written in
your ldquovoicerdquo genuinely you This is the beginning of building a relationship
with people who need to know like and trust you
Tasks
Sketch out your story the story of you and the events that shaped you and
headed you in the direction you are headed in your business right now Create
a long bio and a short bio that is short and focused on what you offer in the
niche you have chosen (Your WHAT plus your WHY) Choose a picture of you
that is flattering and looks genuinely like you to load up at each site where
you create a profile Create your first profile at Google (starts with signing up
for a Gmail account If you have a business name use it ndash
YourBusinessNamegmailcom ndash or start with your name
YourNamegmailcom)
2 Your Social Biz Facebook Page
Facebook has over 500 million members Itrsquos not only a great place to connect
with family and friends itrsquos a ldquodestinationrdquo networking site for people to
share information and engage with companies and brands Think of Facebook
as the temporary apartment you move to in the same neighborhood where
you are building a house (your WordPress blog) And when your houseblog
becomes the central hub for your marketing Facebook shifts to become an
ldquooutpostrdquo or ldquoembassyrdquo in your marketing world
Tasks
If you donrsquot have a Facebook account sign up and create a Facebook personal
profile (Use your own name) Add a Facebook Page for your business Use
your Facebook profile to connect with friends and practice interacting online
with your ldquowarm marketrdquo Add new contacts (Facebook friends) and learn
how to engage them in conversation
7 wwwSocialBizStartcom
Set up and fill out a Facebook page with an appropriate page name your logo
as the photo for the page and business information Sprinkle with your
business keywordssearch terms Add some content (posts to your Wall
video photos etc) Then promote your page and engage your customers and
fansfriends (people will ldquolikerdquo your page in current Facebook language)
Make your Facebook business page work together with your personal profile
to raise ldquobrand awarenessrdquo Brand Awareness= who you are your passions
and interests your values and strengths and how your strengths interests
and passions express themselves in your business
3 Your Social Biz Prospect List
Begin ldquolist buildingrdquo adding prospects from your target market to your Social
Biz prospect list To do this you need a way to engage their interest and an
offer that entices them to give you their name and email address Most
internet marketers have a Giveaway an information piece that gives your
prospect something they want in return for their contact information
Steps
Choose and set up an auto responder account for email marketing (AWeber
iContact MailChimp or another) Create a list in your account and then create
and opt-in box to place on a landing page (or pages)mdashon your blog in your
Facebook business page as a separate web page that you promote Create an
email series for your list that continues to send prospects to your marketing
hub your blog by linking to specific pages information and articlesposts at
your blog
4 Your Social Biz Marketing Hub
Set up a Word Press blog as your Social Biz marketing hub for your niche
market Choose WordPress because it allows you to create a ldquohybrid siterdquo
both web pages and blog pages and it is search engine friendly Choose a blog
theme with care since a well-designed web site is also an expression of your
business and your brand Focus on providing content that you know is wanted
8 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
and needed by your ideal client or customer
Tasks
Use keyword research to find your business keywords Register a website
domain name and decide where to host your site Install your WordPress blog
and choose a theme Make it easy for your visitors to connect with you and
share your content in social networking sites Create content starting with a
featured article and 7-10 quick posts Break your featured article into smaller
chunks for tweets at Twitter andor posts at Facebook Use them to send
people back to your blog
5 Your Company Website
Your company probably provides a template site that presents product and
company information and a shopping cart system so that people can purchase
products and memberships from the Web
Be clear about this Your company replicated web site is not the first place to
send prospects for your product or business opportunity because the site
seldom offers enough information about YOU Also be clear that a replicated
site will not draw peopletraffic through natural search eg they wonrsquot find
you using Google or Yahoo search
Steps
Customize and personalize your company website to the extent possible
Make sure to add a photo the same photo you use for your social networking
profiles Link out from your site to Facebook and your blog where visitors can
get more information about you and get on your list If you can add pages to
your company web site sprinkle with keywords in ldquohot spotsrdquo page title
headings in text names of images you add etc
6 Your Social Biz Satellites
Add additional ldquosatellitesrdquo to your social marketing network choosing social
networking sites where you find your target market and can engage in
conversation with them There are two particularly important kinds of
satellites (or embassies or outposts) you should connect to yoursquore the orbit
9 wwwSocialBizStartcom
around your marketing hub your blog 1) highly popular sites where you can
share content get into conversation with new people and invite them back to
your blog (LinkedIn Twitter YouTube iTunes) 2) niche sites where your ideal
customer or business partner hang out looking for specific kinds of
information and conversation (eg a Yahoo group with a shared interest in a
particular health problem
Steps
Decide which new networking satellites to add and what your goal is when
networking at each site Link your Social Biz marketing hub your blog and
your Social Biz satellite sites together to make it easy for visitors to find you
and share your information moving into your marketing hub and through
your marketing pipeline or funnel to become your customers and business
partners
7 Your Social Biz Process
Achieving success (eg income ) with Internet marketing is just like
achieving success in any other sort of business itrsquos what you do routinely day
in and day out every week without fail done with persistence and attention
to both relationships and detail in your marketing and finances that leads to
success
Steps
Create a schedule of keyword-rich content creation and Social Biz marketing
tasks that keeps you on time and on task for consistent and persistent
Prospect finding
Relationship building
Product and services development
Sales and marketing
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
5 wwwSocialBizStartcom
Social Biz Quick Start Guide
For Network Marketing Entrepreneurs
Social Biz Quick Start Steps
bull Create a Social Biz profile at Google that helps people know you and find
you with a picture that is genuinely you
bull Create a Facebook ldquofanrdquo or ldquobusinessrdquo Page as your Social Biz launch pad
and get into social media orbit
bull Begin work on your Marketing Hub a Word Press blog web site which will
become the center of your Social Biz universe
bull Add Twitter ndash YouTube ndash LinkedIn ndash iTunes as additional satellites
(embassies or outposts) of your Social Biz - social media marketing universe
bull Add content and social networking on a schedule and make internet
marketing a part of your daily and weekly business process
6 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
1 Your Social Biz Profile
Your profile is your representative on the web an embassy with the purpose
of introducing yourself to people and making an initial connection It needs to
be personable and warm and a tiny slice of the story of what your business
offers prospective customers and business partners It needs to be written in
your ldquovoicerdquo genuinely you This is the beginning of building a relationship
with people who need to know like and trust you
Tasks
Sketch out your story the story of you and the events that shaped you and
headed you in the direction you are headed in your business right now Create
a long bio and a short bio that is short and focused on what you offer in the
niche you have chosen (Your WHAT plus your WHY) Choose a picture of you
that is flattering and looks genuinely like you to load up at each site where
you create a profile Create your first profile at Google (starts with signing up
for a Gmail account If you have a business name use it ndash
YourBusinessNamegmailcom ndash or start with your name
YourNamegmailcom)
2 Your Social Biz Facebook Page
Facebook has over 500 million members Itrsquos not only a great place to connect
with family and friends itrsquos a ldquodestinationrdquo networking site for people to
share information and engage with companies and brands Think of Facebook
as the temporary apartment you move to in the same neighborhood where
you are building a house (your WordPress blog) And when your houseblog
becomes the central hub for your marketing Facebook shifts to become an
ldquooutpostrdquo or ldquoembassyrdquo in your marketing world
Tasks
If you donrsquot have a Facebook account sign up and create a Facebook personal
profile (Use your own name) Add a Facebook Page for your business Use
your Facebook profile to connect with friends and practice interacting online
with your ldquowarm marketrdquo Add new contacts (Facebook friends) and learn
how to engage them in conversation
7 wwwSocialBizStartcom
Set up and fill out a Facebook page with an appropriate page name your logo
as the photo for the page and business information Sprinkle with your
business keywordssearch terms Add some content (posts to your Wall
video photos etc) Then promote your page and engage your customers and
fansfriends (people will ldquolikerdquo your page in current Facebook language)
Make your Facebook business page work together with your personal profile
to raise ldquobrand awarenessrdquo Brand Awareness= who you are your passions
and interests your values and strengths and how your strengths interests
and passions express themselves in your business
3 Your Social Biz Prospect List
Begin ldquolist buildingrdquo adding prospects from your target market to your Social
Biz prospect list To do this you need a way to engage their interest and an
offer that entices them to give you their name and email address Most
internet marketers have a Giveaway an information piece that gives your
prospect something they want in return for their contact information
Steps
Choose and set up an auto responder account for email marketing (AWeber
iContact MailChimp or another) Create a list in your account and then create
and opt-in box to place on a landing page (or pages)mdashon your blog in your
Facebook business page as a separate web page that you promote Create an
email series for your list that continues to send prospects to your marketing
hub your blog by linking to specific pages information and articlesposts at
your blog
4 Your Social Biz Marketing Hub
Set up a Word Press blog as your Social Biz marketing hub for your niche
market Choose WordPress because it allows you to create a ldquohybrid siterdquo
both web pages and blog pages and it is search engine friendly Choose a blog
theme with care since a well-designed web site is also an expression of your
business and your brand Focus on providing content that you know is wanted
8 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
and needed by your ideal client or customer
Tasks
Use keyword research to find your business keywords Register a website
domain name and decide where to host your site Install your WordPress blog
and choose a theme Make it easy for your visitors to connect with you and
share your content in social networking sites Create content starting with a
featured article and 7-10 quick posts Break your featured article into smaller
chunks for tweets at Twitter andor posts at Facebook Use them to send
people back to your blog
5 Your Company Website
Your company probably provides a template site that presents product and
company information and a shopping cart system so that people can purchase
products and memberships from the Web
Be clear about this Your company replicated web site is not the first place to
send prospects for your product or business opportunity because the site
seldom offers enough information about YOU Also be clear that a replicated
site will not draw peopletraffic through natural search eg they wonrsquot find
you using Google or Yahoo search
Steps
Customize and personalize your company website to the extent possible
Make sure to add a photo the same photo you use for your social networking
profiles Link out from your site to Facebook and your blog where visitors can
get more information about you and get on your list If you can add pages to
your company web site sprinkle with keywords in ldquohot spotsrdquo page title
headings in text names of images you add etc
6 Your Social Biz Satellites
Add additional ldquosatellitesrdquo to your social marketing network choosing social
networking sites where you find your target market and can engage in
conversation with them There are two particularly important kinds of
satellites (or embassies or outposts) you should connect to yoursquore the orbit
9 wwwSocialBizStartcom
around your marketing hub your blog 1) highly popular sites where you can
share content get into conversation with new people and invite them back to
your blog (LinkedIn Twitter YouTube iTunes) 2) niche sites where your ideal
customer or business partner hang out looking for specific kinds of
information and conversation (eg a Yahoo group with a shared interest in a
particular health problem
Steps
Decide which new networking satellites to add and what your goal is when
networking at each site Link your Social Biz marketing hub your blog and
your Social Biz satellite sites together to make it easy for visitors to find you
and share your information moving into your marketing hub and through
your marketing pipeline or funnel to become your customers and business
partners
7 Your Social Biz Process
Achieving success (eg income ) with Internet marketing is just like
achieving success in any other sort of business itrsquos what you do routinely day
in and day out every week without fail done with persistence and attention
to both relationships and detail in your marketing and finances that leads to
success
Steps
Create a schedule of keyword-rich content creation and Social Biz marketing
tasks that keeps you on time and on task for consistent and persistent
Prospect finding
Relationship building
Product and services development
Sales and marketing
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
6 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
1 Your Social Biz Profile
Your profile is your representative on the web an embassy with the purpose
of introducing yourself to people and making an initial connection It needs to
be personable and warm and a tiny slice of the story of what your business
offers prospective customers and business partners It needs to be written in
your ldquovoicerdquo genuinely you This is the beginning of building a relationship
with people who need to know like and trust you
Tasks
Sketch out your story the story of you and the events that shaped you and
headed you in the direction you are headed in your business right now Create
a long bio and a short bio that is short and focused on what you offer in the
niche you have chosen (Your WHAT plus your WHY) Choose a picture of you
that is flattering and looks genuinely like you to load up at each site where
you create a profile Create your first profile at Google (starts with signing up
for a Gmail account If you have a business name use it ndash
YourBusinessNamegmailcom ndash or start with your name
YourNamegmailcom)
2 Your Social Biz Facebook Page
Facebook has over 500 million members Itrsquos not only a great place to connect
with family and friends itrsquos a ldquodestinationrdquo networking site for people to
share information and engage with companies and brands Think of Facebook
as the temporary apartment you move to in the same neighborhood where
you are building a house (your WordPress blog) And when your houseblog
becomes the central hub for your marketing Facebook shifts to become an
ldquooutpostrdquo or ldquoembassyrdquo in your marketing world
Tasks
If you donrsquot have a Facebook account sign up and create a Facebook personal
profile (Use your own name) Add a Facebook Page for your business Use
your Facebook profile to connect with friends and practice interacting online
with your ldquowarm marketrdquo Add new contacts (Facebook friends) and learn
how to engage them in conversation
7 wwwSocialBizStartcom
Set up and fill out a Facebook page with an appropriate page name your logo
as the photo for the page and business information Sprinkle with your
business keywordssearch terms Add some content (posts to your Wall
video photos etc) Then promote your page and engage your customers and
fansfriends (people will ldquolikerdquo your page in current Facebook language)
Make your Facebook business page work together with your personal profile
to raise ldquobrand awarenessrdquo Brand Awareness= who you are your passions
and interests your values and strengths and how your strengths interests
and passions express themselves in your business
3 Your Social Biz Prospect List
Begin ldquolist buildingrdquo adding prospects from your target market to your Social
Biz prospect list To do this you need a way to engage their interest and an
offer that entices them to give you their name and email address Most
internet marketers have a Giveaway an information piece that gives your
prospect something they want in return for their contact information
Steps
Choose and set up an auto responder account for email marketing (AWeber
iContact MailChimp or another) Create a list in your account and then create
and opt-in box to place on a landing page (or pages)mdashon your blog in your
Facebook business page as a separate web page that you promote Create an
email series for your list that continues to send prospects to your marketing
hub your blog by linking to specific pages information and articlesposts at
your blog
4 Your Social Biz Marketing Hub
Set up a Word Press blog as your Social Biz marketing hub for your niche
market Choose WordPress because it allows you to create a ldquohybrid siterdquo
both web pages and blog pages and it is search engine friendly Choose a blog
theme with care since a well-designed web site is also an expression of your
business and your brand Focus on providing content that you know is wanted
8 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
and needed by your ideal client or customer
Tasks
Use keyword research to find your business keywords Register a website
domain name and decide where to host your site Install your WordPress blog
and choose a theme Make it easy for your visitors to connect with you and
share your content in social networking sites Create content starting with a
featured article and 7-10 quick posts Break your featured article into smaller
chunks for tweets at Twitter andor posts at Facebook Use them to send
people back to your blog
5 Your Company Website
Your company probably provides a template site that presents product and
company information and a shopping cart system so that people can purchase
products and memberships from the Web
Be clear about this Your company replicated web site is not the first place to
send prospects for your product or business opportunity because the site
seldom offers enough information about YOU Also be clear that a replicated
site will not draw peopletraffic through natural search eg they wonrsquot find
you using Google or Yahoo search
Steps
Customize and personalize your company website to the extent possible
Make sure to add a photo the same photo you use for your social networking
profiles Link out from your site to Facebook and your blog where visitors can
get more information about you and get on your list If you can add pages to
your company web site sprinkle with keywords in ldquohot spotsrdquo page title
headings in text names of images you add etc
6 Your Social Biz Satellites
Add additional ldquosatellitesrdquo to your social marketing network choosing social
networking sites where you find your target market and can engage in
conversation with them There are two particularly important kinds of
satellites (or embassies or outposts) you should connect to yoursquore the orbit
9 wwwSocialBizStartcom
around your marketing hub your blog 1) highly popular sites where you can
share content get into conversation with new people and invite them back to
your blog (LinkedIn Twitter YouTube iTunes) 2) niche sites where your ideal
customer or business partner hang out looking for specific kinds of
information and conversation (eg a Yahoo group with a shared interest in a
particular health problem
Steps
Decide which new networking satellites to add and what your goal is when
networking at each site Link your Social Biz marketing hub your blog and
your Social Biz satellite sites together to make it easy for visitors to find you
and share your information moving into your marketing hub and through
your marketing pipeline or funnel to become your customers and business
partners
7 Your Social Biz Process
Achieving success (eg income ) with Internet marketing is just like
achieving success in any other sort of business itrsquos what you do routinely day
in and day out every week without fail done with persistence and attention
to both relationships and detail in your marketing and finances that leads to
success
Steps
Create a schedule of keyword-rich content creation and Social Biz marketing
tasks that keeps you on time and on task for consistent and persistent
Prospect finding
Relationship building
Product and services development
Sales and marketing
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
7 wwwSocialBizStartcom
Set up and fill out a Facebook page with an appropriate page name your logo
as the photo for the page and business information Sprinkle with your
business keywordssearch terms Add some content (posts to your Wall
video photos etc) Then promote your page and engage your customers and
fansfriends (people will ldquolikerdquo your page in current Facebook language)
Make your Facebook business page work together with your personal profile
to raise ldquobrand awarenessrdquo Brand Awareness= who you are your passions
and interests your values and strengths and how your strengths interests
and passions express themselves in your business
3 Your Social Biz Prospect List
Begin ldquolist buildingrdquo adding prospects from your target market to your Social
Biz prospect list To do this you need a way to engage their interest and an
offer that entices them to give you their name and email address Most
internet marketers have a Giveaway an information piece that gives your
prospect something they want in return for their contact information
Steps
Choose and set up an auto responder account for email marketing (AWeber
iContact MailChimp or another) Create a list in your account and then create
and opt-in box to place on a landing page (or pages)mdashon your blog in your
Facebook business page as a separate web page that you promote Create an
email series for your list that continues to send prospects to your marketing
hub your blog by linking to specific pages information and articlesposts at
your blog
4 Your Social Biz Marketing Hub
Set up a Word Press blog as your Social Biz marketing hub for your niche
market Choose WordPress because it allows you to create a ldquohybrid siterdquo
both web pages and blog pages and it is search engine friendly Choose a blog
theme with care since a well-designed web site is also an expression of your
business and your brand Focus on providing content that you know is wanted
8 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
and needed by your ideal client or customer
Tasks
Use keyword research to find your business keywords Register a website
domain name and decide where to host your site Install your WordPress blog
and choose a theme Make it easy for your visitors to connect with you and
share your content in social networking sites Create content starting with a
featured article and 7-10 quick posts Break your featured article into smaller
chunks for tweets at Twitter andor posts at Facebook Use them to send
people back to your blog
5 Your Company Website
Your company probably provides a template site that presents product and
company information and a shopping cart system so that people can purchase
products and memberships from the Web
Be clear about this Your company replicated web site is not the first place to
send prospects for your product or business opportunity because the site
seldom offers enough information about YOU Also be clear that a replicated
site will not draw peopletraffic through natural search eg they wonrsquot find
you using Google or Yahoo search
Steps
Customize and personalize your company website to the extent possible
Make sure to add a photo the same photo you use for your social networking
profiles Link out from your site to Facebook and your blog where visitors can
get more information about you and get on your list If you can add pages to
your company web site sprinkle with keywords in ldquohot spotsrdquo page title
headings in text names of images you add etc
6 Your Social Biz Satellites
Add additional ldquosatellitesrdquo to your social marketing network choosing social
networking sites where you find your target market and can engage in
conversation with them There are two particularly important kinds of
satellites (or embassies or outposts) you should connect to yoursquore the orbit
9 wwwSocialBizStartcom
around your marketing hub your blog 1) highly popular sites where you can
share content get into conversation with new people and invite them back to
your blog (LinkedIn Twitter YouTube iTunes) 2) niche sites where your ideal
customer or business partner hang out looking for specific kinds of
information and conversation (eg a Yahoo group with a shared interest in a
particular health problem
Steps
Decide which new networking satellites to add and what your goal is when
networking at each site Link your Social Biz marketing hub your blog and
your Social Biz satellite sites together to make it easy for visitors to find you
and share your information moving into your marketing hub and through
your marketing pipeline or funnel to become your customers and business
partners
7 Your Social Biz Process
Achieving success (eg income ) with Internet marketing is just like
achieving success in any other sort of business itrsquos what you do routinely day
in and day out every week without fail done with persistence and attention
to both relationships and detail in your marketing and finances that leads to
success
Steps
Create a schedule of keyword-rich content creation and Social Biz marketing
tasks that keeps you on time and on task for consistent and persistent
Prospect finding
Relationship building
Product and services development
Sales and marketing
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
8 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
and needed by your ideal client or customer
Tasks
Use keyword research to find your business keywords Register a website
domain name and decide where to host your site Install your WordPress blog
and choose a theme Make it easy for your visitors to connect with you and
share your content in social networking sites Create content starting with a
featured article and 7-10 quick posts Break your featured article into smaller
chunks for tweets at Twitter andor posts at Facebook Use them to send
people back to your blog
5 Your Company Website
Your company probably provides a template site that presents product and
company information and a shopping cart system so that people can purchase
products and memberships from the Web
Be clear about this Your company replicated web site is not the first place to
send prospects for your product or business opportunity because the site
seldom offers enough information about YOU Also be clear that a replicated
site will not draw peopletraffic through natural search eg they wonrsquot find
you using Google or Yahoo search
Steps
Customize and personalize your company website to the extent possible
Make sure to add a photo the same photo you use for your social networking
profiles Link out from your site to Facebook and your blog where visitors can
get more information about you and get on your list If you can add pages to
your company web site sprinkle with keywords in ldquohot spotsrdquo page title
headings in text names of images you add etc
6 Your Social Biz Satellites
Add additional ldquosatellitesrdquo to your social marketing network choosing social
networking sites where you find your target market and can engage in
conversation with them There are two particularly important kinds of
satellites (or embassies or outposts) you should connect to yoursquore the orbit
9 wwwSocialBizStartcom
around your marketing hub your blog 1) highly popular sites where you can
share content get into conversation with new people and invite them back to
your blog (LinkedIn Twitter YouTube iTunes) 2) niche sites where your ideal
customer or business partner hang out looking for specific kinds of
information and conversation (eg a Yahoo group with a shared interest in a
particular health problem
Steps
Decide which new networking satellites to add and what your goal is when
networking at each site Link your Social Biz marketing hub your blog and
your Social Biz satellite sites together to make it easy for visitors to find you
and share your information moving into your marketing hub and through
your marketing pipeline or funnel to become your customers and business
partners
7 Your Social Biz Process
Achieving success (eg income ) with Internet marketing is just like
achieving success in any other sort of business itrsquos what you do routinely day
in and day out every week without fail done with persistence and attention
to both relationships and detail in your marketing and finances that leads to
success
Steps
Create a schedule of keyword-rich content creation and Social Biz marketing
tasks that keeps you on time and on task for consistent and persistent
Prospect finding
Relationship building
Product and services development
Sales and marketing
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
9 wwwSocialBizStartcom
around your marketing hub your blog 1) highly popular sites where you can
share content get into conversation with new people and invite them back to
your blog (LinkedIn Twitter YouTube iTunes) 2) niche sites where your ideal
customer or business partner hang out looking for specific kinds of
information and conversation (eg a Yahoo group with a shared interest in a
particular health problem
Steps
Decide which new networking satellites to add and what your goal is when
networking at each site Link your Social Biz marketing hub your blog and
your Social Biz satellite sites together to make it easy for visitors to find you
and share your information moving into your marketing hub and through
your marketing pipeline or funnel to become your customers and business
partners
7 Your Social Biz Process
Achieving success (eg income ) with Internet marketing is just like
achieving success in any other sort of business itrsquos what you do routinely day
in and day out every week without fail done with persistence and attention
to both relationships and detail in your marketing and finances that leads to
success
Steps
Create a schedule of keyword-rich content creation and Social Biz marketing
tasks that keeps you on time and on task for consistent and persistent
Prospect finding
Relationship building
Product and services development
Sales and marketing
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
10 copy2010-2011 Kate L Williams amp Daryl Lozupone Social Biz Start All rights reserved
8 Your Social Biz Plan
Directions Make a plan and work your plan
Social Biz Quick
Start Steps
Tasks Scheduled for
completion
(daydate)
Google Profile
Facebook Page
Prospect List
Marketing Hub
Company
Website
Satellites
Content amp
Product Creation
Social Media
Marketing
Schedule
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
11 wwwSocialBizStartcom
We hope you enjoyed this MLM Quick Start Guide and find it helpful as you build
your Social Biz online
Feel free to share this document and if you havenrsquot already stop by our web site
httpwwwSocialBizStartcom
Pick up more tips and products to help you get off to a quick and successful start
with your Social Biz Sign up for our email newsletter or RSS feed so you are alerted
when therersquos something new you might like to read and share with others in your
network
Achieve Success And joy in your work
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
wwwSocialBizStartcom
Social Biz Start ndash Social Biz Local Biz Social Media Marketing Strategies for Small Business Growth
httpwwwSocialBizLocalBizcom
Skype katewilliams-achieve
Connect with Kate
FacebookhellipTwitterhellipLinkedIn
Kate Williams is a small business coach specializing in
helping small business owners and solo
entrepreneurs grow their business using social media
and internet marketing strategies
Daryl Lozupone is a WordPress Expert and
technical consultant His company Renegade
Tech Consulting helps internet marketers realize
the true potential of their business by eliminating
technical challenges through WordPress training
hosting and consulting
Renegade Tech Consulting ndash WordPress
training hosting and consulting
httpwwwRenegadeTechConsultingcom
Skype daryllozupone
Connect with Daryl
FacebookhellipTwitterhellipLinkedIn
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
13 wwwSocialBizStartcom
Tools We Use
Social Media Profile at Google
Free email and contact database and so
much more wersquoll help you with (like local
search listings and tracking your web page
visitors)
Social Marketing at Facebook
Free social networking and social media
marketing tool
Domain Registration at GoDaddy
Itrsquos best to do your domain registrations
where yoursquoll get a break in price with
multiple domain registrations or
registration across time (eg 2 years at a
time)
Web Site Hosting with RTC
Of course we use Darylrsquos services Very
reasonable cost for outstanding customer
service (from a WordPress expert)
List Building at MailChimp
Email marketing program free for first
2000 () on your list
Web Site Marketing Hub - WordPress
Best web site (and content management)
system Search engine and user-friendly
Open Source Install and configure it all
yourself or have Daryl install WordPress
and plugins and configure for you
Social Media Automation - HootSuite
This tool isnrsquot free but costs less than 6
bucks a month Yoursquoll need it once you are
posting to multiple social media accounts
and when you want to schedule posts and
tweets
