TENDINTE IN SOCIAL MEDIA

SOCIAL MEDIA SNOW CAMP 2015

CRISTIAN MANAFU Consultant @ The Connector Agency Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store, US Embassy, McDonald’s…

IN PROGRAM •  Blogging •  Social Networks •  Mobile Apps •  Dark Social •  Video

BLOGGING

58% dintre utilizatorii de Internet romani, cu

varsta de peste 16 ani, citesc bloguri •

CUM ALEGEM BLOGGERII •  Reputation •  Relevancy •  Real (Authenticity) •  Reach (Platforms) •  Response (Engagement) •  Reliability (Ethic, Quality) •  Rate

7R

Recomandare 2016?

PURTATORI DE CUVANT

SOCIAL NETWORKS

RETELELE ANULUI 2016

RETELELE ANULUI 2016

1,5 milioane Decembrie 2014

s

1,8 milioane Noiembrie 2015

180 mii Decembrie 2014

s

360 mii Noiembrie 2015

•  Reclama la indemana tuturor

•  Avantajul primului venit

•  Instant messaging •  Blogging •  Activitate in newsfeed

Recomandare 2016?

INSTAGRAM VIDEO

MOBILE APPLICATIONS

6,5 milioane acceseaza Facebook de pe

terminale mobile•

24 aplicatii instalate de utilizatorii de

smartphones (urban mare) •

7 aplicatii accesate zilnic de utilizatorii

de smartphones (urban mare) •

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APLICATII UTILITARE

DARK SOCIAL

“Dark Social takes place when people copy-and-paste content or links from a website into a private message and selectively share it with their connections”

DARK SOCIAL GLOBAL

23% din continutul de pe Internet

se distribuie pe Facebook•

2015 ANUL MESAGERIEI

TOATA LUMEA O FACE! •  WhatsApp •  Facebook Messenger •  LinkedIn •  Instagram •  Twitter •  Google Plus

Recomandare 2016?

CAMPANII MESSAGING

VIDEO

DE CE VIDEO? •  Video marketing (lead-uri, conversii) •  Video advertising (YouTube,

Facebook, Instagram) •  Live streaming (Periscope, YouTube,

Facebook) •  Video blogging >

TOP VIRALE ROMANIA 2015 1. Da-te-n sarbatoarea mea - Noaptea Tarziu 2. RObotzi.S04.Ep19.Truc - CreativeMonkeyzArmy 3. Call Baby! - Magicianul Robert Tudor 4. Da mama, sunt beata! / Analfabetii de pe internet - ZMENTA Mihai 5. Barbie de Romania se straduieşte sa cante „Barbie Girl” şi lesina pe scena! – The X Factor Romania 6. Vacanta Mare – Nora pentru Leana, 2 ore de umor 100% romanesc - VacantaMareRo 7. Mircea saracu – Doza de Has / Mikey Hash 8. AWESOME GTA 5 STUNTS & FAILS (Funny Moments Compilation) – redkeymon 9. PixWords 1-40 levels romana (Romanian) part 1 – Blu Cata 10. Adevar si provocare #20 – Tequila / Bianca Adam

Recomandare 2016?

VIDEO PR

URMATORUL TREND?

SOCIAL MEDIA @ WORK

MULTUMESC! www.theconnector.ro