Social and Cultural Impacts of Broadband and Social Networking

8/8/2019 Social and Cultural Impacts of Broadband and Social Networking

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Social and Cultural Impacts of

Broadband and Social Networking

john anthony hartman


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Facebook

500 million user and growing


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Social Media Guidelinesestablish the rules; protect

your staff, clients, brand


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Good Example - Intel & Harvard

Intel - http://www.intel.com/sites/

sitewide/en_US/social-media.htm

The Good, the Bad, but not the Ugly.

If the content is positive or negative and

in context to the conversation, then we

approve the content, regardless of

whether it's favorable or unfavorable to

Intel. However if the content is ugly,

offensive, denigrating and completely

out of context, then we reject the

content.

http://blogs.law.harvard.edu/terms-of-use/
http://blogs.law.harvard.edu/terms-of-use/http://blogs.law.harvard.edu/terms-of-use/http://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.intel.com/sites/sitewide/en_US/social-media.htm


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Guides Concerning the Use of Endorsementsand Testimonials in Advertising

ACTION: Notice of adoption of revised Guides.

EFFECTIVE DATE: December 1, 2009.

SUMMARY: The Federal Trade Commission(FTC or Commission) is adopting revised

Guides Concerning the Use of Endorsementsand Testimonials in Advertising (the Guides).The revised Guides include additional changesnot incorporated in the proposed revisions

published for public comment in November2008. See 73 FR 72374 (Nov. 28, 2008).

www.ftc.gov/os/

2009/10/091005endorsementguidesfnnotice.pdf

Federal Trade

Commission
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdfhttp://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdfhttp://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdfhttp://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf


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Face Value on

Facebook

measuring the real value of

friendship


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The Graying of America weve been social a long time


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Did you see what my Grandson posted on Facebook

While social media use has grown dramatically

across all age groups, older users have been

especially enthusiastic over the past year about

embracing new networking tools. Social networking

use among internet users ages 50 and older nearly

doubledfrom 22% in April 2009 to 42% in May

2010.

Between April 2009 and May 2010, social

networking use among internet users ages 50-64

grew by 88%--from 25% to 47%.

During the same period, use among those ages 65

and older grew 100%--from 13% to 26%.

By comparison, social networking use among users

ages 18-29 grew by 13%from 76% to 86%.

Social media use is somewhat more prevalent

among older users who have high-speed

connections at home. Among broadband users

ages 50-64, 52% now use social networking

sites and 24% do so on a typical day. Among

adults age 65 and older who have broadband at

home, 28% now use social networking sites

and 15% do so on a typical day.


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New Media in a

Convergence Culture

remixing our world


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The Number 2 Search Engine

1+ billion views a day

20 hours of video uploaded every minute, that's the

equivalent of over 130,000 full-length Hollywood movie

releases every week

The equivalent of 130,000+ full-length movies in theaters

each week

More video is uploaded to YT in 60 days than all 3 majorUS networks created in 60 years

More page views every day than the primetime audience

of all three networks combined


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Navigating Media Beyond Linear Experiences -

N.I.M.B.L.E.

The traditional linear video consumption patterns are

starting to change. We are already seeing the Internet

changing the way that media is being watched. Short

format and user generated content is growing in

views into the realm of tradition TV. The numbers that

a successful viral video garner are in the millions andthe Neilsons metrics dont quite translate to this new

model. These initial changes are starting to push the

habits, especially among the younger demographic,

into new patterns that make the next phase of

evolution a more palatable experience. This new

consumption pattern moves beyond the traditionallinear viewing experience and into a non-linear

viewing experience. Think of video consumption more

like the way we consume blogs or other multi-

threaded mediums like forums.


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Privacy or lack thereof


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Living Life ONLINE

The reasonable expectation of

privacy has radically changed


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Lifecasting

Lifecasting is a continual

broadcast of events in a

person's life through digital

media. Typically, lifecasting is

transmitted through the

medium of the Internet and

can involve wearabletechnology.Lifecasting

reverses the concept of

surveillance, giving rise to

sousveillance through

portability, personal

experience capture, dailyroutines and interactive

communication with viewers.

- Wikipedia


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Social and Cultural Impacts of Broadband and Social Networking