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Social and Community Aspects of IG-DE Dr Diane Costello, Curtin University Perth Western Australia. August 31, 2010 – Customs House, Brisbane, Queensland. Project 5 - Objectives & Background. Social & Community Aspects. Barriers,opportunities, issues.. - PowerPoint PPT Presentation
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Social and Community Aspects of IG-DE
Dr Diane Costello, Curtin UniversityPerth Western Australia
August 31, 2010 – Customs House, Brisbane, Queensland
Project 5 - Objectives & Background
Social & Community Aspects.Barriers,opportunities, issues..Psych, socio-eco,political- energy policy.Methodology: Data Sources
Regional Power Working Group – Community Engagement – IG-DE transition – edge of grid.Stakeholder Interviews Online SMEs Energy Survey – Two Communities.
Analytical Framework
Thematic & Cultures Theory.Energy Consumers:(1) Hierarchists; (2) Egalitarians; (3) IndividualistsDiscourse: energy attitudes & behaviours. Not Stereotype – multiplicity worldviews - flexible IG-DE policy.Hierarchists: “little sense of individual responsibility”.
•“climate change & development of RE are government responsibilities”.
Energy Cultures - Discourse
•“Australian businesses will be disadvantaged if overseas economies do not regulate carbon emissions”.•“financial incentives are vital to take up energy efficiency and solar power generation”.
•Egalitarians – “personal responsibility”. •“actions on climate change is a moral choice to protect the planet”!
•“we must change our behaviour to protect future generations”
•“we must act now to reduce our carbon emissions”.
Energy Cultures - Discourse
Individualists – absence -personal responsibility -delegate responsibility.
•“there is no point subscribing to green energy -you don’t know if it is RE or coal fired“.
• “it is not practical to pursue energy efficient operations if other businesses don’t do the same”. •“the big polluters (Corporations/industry) should be mainly responsible for protecting the environment”. • “government is responsible for delivering a secure and reliable energy supply”.
Community Engagement - Main Findings
INVOLVING stakeholders - halt plans - upgrade powerlines.
Funds Diverted!INTERACTION – state; Utility & local government. DSM initiatives (CFL; fuel switching; smart meter trials, educational forums, EE appliance replacements, load control trials, etc).FACILITATION: community-owned wind farm - technical, regulatory,economic assistance.
Decentralized Governance
ENABLED Transition - Awareness!Energy Efficiency & Reduction GHG!!
Salience & Acceptance – Egalitarians.Hierarchists – Opposed –Unrepresentative.
energy decisions–threaten economy.Barrier - economic growth/development.social, economic & environmental sustainability – energy options.
Local Governance Structure
Individualists: delegated - community responsibility
RE technologies - reliable or affordable. Inequality - afford - cheap electricity.
Successful: inclusive representation - Environmental, Social & Economic - IG-DE.
Concerns - devolution of responsibility, energy security, affordability, barriers economic development.
Decentralisation – mechanisms: transparency, consultation/feedback; accountability.
Online SMEs Survey – Key Findings242 SMEs – C-Change, Environment, Knowledge. Environmental Orientation: Support-Awareness
Environment ‘PAR’ Economic Sustainability
Economy; Environment & Energy PolicyAttachment to Place & Low profits.Policy Actions: Regulatory & Market Reforms – integration.Hierarchists/Egalitarians – CPRS, RE subsidies & green investment.
Cultural Change - consumer consumption & alternative green industry.
Individualists– Distrustful - Taxes.Opposed CPRS – [RETS; CC&S].
Green Awareness & Behavioural ActionsResponsibility (Climate Change) – Actions!!.
Attribution Responsibility – Climate Change
HINDER: Leased – Mobile – Energy Use.
Motivation: Altruistic; Economic - green image.
Barriers: Affordability & Low Priority.
Pragmatic Attitude: CC Adaptation.
Morally Responsible – Powerless!
INSTITUTIONAL CO-ORDINATION.
Hiearchists & Individualists – leadership –green behaviours.
Egalitarians: Individual Responsibility & Civic Action – Influence.
Community Acceptance of IG-DE
•Institutional Coordination – on-site generation.
Energy Sources – Desired for Future
•RE Sources! - Nuclear – Stigma – safety (waste, health, terrorism).
Support - Policy & Technological Solutions
•Understanding - Support - least detrimental!
Economic & Informational Barriers - IG-DE
•Self Reliant - affordable/informed choices.•Entrepreneur– Roof Space – PVC/micro-wind turbine.
INCENTIVES - Facilitate IG-DE
Worldviews & Willingness to Adopt IG-DE
•Incentives - Adopt!!•Punish?•Reduction – Energy Usage.•Affordability – EE Strategies.•RE Incentives – inequality – Denied Access.•Challenge – Policies.
Trust in Government – Energy Sustainability
Political – Frustration & Confusion – Policy.RE – 3 New 2 Refurbished- Coal plants.Debate – Certainty - Vacuum Policy!!
Awareness & Information Source - Energy
Information Source & Trust
Place-bound - social networks – sourcing information.Internet?
Information & Educational Campaigns.
Information, Education & Social Identity
Trust: Source - Communicated – “Social Identity”. Hierarchists: simple practical solutions.Motivation: economic incentives & energy savings.
not responsive - gravity posed to humans! stigma –environmentalist - neutral language.
Environmental organizations (64%) - ACCESS.Shire; CIC, Tourism – trust - not threatened. Individualists - sceptical -Environmentalist appeals!
Technocentric & Economic incentives – EE & green marketing.Local media – govt/industry networks.
Communicating Energy Information
Egalitarians - Science – media!Environmental, scholarly & internet.
Eco-centric & techno-centric – catastrophe!LINKS: – Practice – sustainability
Leaders - Campaigns EE – Change!COMMUNICATE - Diverse Audiences.
Conclusion – RecommendationsCERTAINTY - climate change, sustainable energy & economic stability. Leadership - Institutional Coordination! Cultural Orientations!!
Conclusion & Recommendations
Facilitation: Community Engagement!(a) institutional trust & (b) salience IG-DE.Awareness & Personal Responsibility!
Altruistic moral norms. Limitations – Sustainability Framework! Information – AWARE – access – incentives!Environmental – campaigns - diverse ID groups. Incentives: economic/tech - Accessible!Time & Resource – on-site consultations.Civil Society– advocacy– Remove Barriers IG-DE!
Thank you
• For more information on the iGrid Research program:
• The website address is www.igrid.net.au
• This forms part of our overall communications strategy. The website is
a vehicle for dissemination cluster research findings and to facilitate the
engagement with key industry stakeholders.