We provide analytics for soccer teams

Soccermetrics Research January 2013 Proprietary and Confidential

Tuesday, January 22, 13

OVERVIEWThe world’s largest sport has a Big Data problem:

Data volume is increasing

Higher detail and complexity

More data sources

Soccermetrics makes this data meaningful and valuable. Fast.

Data management and analysis methods are needed to enable better decision making.

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Tuesday, January 22, 13

MARKET

Agents Teams Leagues BettingGaming FansMedia

The soccer industry has many distinct segments, each with a different use of soccer data.

Fantasy

Teams will be our primary focus at launch because of their market size, competitive need, and our understanding and ability within this market.

ContinentalDomesticLocal High Revenue

Multiple Data SourcesDedicated Analytics Staff

Medium RevenueSingle Data SourceMinimal Analytics

Low RevenueMinimal DataNo Analytics

5,500 Teams209 Countries

$30 Billion

Revenue Impacting Decisions

Player Transfers

Team Performance

Large Global Market

Player Development

Teams fall into three distinct categories:

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DATA USAGEData Sources Analytics Decisioning

We have minimal analytics capability

We need the analytics customized

for our team

Teams are investing in the collection of data sources to improve decisioning.

Internal

TechnologyIntelligence

Data Management

After conversations with hundreds of teams, there were several common pain points experience by teams in all three segments:

Current data is not good enough

Data sources are difficult to integrate

Presenting actionable analytics is

challenging

We spend too much time managing

the data

Soccermetrics will provide the solution that enables teams to manage and analyze their data to make better decisions.

ManagerFront Office

Academy

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SOLUTIONData Sources Decisioning

ManagerFront Office

Academy

Soccermetrics allows provides the solution to make data meaningful and valuable.

Internal

Data Management

Analytics Engine

Information Delivery

Input IntegrationDatabase Schemas

CustomAPI

Modular Expansion

Report Creation

Custom Presentation

Automatic Delivery

Soccermetrics Online Solution

Soccermetrics Research January 2013 Proprietary and Confidential

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BENEFITSTo become the leading analytics solution in the soccer industry, Soccermetrics

will be open, customizable, and expandable.

Open-sourced data schema and

API

Expandable with external data sources and analysis modules

Customizable analytics and

information delivery

We intend to develop and empower a community that uses our solution to advance the analysis of the game.

Analysts 3rd Party Data Providers

Ourselves

Academics 3rd Party Analysis Providers

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REVENUEOur revenue model will be as flexible as our technology with

the intent of achieving widespread use of our solution.

Free

Ad-hoc

Subscription

3rd-Party

Basic data management, high-level standard analytics,

and access to 3rd-party marketplace

More detailed analysis and reports can be purchased

individually or in bulk

Customized API access, analysis engine, and information delivery

Revenue sharing from sales of 3rd-party data sources and

analysis modules

Soccermetrics Research January 2013 Proprietary and Confidential

Tuesday, January 22, 13

TEAM

Howard Hamilton, PhD• Leading pioneer in soccer analytics• Experienced scientific and web software developer

Matthew Stigall• Global technology sales experience• Former video analyst for NCAA teams and the NFL

Advisory Board

FoundingTeam

John Stasko, PhD David Hedlund, PhD Kirk Goldsberry, PhD

Data Visualization Sports Performance Analysis

Spatial Analysis

Our company combines a balanced, passionate founding team with an experienced, industry-focused advisory board.

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FUNDING

Round Timeframe Amount Use of funds

Convertible Round Q1 2013 $100k

Develop Initial SolutionTrial Customer Acquisition

IP Protection

Seed Funding Q3 2013 $400kComplete Product Development

Global Product LaunchSales & Marketing

Now• Data Upload & Integration• Schema Completion

• Match Result• Global Player

• Match Result Dashboard

• API Completion• Initial Analysis Modules

• Early Access Customers• Match Event Database

• Executive Dashboard

• Global Launch• Customizable Analysis Modules

• Team Customization• 3rd Party Analytics Access

• Customizable Delivery

3 Months 6 Months

Convertible Round

Seed Funding

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Tuesday, January 22, 13