Snob MediaKit Ru 5

Москва:

Лондон:

Нью�Йорк:

[email protected] www.snob.ru

Snob MagazineM E D I A K I T

Moscow:

London:

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SNOB Project– not just a magazine

Snob Magazine is one part of a multimedia project by the same name, which addresses an international community of successful professionals. Snob, an international project, is an informational and discussion-focused community space for people who live in different country, speak different languages, but think in Russian.

Snob project participants are either invited by the editorial staff or through their own initiative (there are a few paid options for participation)

Among project participants invited by the editorial staff and who actively participate in the life of the community:

Vladimir SorokinPetr AvenLyudmila PetrushevskayaBoris StrugatskyIosiph BakshteinAndrey BartenevDmitry Khvorostovsky

And other intellectual leaders of today’s

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SNOB PROJECT – A unified media space

Components of the Snob project…• website• magazine• Premium program• The Snob Club… are all harmoniously and strongly integrated with one another.

Almost any event that arises out of the project is supported by all branches of the project.

For example:• an article in the magazine triggers a discussion on the website;• the thoughts and questions provoked by that discussion become the foundation for lecture in the Premium Program; • the lecture itself may happen in the space provided by The Snob Club and a video recording of it may then be uploaded to the site or broadcast live.

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SNOB MAGAZINE SNOB.RU WEBSITE THE PREMIUM PROGRAM

SNOB PROJECT components:

Reports, interviews, essays, publication of the newest literature (fiction and non fiction, solely exclusive publications or excerpts of

other unique content that appears in Snob Magazine is aimed at the sophisticated, educated, intelligent reader.Aside from this, the magazine utilizes innovative publication formats. For example, a journalistic reports with the comments of the article's protagonist in the margins, or «open interviews,» which allow all project participants to ask questions to ask the interviewee question via the Snob website.

A unique discussion and information driven virtual space, fully embodying the Web 3.0 concept, the editorial staff of Snob.ru publish 15 exclusive articles per day, while at the same time heavily focusing on fostering discussions among club members about these articles. In this way, Snob.ru presents a unique social network, where themes and articles presented by the Snob team trigger and welcome conversation. Besides a discussion of the published articles, Snob project participants may maintain a personal blog on Snob.ru, create

invitations to their personal events and

participants' events.

Premium Program members (both invitees of

access to closed lectures, advanced screenings, previews of major exhibitions, special film screenings, dress rehearsals, and other events, generally available only to Snob project participants; access to the private The Snob Club at the «Krasny Oktyabr» space; discounts, bonuses, and special deals at the best restaurants, shops, and clubs in Moscow.

The goal of the Snob Project

To bring together the maximum possible

in an active, enlightened community, which can influence the world it is a part of.

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TYPES OF CONTENT: JOURNALISTIC METHODS: THE MAGAZINE'S CONTRIBUTORS:

SNOB MAGAZINE – new journalism

Snob works on developing and supporting the

thoughtful reader who is equally interested in the informational as well as the analytic side of any raised question or subject. Among the consistently utilized formats are reports, interviews, essays, publication of the newest literature (fiction and non fiction, solely

released books), and photo essays. Aside from this, the magazine utilizes innovative publication formats. For example, a journalistic report with comments from the article's protagonist in the margins, or «open interviews,» which allow all project participants to ask questions to ask the interviewee questions via the Snob website.

Snob always posititions itself in the role of friendly journalism, but at the same time, aims to shed the light on every subject with maximum objectivity. To gather facts and information for each article, Snob journalists use solely by way of reporting («by way of actually being on scene») («методом персонального присутствия»). At the same time, the editorial team pays a lot of attention to the literary value of the article and to the potential enjoyment that a reader may feel from reading it. This is way Snob welcomes renowned essayists, journalists, writers, and editors.

Snob focuses not only on the quality of the articles but also on having a diverse range of styles and genres. This is why, among the Snob's writers are Tatyana Tolstaya, Alexander Garros, Vladimir Sorokin, Maxim Kotin, Dmitry Bykov, Masha Gessen, Michael Idov, Vladimir Paperny, and many others.

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ILLUSTRATIONS AND PHOTO STORIES:

SNOB MAGAZINE — illustrations, graphic arts, design

GRAPHIC ARTS:

DESIGN:

Snob pays particular attention not only to the textual, but to the visual elements of its publication. Each issue of the magazine is, aside from all else, an art object, created by the best artists, illustrators, designers, and photographers.

The level of graphic arts in Snob has no equivalents in Russia. The magazine is packaged inside a special envelope (with convenient perforations), has color photospreads, and comes with illustrated color bookmarks. The polygraphic level of the magazine has no equivalents in Russia due to the quality of the paper, publication, and design and font choices.

In 2010, Snob received the prestigious D&AD (Design and Art Direction) award in

non-commercial organization of British association of designers and art directors (London) for its «Geographic Columns» in the category of Magazine & Newspaper Design.

Among the visual experts who work with Snob are

Francesco Carrozzini, Stanley Greene, Henry Leutwyler, Axel Martens, Anthony Suau, Ellen von Unwerth, Varvara Aliay, Vladimir Vasilchikov, Cyrill Glushenko, Alexander Gronsky, Veronika Kalacheva, Aleksey Kurbatov, Victor Miller Gausa, Arseny Neskhodimov, Pavel Samokhvalov, and Alexandra Slovik.

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Snob Magazine consists of two main blocks:

MAIN BLOCK: GEOGRAPHIC BLOCK:

SNOB MAGAZINE – Contents – blocks

reports, interviews, essays, publication of

excerpts of not-yet released books), and photo essays.

editorial observations of events that took place within the last month in major cities (Moscow, Paris, New York)

Articles in every block, are coordinated with permanent themed columns; every issue involves most or all columns that exist in the magazine.

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HEROES

ETHICS

ANALYTICS

INTERVIEW

SNOB MAGAZINE - Columns

SCIENCE

PHOTOSTORY

NON-FICTION

FICTION

CITIES

*

brightest Russian and international experts in politics, culture, business, etc. The subjects are chosen based on a sure interest they will invoke from the core readership.

Articles that examine the latest scientific discoveries, movements, and achievements that can potentially affect the lives of our core readership.

works of famous Russian and foreign authors: prosaics, memoirists, essayists; or publications of literary works written specifically for the Snob project.

Reports on the brightest events of the past month in London, Berlin, Paris, New York, and Moscow, from the perspective of actual participants in said events.

The «Cities» and «Interview» columnd stand out in the magazine's main block due to special formatting, and with the help of beautiful paper that differs from the rest of the book.

Visual story or photo essay, shots by one of the leading contemporary photographers.

genre, publications of excerpts from the

works written specifically for the Snob project.

Articles that approach a relevant ethical dilemma (in the realm of medicine, child rearing, politics, etc) from many different perspectives.

and recent social, political, or economic trend

Exlusive interview with the subject of the most discussed event of the month or with an expert who can shed more light on such an event.

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AUTHORS AND WORKS:

ILLUSTRATORS:

MUSICAL SUPPLEMENT:

SNOB MAGAZINE – Literature issues

Snob Projects pays special attention to

alike. In addition to the works present in every issue, Snob also publishes a special

These special issues become bestsellers in the magazine market.

became one of the three bestselling publications according to the ratings of «Moskva,» one of the biggest and most popular bookstores in Russia. It is only surpassed by «Sem' Dney» (Seven Days) magazine.

* Frequency: twice per year. Proposed length: 300 printed sides.

Leading Russian and international authors are chosen for Snob's literature issues.

Among authors who have been published in the magazine are Michael Cunnigham, Tatyana Tolstaya, Zakhar Prilepin, Albert Sanchez Pinol, Mikhail Shishkin, Victoria Tokareva, Roberto Bolano, Kurt Vonnegut, Isabelle Allende, Lolita Piy, and Joan Didion.

Some literature issues are accompanies by musical supplements. A CD with New Year's hits performed in new styles, recorded especially for Snob, accompanied the

Lyudmila Petrushevskaya's first solo album («Don't Get Used to the Rain») was released together with the summer «Beach Issue –

In the literature issues of Snob include

illustrations exist on an even plane.

Among the artists who have published in Snob are Alexey Kurbatov, Igor Skaletsky, Cyrill Glushenko, Varvara Aliay, Julia Blyukher, Dmitry Ligay, Alexandra Kuznetsova, Irina Deshalyt, Victor Miller Gausa, Gleb Solntsev, Mikhail Vyrtsev.

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AGE:

10 %

25 %40%

18 %7%

Under 25:

25 to 30:

30 to 40:

40 to 50:

Over 50:

GENDER:

SNOB MAGAZINE – Portrait of the reader

•

•

•

•

•

•

•

•

•

М F

% %51 49

Russian-speaking residents of cosmopolitan centers, between the ages of 25 and 55;

well educated, value success and competence;

month);

have achieved a lot in professional and social realms;

are highly concerned with their quality of life, yet strive for conscious consumption;

have a desire to better the world, but do not want to aggresively impose their lifestyle on others;

have and are commited to their interests (music, sports, travel, art);

tolerant toward diverse points of view;

geographically independent. * According to research conducted by LH Marketing

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General circulation:

90 000 copies.

Snob Magazine is distributed throughout the world:

Russia 68%United Kingdom 13%Germany 4%Canada 2%Others 13%

* According to data from June 2010

50 000 copies copies copies.

MOSCOW20 000+ +LONDON

20 000(from September 2010г.)

SNOB MAGAZINE — Geography

This is a magazine with shared content, yet clients have the option of choosing the city for ad distribution

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General circulation of the double issue

50 000 copies.

70 000 copies.

*Additional information regarding circulation is available upon request.

Snob Magazine is available for purchase in the following Russian cities:

SNOB MAGAZINE Moscow — Geography

Barnaul VladivostokVolgogradVoronezh EkaterinburgIrkutskKazan KaliningradKemerovoKrasnodarKrasnoyarsk MoscowNizhny Novgorod Novokuznetsk NovosibirskOmskPerm

SamaraSaint PetersburgSaratovTyumenUfa KhabarovskChelyabinsk

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Cost of Snob Magazine in розничной sale — 150 rubles

OVER 3000 POINT OF SALE

in Moscow and St. Peterburg


in other regions of the Russian Federation


in the Ukraine, Kazakhstan, Latvia, Estonia, Lithuania, and Belarus.

(2% of мagazine circulation)

In MoscowSUPERMARKETS AND DEPARMENT STORES

SNOB MAGAZINE Moscow – retail sales

«Azbuka vkusa», «Alye parusa», «Globus Gurme», «Sedmoy Kontinent», «Perekrestok», «Bakhetle», «Dvenadtsat mezyatsev», «METRO», «Ashan», «BILLA», «Borisovsky», «Ezhik», «Provans», «Feya»

MALLS

TM «GUM», «Megacenter�Italia», «Tvoy dom», «Tri kita»

MAGAZINE AND NEWSPAPER SHOPS

«Khoroshie novosti» (Sheremetyevo, Domodedovo, and Vnukovo airports), R�kioski, «Sprint», «Sales»

In St. Petersburg SUPERMARKETS AND DEPARMENT STORES

«Globus Gurme », «Carousel», «Lenta», «Land», «Okay», «Renlund», «Super�Babylon», «Perekrestok» «Ashan», «METRO»

Russian Federation regions Over 1700 supermarketOver 3500 standsOver 100 book shops and press shops

CIS and the Baltics Over 200 supermarketsOver 300 stands

MAGAZINE AND NEWSPAPER SHOPS

«Khoroshie novosti» (Pulkovo airport) and «Pervaya polosa»

NEWSPAPER MINI-MARKETS

Neste and Shell fuel stations

NEWSPAPER STAND NETWORKS

over 300 throughout the city

NEWSPAPER MINI-MARKETS

«BP» fuel stations

NEWSPAPER STAND NETWORKS

over 600 throughout the city

BOOK STORES

«Moskva», «Moskovsy Dom knigi on Novy Arbat», «Respublika»

PROMOTIONAL DISTRIBUTION

VIP�lounges of international airports in Moscow, restaurants and coffeeshops Jean�Jaque, Mayak, Kvartira 44, Salon on Nikitskoy, Akademiya, Pippino, Kafe�Kafe, Kofemania

Moscow:

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20 000 copies.

Cost of Snob Magazine in retail sales: £4,5; € 7; $ 8

10 000 COPIES

COPIES12 000

ALTERNATIVE DISTRIBUTION

VIP�lounges in London, Paris, Frankfurt and Brussels

BRITISH AND INTERNATIONAL SUBSCRIBERS

1,000 subscribers outside of Russia

Magazine delivery via courier for all Snob Project participants in London.

* List of countries is available upon request.

SNOB MAGAZINE London — Distribution

distributed throughout newspaper stands in the United Kingdom. WHSmith Travel and WHSmith High Street (nationwide), Marks&Spencer, Independent Newstrade

copies distributed via retail sales in Europe* and USA

* At stands.

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SNOB MAGAZINE – Publication schedule

NN

1/2 (28/29)

Selection of the best Snob articles

3 (30)

4 (31)

5 (32)

6 (33)

7/8 (34-35)

9 (36)

10 (37)

11 (38)

The best of

12 (39)

Date ofissue

2011г. *

NN

2011 year

1/2 (16/17)

Literature issues Literature issues

Literature issues

Literature issues

3 (18)

4 (19)

5 (20)

6 (21)

7/8 (22-23)

9 (24)

10 (25)

11 (26)

12 (27)

1/2 (28)

30.01.10

15.03.10

15.04.10

15.05.10

15.06.10

15.07.10

15.09.10

15.10.10

15.11.10

30.01.11

15.03.11

15.04.11

15.05.11

15.06.11

15.07.11

15.09.11

15.10.11

15.11.11

10.12.10 01.12.11

10.12.11

30.01.11

30.11.09

11.02.10

15.03.10

14.04.10

14.05.10

14.06.10

13.08.10

13.09.10

13.10.10

10.11.10

10.12.10

14.12.09

18.02.10

22.03.10

21.04.10

21.05.10

21.06.10

20.08.10

20.09.10

20.10.10

17.11.10

17.12.10

14.12.09

12.02.10

12.03.10

16.04.10

14.05.10

16.06.10

17.08.10

17.09.10

15.10.10

10.11.10

10.12.10

20.01.10

04.03.10

02.04.10

30.04.10

03.06.10

02.07.10

03.09.10

01.10.10

04.11.10

30.11.10

20.01.11

Date ofissue Booking

dateArtworkdeadlines

Deadlines

Bound-inInsert – deadline

Loose inserts – Must be delivered to the printers

* Some changes can be made in the shedule

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SNOB MAGAZINE – Advertising opportunities for the iPad app

• Placement of horizontal and vertical models 1024 x 768

• Possibility of integrating video

• Ability to link directly to the advertiser’s website

• Interactivity (the user can navigate on his own between a few different models, which is convenient in presenting a line of products, products from one collections, etc)

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SNOB MAGAZINE – Advertising Rates 2010, Print run in Russia

Cost (RUR) Cost (Euro)

1 300 000

1 200 000

1 100 000

1 140 000

1 050 000

990 000

1 100 000

650 000

600 000

500 000

550 000

550 000

450 000

800 000

32 500

30 000

28 500

27 500

26 250

24 750

27 500

16 250

15 000

12 500

13 750

550 000 13 750

13 750

11 250

20 000

upon request

upon request

310 000

500 000

1 250 000

upon request

upon request

7 750

12 500

31 250

Gatefold (inner)

Advertising on ½ of the bookmark, color (2)

Insert into the full circulation

Advertising in the iPad app

Cover Box

1st cover spread

2nd spread

3rd spread

4th spread

5th spread

6th spread

Back cover

3d cover (inside Back Cover)

Full page before Geo Block (left)

Full page in Geo Block

Full page after Geo Block (left, before Contents)

1st Full page (Main Block, next to Contents)

Full page before the Interview (left, with additional confirmation)

Full page in Main Block

Spread in Main block

ADDITIONAL ADVERTISING POSSIBILITIES

3

10%

6

20%

9

25%

12

30%

Number of publications

Discount

DISCOUNTS FOR ADVERTISING AMOUNTS

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GALLERY ART GLOSS PAPER:

1st Cover spread 424 × 285 mm (+5 mm bleed all sides)Dublicate 6 mm area between image for each side halves for proper visual compensation at the spine fold

Dublicate 3 mm area between image for each side halves for proper visual compensation at the spine fold

2nd, 3rd, 4th, 5th, 6th spread 424 × 285 mm (+5 mm bleed all sides)

Back Cover 220 × 285 mm (+5 mm bleed all sides)

3rd Cover (inside Back Cover) 220 × 285 mm (+5 mm bleed all sides)

Full page before Geo Block (left) 212 × 285 mm (+5 mm bleed all sides)

Full page 220 × 285 mm (+5 mm bleed all sides)

Double page spread 440 × 285 mm (+5 mm bleed all sides)

SNOB MAGAZINE Moscow – Ad Specifications

GEO SECTION UNCOATED PAPER (MAESTRO PRINT)

Double page spread 440х285 mm

Full page 220х285 mm

Аny important layout elements must stay at least 9 mm awayfrom trim edges.

RUN OF THE MAGAZINE (GALERIE SILK PAPER PRINT)

Materials should be submitted electronically.Media: CD-ROM, ZIP 100–750. For archiving we recommend

P, ARJ, RAR formats.

ftp://ftp.snob.ruuser: reklamapassword: lamarek or ftp://reklama:[email protected]

Additional notification about the file name after uploading or send -ing is necessary:

THE FILE NA M E or folders’ names should be written in LATIN .If supplied material does not conform with requirements, new mate -rials will be requested.

• For vector graphics: EPS (Adobe Illustrator ver. 10.0 with Macintosh preview PostScript Level 2)

• For raster graphics: TIFF.

All raster graphics (including the one in the vector graphics) should be converted to CMYK, grayscale or bitmap.If materials are not converted to CMYK, for example Pantone Spot Colors, correction will be performed “by default” and may lead to changes in colors.

Resolution of raster graphics is minimum 225 dpi, maximum: 400 dpi, for bitmap up to 600 dpi. Resolution for raster graphics in -cluded in vector illustration should be 225–300 dpi and in scale of 100%.In vector files all fonts should be turned into curves (outlined).Any changes in trapping are accepted only with prior notification.

Total ink density in either vector or raster objects must not exceed • 320% for the Main Block, Covers, Gloss Spread• 280% for GEO section

Ads occupying page spreads (2/1) require special processing of images crossing the spine fold.

• Please, dublicate 3 mm area between image halves for proper visual compensation at the spine fold.

Size of the printed material should correspond to the ad section size.Ad material should be performed strictly in the specified size of the section.

Materials should have additional 5 mm bleed all sides, therefore the actual size of the material should be increased to 10 mm horizontally and to 10 mm vertically. The bleeding size should not be marked with any additional frame, as it may be considered as a graphical element and printed. In bleed ad units all graphical elements should be indented from the edge by additional 5 mm to the inside.

Signed proof prints are obligatory. All proofs should have clear identifi -cation and should fully correspond to the material on media and con -tain the �le’s name . If there are several advertising materials on a CD, it is necessary to notify additionally.

If using small prints or small details enlarging the resolution for CMYK up to 400 dpi is recommended.

It is not recommended to use fonts in four-color reverse print or in four-color printing therefore there can be a possibility of poor register.

It is strongly recommended check the materials via FlightCheck or Preflight. For useful tips on pre-printing can be found at www.rudtp.ru and at www.prepressure.com.

Bleed should not excess 5 mm. The file should be named as Firm_Dimensions. For example, Microsoft_90,5x60.tif

* it is forbidden to use the elements of the layout or of the magazine (fonts, rulers, buttons etc.) in ad materials. As well as the word “snob” and its derivatives (only by agreement of the editorial board)

First 16 pages (GEO section and Reestr): MaestroPrint 120 g/sq.m.; 4+4Next 112 pages (main unit): Galerie silk 90 g/sq.m.; 4+4; for CMYK-combination: C-0, M-3, Y-15, K-0.Cover, gate folder: Galerie Art gloss, 200 g/sq.m.; 4+4Inset «Superphoto»: Galerie Silk 170 g/sq.m.; 4+4

FILE FORMATS AND MEDIA:

ACCEPTED FORMATS SPECIFICATIONS:

PROOF REQUIREMENTS:

PAPER SPECIFICATIONS:

Sergei Petrazhitski Deputy Commercial Director of International Distribution [email protected]

David Wright Business Development Manager in the [email protected]

Global Advertising Strategies, Inc. y.com

Steve Middleton International Business Development Manager

Contacts

BY PHONE:

Мoscow: +7 495 504 1717

London:

New York:

+44 (0) 20 7492 1875

+1 718 210 3639


Marina Gevorkyan Commercial Director [email protected]

SNOB MAGAZINE MOSCOW: SNOB MAGAZINE LONDON:

SNOB MAGAZINE NEW YORK:

Alexander Ionitsky Assistant to the Commercial DirectorAdvertising Director

[email protected]

Marat ShakhsuvaryanAssistant to the Commercial Director in distribution in Russia and the [email protected]

Natalya OrlovaSenior manager of the advertising support department [email protected] Valeria Tishchenko Manager of the Advertising Support [email protected]

Documents

Snob MediaKit Ru 5