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Smart VenueExecutive Summary

Produced in Partnership by:

SPORTS MEDIA &TECHNOLOGY

SMART VENUE FAN EXPERIENCE

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WHAT IS A SMART VENUE?

SPEED SECURITY SUSTAINABILITY

The Smart Venue prioritizes speed, security, and sustainability. It delivers an experience that is unforgettable, safe and incentivizes the fan to come back again.

WHY IS IT SO HARD FOR VENUES TO BE SMART?

SMART VENUE STRATEGIC IMPERATIVES

1. Fan expectations are rising. Fans have the same in-venue expectations as they do in any consumer environment: hassle free service and fun experiences.

2. Data is everywhere. Analysis is not. Venues are also awash in fan data generated by use of digital products and services. Cobbling together various point solutions slows the speed of insight to a screeching halt.

3. Security threats are real.SAFETY Act certification is becoming the norm, but venue operators need to go beyond these requirements to protect against new threats like drones and hackers.

4. Mixed-use districts raise the bar. Mixed-use districts increase revenue opportunities, but these areas also place much greater demands on networking and security operations.

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SPEEDSECURITY

SUSTAINABILITY

Digital ExperienceFans expect access to the platforms they love. Venues must ensure they can meet the bandwidth requirements of demanding immersive technologies like social media platforms and livestreamed video.

Transparent TicketingPaying exorbitant fees for fake tickets is a problem for venues and fans.

Venues of the FutureBuilding automation technologies create venues that are both comfortable and durable.

Mobile ServicesMobile entry, indoor maps and concessions ordering are some of the services fans now expect to access through their mobile device.

Fast & Secure Access ManagementBiometric technologies help fans enter the venue faster. They also assist venues in identifying dangerous guests.

Multi-purpose LandmarkMulti-use venues with entertainment, commercial and real-estate options create financially sustainable districts.

ConnectivityHigh-speed networks already reduce latency and improve availability. As venues deploy IoT platforms, networks will need to support an increasing number of devices.

Safety in NumbersLarge high-profile gatherings are targets for physical and cyber attacks. Smart Venues go beyond the SAFETY Act to provide security.

Community ContributionMany venues leverage public funds, and fans know this. They want to know the venue is contributing to its community.

SPEED SECURITY AND SUSTAINABILITY DRIVES FAN EXPERIENCE INNOVATION

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WHAT’S TRENDING IN SMART VENUE?TRENDING NORTH AMERICAN SMART VENUES | Q1-Q2 2018

Data reported comes from the Sports Innovation Lab Trend Tracker, from January 1, 2018 through June 30, 2018. For this report, the tracker analyzed sports signals tagged for Smart Venue from over 300 sources across the world to identify trends and topics specific to Smart Venues from throughout the sports industry.

The Venue Viability Score benchmarks innovation initiatives. Smart Venues are scored on capabilities in Speed, Security, Sustainability and Experience. Our proprietary algorithm incorporates over 50 data points on global venues into those capability scores.

The mean Venue Viability score for the set of North American venues (126) is 58.9.

Detroit, MichiganCapacity: 21,005Year Opened: 2017

3. LITTLE CEASERS ARENA

Minneapolis, MinnesotaCapacity:72,999Year Opened: 2016

2. US BANK STADIUM

4. MADISON SQUARE GARDENNew York, New YorkCapacity:19,807Year Opened: 1968

Seattle, WashingtonCapacity:48,445Year Built: 1999

5. SAFECO FIELD

Venue Viability Score: 91.9

Venue Viability Score: 78.8

Venue Viability Score: 72.7

Venue Viability Score: 82.8

Venue Viability Score: 58.6

Atlanta, GeorgiaCapacity:75,037Year Opened: 2017

1. MERCEDES-BENZ STADIUM

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IN-VENUE ACOUSTICS

Venue integration of acoustics and AV technologies can contribute to; or detract from, fan experience. Idibri collaborated with the Gensler design team, PCL Construction and LAFC to design create a high excitement acoustic and visual environment in the bowl seating and club areas. The reflective sun canopy provides critical acoustic support to the fans.

IN FOCUS AT THE SPORTS ZONE 2019:

FAN EXPERIENCEFan Experience technologies add an additional layer of action to the venue experience. Augmented Reality connects the fan to the venue via their mobile phone, social technologies connect fans before and after the game, and acoustic technologies merge 80,000 strangers into a community. These digital technologies also generate data at each touchpoint and provide insight into the movement and preference of fans. Fan analytics software turns this data into insights and enables teams to deliver personalized products, services and experiences.

SOCIAL ENGAGEMENT

FanCam puts a gigapixel camera in venues which captures the entire stadium in a single 360° snapshot, and uploads that to a user-friendly online interface. Fans can tag themselves in this extremely high-resolution picture, and share their location on social media. This technology puts the stadium as the back-drop for fan interactions, and gives brands an opportunity to boost engagement.

AUGMENTED REALITY

Xperiel delivers targeted, and interactive AR experiences to consumers on their personal devices. The Los Angeles Dodgers leveraged Xperiel to turn their ballpark into “a giant digital ecosystem” that connects fans to the stadium and drives new revenue through contests, augmented reality experiences and more. Bud Light sponsored the New York Jets AR T-shirt cannon so that everyone in the stadium could participate, not just the people in the lower bowl.

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SMART VENUE THOUGHT LEADERS - CES SPORTS ZONE 2018

DAVE HAGANCEOBOINGO WIRELESS

FRANCESCA BODIEPRESIDENT -BDOAK VIEW GROUP

“Venues and the private sector should be the catalyst for the cities to get smarter. We as the private sector need to remain committed to being the catalyst that jumps through those hoops that makes it scalable. Because without that, the city’s municipal entities are so focused, as they should be, on infrastructure and public schools and life and safety, that if the private sector does their job everybody’s going to eventually benefit from the system.”

“...the smart venue has to take all of those things in the fan experience that are difficult and it just needs to become easy.”

CES 2018 hosted the inaugural CES Sports Zone, the global stage for sports-tech innovation. For two days, innovation leaders from companies like Intel, Twitter, WPP, Sportradar, Visa, and more were joined on stage by elite athletes and cutting-edge technologists to share their perspective on the burgeoning sports-tech industry.

In 2019, the conference programming will be even bigger and better, with more insights into how technology is disrupting the entirety of the sports industry.

(L-R) Gerry Pennell, Dave Hagan, Joey Tan, Avin Arumugam, Chuck Steedman, and Francesca Bodie at the 2018 “From Smart Venues to Smart Cities” panel at the CES Sports Zone.

THOUGHT LEADERSHIP AT THE CES SPORTS ZONE

CHUCK STEEDMANCOOAEG

“The benefit of 5G to the venue itself, as opposed to the consumer, is going to be dramatic. Because the consumer doesn’t necessarily need 5G speed and latency in their hands. What the venue needs is the ability to process, right now the standard for venues is about 200 security cameras, in five years it’ll be 2000.”

GERRY PENNELLCITOINTERNATIONAL OLYMPIC COMMITTEE

“The smart venue is an exceptionally good opportunity to start proving smart city technologies. first of all it is a relatively controlled environment. Secondly because of the pressure in terms of numbers of spectators arrive at a particular point in time really proving the technology.”

Quotes source: CES Sports Zone, 2018

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LEARN ABOUT SMART VENUE FAN EXPERIENCECOMPANIES AT THE CES SPORTS ZONE

COMPANY WHAT THEY DO & WHY IT MATTERS

JOIN US AT THE CES SPORTS ZONE, JANUARY 8-11, 2019, IN LAS VEGAS

GO TO CES.TECH TO LEARN MORE

UBTECH became Manchester City’s official robot partner and has helped produce content and enhance the game day experience. Robots performed in hospitality suites for guests, danced at halftime and were even spotted on the subs bench.

Want to feel what it’s like to score a touchdown with a linebacker on your tail? AR Wall provides a massive LED Augmented Reality wall that reacts in real-time to fan’s movements and interactions. AR Wall technology doesn’t require a headset, goggles, or a smart device.

Satisfi Lab’s virtual assistant offers bilingual support to Minor League Baseball. Currently accessible via Facebook messenger, the technology provides answers to gameday queries related to parking and ticketing.

Radius networks uses beacon technology to create real-time location intelli-gence. Partnering with the Banc of California, fans ordering food at the open air LA Fields will have it delivered to them using Radius’ Customer Location Platform.

MVP Interactive creates interactive in-venue experiences to connect brands to their consumers through custom built experiential technology such as virtual reality, augmented reality, gesture, facial recognition and mobile applications.

VNTANA stadium kiosks generate sponsored holograms of players to answer fan questions or direct crowds. The impact of a professional player greeting fans at the door cannot be understated.

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About Consumer Technology Association:Consumer Technology Association (CTA)TM is the trade association representing the $377 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 compa-nies – 80 percent are small businesses and startups; others are among the world’s best-known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

Requests to reproduce text, data, charts, figures or other material should be made to CTA. Requests should be made to cta@cta.tech or by calling 1-866-858-1555 or 703-907-7600.

About the Sports Innovation Lab:The Sports Innovation Lab is a technology-powered market research company focused on the convergence of sports and technology. We enable organizations around the globe to unlock the combined power of sports and technology. Whether you’re a multinational corporation making a sponsorship choice or a sports league driving growth, you need an objective voice, trusted insights and insider access to make the most informed decisions. With our deep expertise in market research, technology, and the sports ecosystem, Sports Innovation Lab helps organizations of all stages understand and get in the game like never before.

Think of us as your research analysts, strategic consultants, SaaS providers, and sports industry insiders—all rolled into one. We are committed to being the first and most objective voice of the sports world, helping you discover industry trends so you can align them with your business objectives.

To learn more about our research, go to www.sportsilab.com, or email us at info@sportsilab.com.

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