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Smart Mobility for Rural Spaces NATIONAL RURAL ECONOMIC DEVELOPERS ASSOCIATION Kansas City - November 7, 2019 Joshua Seidemann, NTCA Jason Stanford, Union County, Ohio

Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

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Page 1: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

Smart Mobility for Rural Spaces

NATIONAL RURAL ECONOMIC DEVELOPERS ASSOCIATIONKansas City - November 7, 2019

Joshua Seidemann, NTCA Jason Stanford, Union County, Ohio

Page 2: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

IntroductionAbout NTCAAbout Union County and

Marysville

Page 3: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

Roadmap (no pun intended)Dispelling misperceptionsUse case for smart transportation in rural AmericaTechnology needsPolicy considerations and costsTechnology in action

Presenter
Presentation Notes
This is an outline of topics that we will discuss today
Page 4: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

Dispelling misperceptionsTraffic congestion and other experiences of urban traffic

Identifying technological intersections for rural spaces

Photo: Joshua Seidemann

Presenter
Presentation Notes
Smart transportation is often equated with autonomous vehicles, and autonomous vehicles are often equated with solving the ills of city driving Parking apps and self driving cars that avoid accidents on crowded roads Algorithms that enable vehicles to communicate with each other and large traffic centers to route vehicles to avoid congestion Applications like city buses in New York City that communicate with traffic signals and coordinate timing to extend green or red lights to keep traffic flowing and improve on time performance The goal of this discussion is move away from the misperception that smart transportation is useful only where there are common traffic problems Today we will discuss use cases, both theoretical and practical, for deploying smart transportation solutions in rural spaces This is, for several reasons, an important conversation If we accept that smart transportation will be part of the evolving transportation industry, then we should contemplate how a nation that is already stitched together by highways and freeways can remain connected through . . . Connected roadways
Page 5: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

Use case in rural AmericaReduce accidents and fatalities

Elder care, telehealth

Public transportation

Amassing aggregate value of components

Photo: Joshua Seidemann

Presenter
Presentation Notes
The first and primary issue to which proponents of smart transportation often point is safety And we see this in even the most basic of autonomous vehicle applications There are many levels of autonomous vehicles, but I will bet that many of you are driving vehicles now with some type of autonomous function, even it is not a Tesla or Cadillac Does your car have automatic braking for accident avoidance? Lane departure signaling? Cruise control that maintains a consistent safe distance between your vehicle and the vehicle in front of you? If you said “yes,” then you are driving a smart car But, let’s look at numbers – while only 20% of the US population lives in rural areas, the NHTSA reports that nearly half (47%) of traffic fatalities occur in rural areas There are several factors that feed these outcomes – narrow roads with limited shoulders; two-lane roads that must be shared with slower moving school buses or farm equipment; longer distances to hospitals How can smart transportation help solve for these characteristics? Not to change them, but to solve for them Elder care – rural America is, on average, older than urban America – and rural America has fewer physicians overall and fewer specialists overall than urban spaces NTCA has championed the use of telemedicine to help meet these challenges But we all know that sometimes an in-person visit is necessary And we all know that social isolation can be an added weight to any condition confronted by the eldery Can assistive or autonomous driving address senior isolation? Can these technologies assist disabled persons who otherwise might not be able to drive, or be able to drive only with significant vehicular modifications? Can smart transportation be considered when thinking about public transportation options for low density areas? Now, to be fair, and as we will see later, the technology that underpins many complex smart transportation options is expensive So, maybe at some point it is less expensive to buy a van and hire a driver and create a senior services office to provide transportation But somewhere in this conversation we can amalgamate the various gains in safety, elder care, public transportation, etc. to identify the value of smart transportation and a cost/benefit analysis for rural spaces
Page 6: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

Technology needsAI, algorithms and deep learning

Traffic signals and road signsAdvanced vehicle communications, smart pavementFiber and 5G densification

Presenter
Presentation Notes
One can view smart transportation as having two distinct technological cores The first is the matter of enabling devices to gather and interpret data and to then quickly provide a tailored solution in time that keeps pace with traffic The second is the ability to communicate these outcomes AI refers to the process of computations that occur far more rapidly than humanly possible – These rapid calculations enable rapid response But building the technology into the device – the vehicle – is different than building the infrastructure that can be the backbone network into which many connected devices . . . Connect 5G is often touted as a necessary component in smart transportation – whether as a bid to garner support for 5G-friendly policies or otherwise – we will take a few minutes to look at 5G, which should illuminate some of the technical challenges to rural deployment
Page 7: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

5G

Uncluttered transmissions ensure safe communications

5G as marketing or technical revolution

Requires massive amounts of spectrum

Requires fiber deep into the network

Photo: Joshua Seidemann

Presenter
Presentation Notes
To be sure, a game changer – but at heart a small cell 4G A valuable complement to fiber networks, but ultimately a tool in the toolkit 5G can be thought of us a predominantly wireline network that uses wireless for the final connections 5G cells must be within 300–500 feet of the customer – which can place 5G among other broadband technologies that are expensive to deploy in rural areas No doubt it will find a home – CISCO predicts 22% annual internet growth through 202 – 26.3B connected devices in the U.S. – average U.S. household – 12.18 devices . . . Supporting healthcare, education, entertainment, cloud computing . . . But optimal speeds may reflect lab rather than real life conditions – again, not to downplay what is possible but to reflect consideration of line-of-sight, multiple user, weather-related impacts on service Some technical considerations can be resolved – getting into the weeds of improving the signal to noise ratio, obtaining more spectrum, limiting the number of users per cell Rural deployment requires deep fiber – 5G, generally, requires balancing the number of cell sites but also mitigating potential interference by lowering transmitter power and antenna elevations If you assume 500 foot coverage per cell, about 0.03 square mile per cell Shorter lifespan on electronics, as well
Page 8: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

DensificationDeploying in rural is a balancing act

500-foot radius coverage = 0.03 square mile coverage per cell

Fiber drop to 8-12 customers on a city block ~ $6K-$12K

Small tower + 5G cell site ~ $30K-$50K

Presenter
Presentation Notes
But optimal speeds may reflect lab rather than real life conditions – again, not to downplay what is possible but to reflect consideration of line-of-sight, multiple user, weather-related impacts on service Some technical considerations can be resolved – getting into the weeds of improving the signal to noise ratio, obtaining more spectrum, limiting the number of users per cell Rural deployment requires deep fiber – 5G, generally, requires balancing the number of cell sites but also mitigating potential interference by lowering transmitter power and antenna elevations If you assume 500 foot coverage per cell, about 0.03 square mile per cell Shorter lifespan on electronics, as well
Page 9: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

State trialsUniversity of Iowa: Rural Enhanced Communication of Hazards (REACH)

TraumaHawk

Waycare – weather, road reports, crashes down 17%

NEXAR – dashcams

Photo: Joshua Seidemann

Presenter
Presentation Notes
The University of Iowa and the Iowa Department of Administration submitted a grant application to the U.S. Department of Transportation to support a Rural Enhanced Communication of Hazards (REACH) pilot. The proposal aims to equip specialty vehicles such as farm equipment, school buses and emergency vehicles with Automatic Vehicle Location (AVL) devices that would send alerts to other drivers. In addition to reducing collisions with slower-moving or stationary vehicles, these alerts could also reduce secondary crashes that occur when drivers are unable to maneuver safely around first responders. The proposal also focuses on patient outcomes with TraumaHawk, a University of Iowa-developed app that assists medical personnel predict injuries by noting points of impact, vehicle intrusions or structural compromise. And, for cities big and small, intracity driving also benefits from smart technology. Waycare uses AI to predict traffic hazards and has trialed with the Nevada Highway Patrol and in Columbus, Ohio. The system blends data from connected vehicles, weather reports and roadwork orders to predict hazardous conditions. In one trial, crashes decreased by 17%. Another firm, NEXAR, relies on a community of dashcams to assess and then warn users of potential hazards. These are applications that are as useful in rural areas as in urban. A final note: statistics on rural traffic accidents often focus on impairment and seatbelt usage – or lack thereof. Although seatbelt use and alcohol impairment have been cited as causes for rural traffic fatalities, seatbelt use is only slightly lower in rural than urban areas (88.7% vs 90.2%), and the proportion of alcohol-impaired fatalities in rural areas decreased over the decade between 2008-2017; in fact, in 2017 the proportion of alcohol-impaired fatalities dipped lower in rural than urban areas (29% vs 30%).
Page 10: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

Policy considerations and costsFederal and state programs to support broadband

Solving the chasm between “shareholder interests” and “sociological interests”

Identifying test beds to demonstrate values

Presenter
Presentation Notes
USF high cost support Contributions reform and funding Access to spectrum for small carriers – use it or lose it rules – breaking into smaller sales blocks – mandatory disaggregation Where will networks be deployed Striking the right balance Selling the right stories Amalgamated values
Page 11: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

Driving Ohio’s Destiny!November 2019

Page 12: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

US-33 AUTOMOTIVE CLUSTER

Page 13: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

33 SMART MOBILITY CORRIDOR

Page 14: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

PROJECT GOALS PROJECT INVESTMENTS

ODOT Fiber Network Investment

USDOT Smart Infrastructure Grant

TRC SMART Center Phase I

Local Public-Private Matches

$45 M

$15M

$3.4 M

$5.9 M

$93 Million of Smart Infrastructure Public Safety

Smart Infrastructure

Improve Connectivity

CAV & UAS Testing

Economic Benefits

294,789 accidents / 1,072 fatalities

Talent Recruitment

RSUs & OBUs

Expansive Fiber Network

Page 15: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

COLUMBUS REGION SMART MOBILITY ECOSYSTEM

Page 16: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

ULTIMATE PLAYGROUND 35-mile stretch of Continuous Connected Vehicle

Infrastructure 94 Road Side Units & 1,000 On Board Units 27 Smart Signals in City of Marysville; 5 in City of

Dublin 147 Smart Signals in City of Columbus (Regional

Partners) 432-strand Redundant Fiber Network Closed Testing at 540-acre TRC SMARTCenter Open Testing on US-33, Connected Marysville &

Dublin, & Smart Columbus Platforms All-Weather Testing Environment Testing in Rural, Exurban, Suburban, and Urban

Environments Testing of Unmanned Aircraft Systems $500 million Being Invested in Regional Smart

Mobility Infrastructure

ACADEMIA & INDUSTRY PARTNERS Transportation Research Center NHTSA Research and Test Center OSU Center for Automotive Research Honda-OSU Partnership Columbus State Modern Manufacturing Apprenticeship Program Ohio University

AUTOMOTIVE JUGGERNAUT 70 + Automotive Companies within Corridor 150+ Automotive Suppliers within Region Over 645,000 Vehicles Produced Annually within Corridor Smart Mobility Incubator and Collaboration Space Sites for Development, including the 33 Innovation Park/West Innovation

District

BEST IN TALENTColumbus Region One of the highest concentrations of college students in the nation with

approximately 134,000 students 52 Colleges and Universities 18,000+ Automotive Employees

33 Smart Mobility Corridor On average, 7-times more Engineers than Ann Arbor, Michigan MSA

and Las Vegas, Nevada MSA, which are peer CV regions. 25% of workforce dedicated to Research & Development

33 SMART MOBILITY CORRIDOR ASSETS

Page 17: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

First Honda Smart Signal Equipped at Fifth & Main Streets in 2018 Five Smart Signals Equipped as of 4/1/2019 All 27 Signals to by Equipped by Early 2020 First Contained City to Realize All Smart Signals 10% of Vehicles in City to be Outfitted with OBUs by 2020

MARYSVILLE’S SMART INTERSECTIONS

33 Smart Mobility

Corridor Fiber Network

Local Fiber Network

Connected Signals

Page 18: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

TRC SMART CENTER

Transportation Research Center: 24/7 testing 4,500 acres of road courses, wooded trails,

a 7.5-mile test track, 50-acre Vehicle Dynamics Area

National Highway Traffic Safety Administration's (NHTSA) Vehicle Research and Test Center

SMARTCenter $45 million; 540-acre development Opened July 2019 Dedicated AV/CV Test Facility 6-lane High Speed Intersection Urban Network Centralized Control Building V2X Covering Entire Site Fiber Network

Page 19: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

SafetyMobilityAccessReliability A Safer, more Mobile

and Connected State

DRIVE OHIO FIVE PILLARS

Talent

Presenter
Presentation Notes
 Goals Demonstrate Connected / Autonomous Vehicle technology in Ohio Develop frameworks for uniform Connected / Autonomous Vehicle deployment in Ohio Prepare Ohio for Electric Vehicles with Public / Private infrastructure investments Be the single point of entry for Autonomous Vehicle companies wanting to test in Ohio Establish a data governance framework to guide data protection Capture the value of data Assist in preparing Ohio’s workforce for a Connected / Autonomous Vehicle environment Advance Unmanned Aircraft in cooperation with Connected / Autonomous Ground Vehicles Market Ohio’s success in Autonomous Vehicle testing
Page 20: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

STATEWIDE PROJECTS

Presenter
Presentation Notes
 Goals Demonstrate Connected / Autonomous Vehicle technology in Ohio Develop frameworks for uniform Connected / Autonomous Vehicle deployment in Ohio Prepare Ohio for Electric Vehicles with Public / Private infrastructure investments Be the single point of entry for Autonomous Vehicle companies wanting to test in Ohio Establish a data governance framework to guide data protection Capture the value of data Assist in preparing Ohio’s workforce for a Connected / Autonomous Vehicle environment Advance Unmanned Aircraft in cooperation with Connected / Autonomous Ground Vehicles Market Ohio’s success in Autonomous Vehicle testing
Page 21: Smart Mobility for Rural Spaces - National Rural Economic … · 2019-11-02 · Dispelling misperceptions Traffic congestion and other experiences of urban traffic Identifying technological

Questions?Joshua Seidemann, NTCA

[email protected]

Jason Stanford, Union County, [email protected]

Photo: Joshua Seidemann