Small Urban and Rural Carpool Initiative

ACT Canada Summit 2013 October 28, 2013

The Regional Municipality of DurhamPlanning and Economic Development Department

Photo: Google images, 2013

Overview

Part 1 – Durham: a case study Part 2 – Developing a program Part 3 – Benefits Part 4 – Integrating the initiative Part 5 – Sharing the knowledge and future

opportunities Part 6 – Summary and discussion

Map courtesy: David Perkins, DMG Group, The Planning and Economic Development Department, Region of Durham (2013).

Part I - Durham: a case study

Two data sources Work related trips Monday to Friday Small urban and rural areas Carpooling and vanpooling

Part I - Durham: a case study

What are the options? Focus on ride sharing

(carpooling) Travel patterns identified Convergence points Community centres

Part 2 – Developing the program

Partnership program Existing infrastructure Key location criteria Began with two municipal partners Groundwork

Informal carpooling Potential spots Photograph sites

Part 2 – Developing the program

Long list pared Agreements Ensure public awareness Challenge

No public facility available Public sector partner emerged

Part 2 – Developing the program

Google map showing small urban & rural carpool parking locations in Durham (2013).

Part 2 – Developing the program

Promotion using technology

Existing platform Many others are available Interface matches

commuters

Part 2 – Developing the program

Local advertising campaign

Modest budget In-kind promotion is

important Local municipal links

Part 3 – The benefits

Low-cost program Captures other

commuters Addresses problem

situations No added risks

Part 4 – Integrating the initiative

Work already underway Addresses areas not

currently serviced Doesn’t duplicate other

efforts Compliments supply side

Part 5 – Sharing the knowledge & future opportunities

Share the framework Good knowledge of non-urban

commuter travel App to allow real-time matches Ensure multi-modal options Better understanding

Part 6 – Summary & discussion

Unique population Carpooling was most viable Consider existing facilities Provided a ride-matching tool Highlighted the locations Almost 100% in-kind Communications/marketing Next step: expand communications

Small Urban and Rural Carpool Initiative

ACT Canada Summit October 28th, 2013

Sandra McEleneyThe Regional Municipality of DurhamPlanning and Economic Development Departmentsandra.mceleney@durham.ca1-800-372-1102 ext. 2550