Small Urban and Rural Carpool Initiative
ACT Canada Summit 2013 October 28, 2013
The Regional Municipality of DurhamPlanning and Economic Development Department
Photo: Google images, 2013
Overview
Part 1 – Durham: a case study Part 2 – Developing a program Part 3 – Benefits Part 4 – Integrating the initiative Part 5 – Sharing the knowledge and future
opportunities Part 6 – Summary and discussion
Map courtesy: David Perkins, DMG Group, The Planning and Economic Development Department, Region of Durham (2013).
Part I - Durham: a case study
Two data sources Work related trips Monday to Friday Small urban and rural areas Carpooling and vanpooling
Part I - Durham: a case study
What are the options? Focus on ride sharing
(carpooling) Travel patterns identified Convergence points Community centres
Part 2 – Developing the program
Partnership program Existing infrastructure Key location criteria Began with two municipal partners Groundwork
Informal carpooling Potential spots Photograph sites
Part 2 – Developing the program
Long list pared Agreements Ensure public awareness Challenge
No public facility available Public sector partner emerged
Part 2 – Developing the program
Google map showing small urban & rural carpool parking locations in Durham (2013).
Part 2 – Developing the program
Promotion using technology
Existing platform Many others are available Interface matches
commuters
Part 2 – Developing the program
Local advertising campaign
Modest budget In-kind promotion is
important Local municipal links
Part 3 – The benefits
Low-cost program Captures other
commuters Addresses problem
situations No added risks
Part 4 – Integrating the initiative
Work already underway Addresses areas not
currently serviced Doesn’t duplicate other
efforts Compliments supply side
Part 5 – Sharing the knowledge & future opportunities
Share the framework Good knowledge of non-urban
commuter travel App to allow real-time matches Ensure multi-modal options Better understanding
Part 6 – Summary & discussion
Unique population Carpooling was most viable Consider existing facilities Provided a ride-matching tool Highlighted the locations Almost 100% in-kind Communications/marketing Next step: expand communications
Small Urban and Rural Carpool Initiative
ACT Canada Summit October 28th, 2013
Sandra McEleneyThe Regional Municipality of DurhamPlanning and Economic Development [email protected] ext. 2550
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