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FRIDAY MARCH 30

SATURDAY MARCH 31

AMERICAN UNIVERSITYWASHINGTON, DC

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SOCIAL LEARNING SUMMIT

Welcome to the 2012

Its been a big year for social media, technology and education andwe have a lot to talk about. We are so excited to have you with us for

the weekend and on behalf of the American University Social Media

Club, I want to thank you for attending the 2012 Social Learning

Summit. As many of you know, the bar has been set high.

This years Social Learning Summit is back and better than ever.Weve got new speakers, new sponsors, and new topics to discuss.This years conference aims to bring together students, educators,

and professionals to learn from and with each other. Topics will

cover a wide range of issues at the intersection ofeducation, technology,andsocial media. This year, well have new discussion topics including so-

cial entertainment, fashion and how big businesses are using social

media.

We are lucky to have speakers from iStrategyLabs, Uber DC,

Google, Ogilvy & Mather, Edelman, LinkedIn, the White House andmany more. We have received lots of support from the community,

and this event would not be possible without generous donations

from our sponsors.

Last year, #sls11 became a trending topic in DC... twice! Like socialmedia, this conference is not a one-way street, it is a conversation.

We hope you will help us to make this conference as interactive as

possible and join us in live-tweeting our way through the weekend,

interacting with speakers and asking juicy questions.

Thank you SO much for coming, and I hope this weekend is a game-changer!

Best,

Chlo Troia, President AU Social Media Club (@ChloeTroia)

About the AU Social Media Club

Founded in the fall of 2011 by Alex Priest and Megan Ackerman,

the AU Social Media Club has become one of the most active andrapidly growing organizations at American University. With over 50

active members, a robust Executive board and a supportive Faculty

presence, the club has three main goals: bring social media into theclassroom, increase social media literacy, and connect our members

with DC professionals.

If you take a peek at our Twitter feed, youll see that the 2011-2012academic year has been jam-packed with events, training sessions, and

campus-wide campaigns. In true social media fashion, we thought wedgive you an Instagram recap of some of our favorite moments.

#FrumpyShirt Twitter Campaignwith Hugh & Crye

No Prot, No Problem FilmScreening for DC Week

Prep Yourself Before You Rep Your-

self, a Social Media Week DC Event

AU SMC + AU PRSSA present The

HyperNetwork

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Schedule Overview

FRIDAY, MARCH 30

45 PM Faculty FaceoffWard 1

7:308:15 PM SLS KickoffSIS Founders Room

8:159 PM Keynote with Alex PriestSIS Founders Room

SATURDAY, MARCH 31New SIS Building

910 AM Registration and BreakfastSIS Atrium

1011 AM Social Media & 2012SIS Founders Room

1111:30 AM Honest Tea BreakSIS Atrium

11:3012:30 PM Breakout Session 1:

Social Start-UpsSIS Founders Room

The Facebook CandidateRoom 102

Tweeting & EatingRoom 233

12:302 PM vitaminwater Break: Lunchtime and Programming SIS Atrium

23 PM Breakout Session 2:

Caught in the BlogRoom 233

Online & in the Audience: Social Entertainment

Room 113

Out of Print & Onscreen: Journalism & Social Media

SIS Founders Room

Social Business Success:Sponsored by DoubleTree by Hilton

Room 102

What is Social Learning?

By Miranda Gale, @MirandaGaleAU SMC Director of Online Operations 2011

Welcome to the social age.

Bolstered by technology, our communications are now instanta-

neous. Individuals all over the world are being empowered with adigital voice.

For the last century, social learning theory has argued that learningtakes place in a social context, through observational modeling and

imitation of superiors. Indeed, we believe the best type of learn-

ing is conversational. It is collaborative. It is social and encourages

close communication between educator and novice to explore newtopics, expose erroneous beliefs, and bring clarity to current events.

However, amidst the use of social media for booming enterprise and

world revolutions, the wide array of digital tools have been largelyunengaged for the purpose of learning.

It is time we learn from each other and with each other about whats

next in education. The American University Social Media Club

seeks to work with educators, students, and professionals to inte-grate these revolutionary new social teaching methods which utilizesocial media and new technologies into higher education. The Social

Learning Summit was organized to bring awareness to this growing

movement of individuals looking towards the future of social mediacurriculum in higher education.

Let the conversations begin.

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Schedule Overview

33:30 PM BreakSIS Atrium

3:304:30 PM Breakout Session 3:

Digital RunwayRoom 233

The Digital Me: Personal Branding

SIS Founders Room

Tweeting for Change: Social Media & Activism

Room 102

4:305 PM BreakSIS Atrium

56 PM Looking Ahead Closing Keynote

with Peter CorbettSIS Founders Room

Panelists

PETER CORBETT

iStrategyLabs

@Corbett_3000

STEVE COBB

Activ8Social

@steve_cobb

NICHOLE BROWN

Ogilvy & Mather

@napril1023

NIDHAL CHARFI

LinkedIn

@LinkedIn

SVETLANA LEGETIC

BrightestYoungThings.com

@BYT

BEN BALTER

White House

@benbalter

LISA BYRNE

DCeventjunkie

@DCEventJunkie, @LisaByrne

GREG CYPES

Clearspring

@GregCypes

ALLEN GANNETT

EmployInsight

@AllenGannett

KATHERINE BOYLE

Washington Post

@KTmBoyle

DARYN CAMBRIDGE

International Center onNonviolent Conict

@daryncambridge

CORRIE DAVIDSON

Google

@CorrieDavidson

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Panelists

CHRIS EDELSON

American University

@AU_SPA

CARLY HEITLINGER

College Prepster

@collegeprepster

GREG KIHLSTROM

Carousel30

@gregkihlstrom

EASTEN LAW

Washington Semester,American University

@eastenlaw

BRIAN GLUCKMAN

The Glover Park Group

@bgluckman

LAUREN LYNCH FLICK

Pillsbury Winthrop ShawPittmap LLP

@LaurenLynchFlic

PAUL KRUCHOSKI

U.S. Department of State

@Kruchoski

REBECCA LOVERIDGE

Bitches Who Brunch

@BeccaClaraLove,@BtchesWhoBrunch

ARI GREENBERG

MWW Group

@agreenberg

RACHAEL KING

Social Media Club DC,iostudio

@rachaelgking

KATIE LANCOS

iStrategyLabs

@katielancos

RYAN LYTLE

U.S. News & World Report

@rlytle

Panelists

LACEY MAFFETTONE

A Lacey Perspective/CapFABB

@LacePerspective@CapFABB

CORI SUE MORRIS

Bitches Who Brunch

@corisuemorris,@btchesWhoBrunch

ALEX PRIEST

Uber DC

@alexpriest

LAUREN ROTHMAN

Styleauteur

@styleauteur

NEVIN MARTELL

Washington Post

Something else here?

DANIEL ORAN

Former Microsoft ProductDesigner

@danieloran

BENNETT RESNIK

Social Media Club

@bennettresnik

CARLA ALEJANDRA SANCHEZ

& KATYA ANANIEVA

Spicy Candy DC

@SpicyCandyDC

KERRY MILAZZO

Chiazza TrattoriaRestaurant

@KerryMilazzo

ALEJANDRA OWENS

AARP

@frijolita

BENNETT RICHARDSON

David All Group

@bennettrich

EMILY SCHWARTZ

WaPo Labs

@wapolabs

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Panelists

LESLEY SIU

American University

@LesleySiu,@HerCampusAU

VANESSA FRENCH

Pivot PointCommunications

@VanessaFrench

CHRIS GEIDNER

Metro Weekly

@chrisgeidner

AMOS SNEAD

Famous DC

@amossnead

MEGHAN FOSTER

American University

@unfmeghan

LAUREN FRIEDMAN

My Closet in Sketches

@closetsketches

JOE GIZZI

New Media Strategies,American University

@districtjoe

TANNIS SPENCER

Productofthe90s.com

@LaVisionary

PATRICK FOSTER

USA Today

@mrpattyfoster

GREGORY GALANT

Sawhorse Media

@gregory

BOB SMITH

Brighthub.com

@brighthub

DAVID SIMNICK

TalkChalk.com, SoapBox

@davesimnick

DAVE STROUP

Sierra Club

@davestroup

Panelists

GAYLE WEISWASSER

Discovery Communications

@gweiswasser

ERIN YOGASUNDRAM

Shop Jeen

@ShopJeen, @ErinJeen

STEF WOODS

Citygirlblogs.com

@citygirlblogs

ADAM ZUCKERMAN

Foster.ly

@AdamZ

PRANAV VORA

Hugh & Crye

@hughandcrye

ELAINE MENSAH

SVELTE, LLC

@SVELTELLC

#SLS12

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FRIDAY, MARCH 30 4 PMFaculty Face-OffWard 1///#FacFaceOff

Faculty members from each of AUs schools discuss how they are using

social media in the classroom.

Meghan Foster@unfmeghan

Scott Talan @talan Stef Woods @citygirlblogs

Jill Klein @au_jillklein

Chris Edelson @AU_SPA

Daryn Cambridge @daryncambridge

Easten Law @eastenlaw

FRIDAY, MARCH 30 7:30 PMSLS Kick-offSIS Founders Room

Meet and greet the SLS 12 attendees and prep for a jam-packed weekend!

FRIDAY, MARCH 30 8:15 PMKeynote with Alex Priest, @alexpriestSIS Founders Room///#SLSKey

SATURDAY, MARCH 31 10 AMSocial Media and 2012SIS Founders Room///#SM2012

From Pinterest to GetGlue to Google Plus, a lot has happened in the past

year for social media. This keynote panel will feature industry experts

discussing the best, the worst and the weirdest of social media in the past

year and will touch on whats to come in 2012.

Schedule Ryan Lytle@rlytle

Nichole Brown @napril1023

Corrie Davidson @CorrieDavidson

Joe Gizzi@districtjoe

Andrew MacDowell@amacdowell

Ari Greenberg@agreenberg

SATURDAY, MARCH 31 11:30 AMSocial Start-UpsSIS Founders Room///#SocStart

Social medias role in business is continually expanding and becoming

more important. From metrics and measurement to creative application,

well talk to some start-ups and entrepreneurs about navigating the inter-

section of social and business.

Kayden Horwitz@kaydenh

Allen Gannett@AllenGannett

Dan Oran@danieloran

Bob Smith @brighthub

Michael Mayernick@mmayernick

Steve Cobb@steve_cobb

Pranav Vora @hughandcrye

The Facebook CandidateRoom 102///#FBCandidate

Social media is becoming increasingly important in politics. Candidates

must balance transparency and connecting with constituents, but also pro-

tecting themselves from over-sharing or scandal. This panel will explore

the relationship between social media and government, as well as how

social media will impact the 2012 election.

Chris Golden@chrisgolden

Christine Cotter@christinecotter

Schedule

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Brian Gluckman @bgluckman

Dave Stroup @davestroup

Rich Mintz @richmintz

Tweeting & EatingRoom 233///#TweetAndEat

Smart phones and social media are quickly nding themselves at the din-

ner table next to our plates and silverware. Customers are now checking-

in, photographing, and shar ing where theyre eating and what theyre eat-

ing with their friends. This panel will explore how foodies are using social

media to share their insights and how the restaurants and food companies

can leverage social media to attract customers.

Kerry Milazzo@KerryMilazzo

Mark Gunderson @DCDunkin

Tammy Gordon @Floridagirlindc

Alejandra Owens @frijolita

Nevin Martell@nevinmartell

Cori Sue Morris @corisuemorris, @BtchesWhoBrunch

Becca Loveridge @BeccaClaraLove, @BtchesWhoBrunch

SATURDAY, MARCH 312 PMCaught in the BlogRoom 233///#InTheBlog

Generating high quality content is a critical part of any digital strategy.

This panel will include a number of blogging experts who will tell you how

to create high quality content that people will want to read and interact with.

Amos Snead@amossnead

Lisa Byrne@DCEventJunkie, @LisaByrne

Carly Heitlinger@collegeprepster

Lesley Siu@LesleySiu, @HerCampusAU

Svetlana Letgic@BYT

Schedule

Tannis Spencer@LaVisionary

Lauren Reddington @DCGirlinPearls

Online & in the Audience: Social EntertainmentRoom 113///#OnAud

From live tweeting awards shows to checking into your favorite show onGet Glue, the way we consume content has radically changed. Like theother areas of our life, we crave connection and we want to discuss our fa-

vorite shows, complain about bizarre plots twists and form a more intimateconnection with our favorite stars. This panel will focus on the intersectionof social media and entertainment and discuss whats next on the horizon.

Joe Gizzi@districtjoe

Gregory Galant@gregory

Gayle Weiswasser@gweiswasser

Lauren Lynch Flick @LaurenLynchFlic

Elaine Mensah @SVELTELLC

Out of Print & Onscreen: Journalism & Social MediaSIS Founders Room///#OPrint

In an age when we get the news from blogs and apps instead of the Sundaynewspaper, its safe to say that journalism is a totally different ball game.Social media is changing how we consume news and turning it into a

two-way street. With decreasing attention spans and increasing commit-ments, weve become accustomed to 140 character tweets instead of 4 pagearticles. How do print publications including magazines and newspapersadapt and what technologies currently exist to facilitate these changes?

Emily Schwartz@wapolabs Amy Eisman @aeisman

Chris Geidner@chrisgeidner

David Johnson @darthcheeta

Ethan Klapper@ethanklapper

Patrick Foster@mrpattyfoster

Ryan Lytle @rlytle

Schedule

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Social Business Success:Sponsored by DoubleTree by HiltonRoom 102///#SocialBiz

How do you give a company of thousands a single voice? It is no easy taskand companies today must nd a way to give themselves a clear, consistentand eloquent voice that reects their mission and values all while mak-ing sure that no angry ex-employees hack the Twitter account. Hear fromcorporate comm experts that know a thing or two about social business.

Greg Cypes@GregCypes

Greg Kihlstrom @gregkihlstrom

Vanessa French @VanessaFrench

Peter LaMotte @PeterLaMotte

Adam Zuckerman @AdamZ

SATURDAY, MARCH 31 3:30 PMDigital RunwayRoom 233///#DigRunway

With the cult-like popularity of fashion bloggers, ( la Man Repeller, Bry-anboy, and Oscar PR girl) fans are g iven minute-by-minute updates thathave propelled the industry into social media mecca. The fashion industry

is embracing social media platforms as a way to live stream new collec-tions, show off the latest trends, debut new designers, and connect withfollowers. The digitization of fashion has made it possible for the best kindof brand engagement that advertising dollars cant buy: a conversation.

Christyanna Nguyen@ChristyannaWynn

Erin Yogasundram @ShopJeen, @ErinJeen

Carla Alejandra Sanchez @SpicyCandyDC

Katya Ananieva @SpicyCandyDC

Lacey Maffettone @LacePerspective, @CapFABB

Lauren Rothman @styleauteur

Lauren Friedman @closetsketches

Katherine Boyle @KTmBoyle

Schedule

The Digital Me: Personal BrandingSIS Founders Room///#DigMe

We grew up with social media, of course we know what to do. Right?WRONG. Social media is about more than just liking things and postingfunny cat pictures, social media is an opportunity to develop a personalbrand and improve your job prospects. This panel will include experts onpersonal branding and job hunting. Attendees can expect to come out ofthis panel with some great tips for developing a personal brand and nding a job.

Tod Plotkin@GreenBuzzAgency

Ben Balter@benbalter

Bennett Richardson @bennettrich

Bennet Resnik @bennettresnik

Nidhal Char @LinkedIn

Rachael King@rachelgking

Tweeting for Change: Social Media & ActivismRoom 102///#TweetAct

When youre clicking l ike or tweeting about a cause, whats your impactand how effective is it? Is this generation of students less motivated to trulyact than in the past? Or are they simply armed with different tools? Withthe ability to communicate globally and provide on-the-spot news, where

is social media and activism heading? Will the conversations stay online orwill they translate into action?

Chris Droukas@ChrisDroukas

Asher Huey@asherhuey

Paul Kruchoski@Kruchoski

Cody Steele @steele_cody

David Simnick

SATURDAY, MARCH 31 5 PM

Looking Ahead Closing Keynote w/ PeterCorbett, @Corbett_3000

SIS Founders Room///#SLSKey

Schedule

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Thank you to

OUR SPONSORS

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Thank you to

OUR EBOARD

MICHAEL LANGMAN

Treasurer

@michaellangman

CHLO TROIA

President

@ChloeTroia

SONIA GAILLIS-DELEPINE

Secretary

@SoniaGaillisDel

ANDRE SANCHEZ-MONTOYA

VP of Communications

@AndreSanMont

BEN LOEB

Vice President

@Loebben

VICKI DIEZ

Conference Co-Chair

@vicki_dee

TAIGA KODA

Director of Online

Operations@taigakoda

JENNA ROWAN

VP of Marketing

@JennaRowan8

BEN WAX

SLS Planning Team

@TonyMuhPlaah

KATIE CASTELLANO

SLS Planning Team

@KTcast93

MELANIE LOFF-BIRD

SLS Planning Team

@melaniebirdd

HANNAH KARL

SLS Graphic Designer

@hannah_karl

CLAIRE SHRIVER

SLS Planning Team

@claireshriver

LELA FELDMEIER

SLS Planning Team

@lelafeldmeier

COLIN MUSSELMAN

Conference Co-Chair

@ColinMusselman

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Sommer Brugal@sbrugal

Jessica Darmawan @jeedarmawan

Lela Feldmeier @LelaFeldmeier

Ileana Feoli

Iulia Gheorghiu @IMGlorious

Kayden Horwitz @kaydenh

Nia McCarthy@hiimnia

Erin McMackin @McMackinIt

Kerry Milazzo @KerryMilazzo

OUR MEMBERS & FACULTY

Thank you to

AMERICAN UNIVERSITY

Thank you to

We want to thank American University forhosting the 2012 Social Learning Summit and

for being the home of the AU Social Media

Club. Thank you for giving us the opportunity,the resources and the innovative environment

for an event like this to happen.

Extra Thanks to the following departments and ofces:

American University Career Center@aucareercenter

American University Marketing and Communications @AmericanU

American University Media Relations @aumedia

The New Media Center@aulibmedia

Bender Library@aulibrary

K-LAB: Kogod Leadership and Applied Business

The Kogod Center for Career Development@theKCCD

Kogod School of Business @kogodbiz School of Communication @AUSOCMedia

School of International Service @AU_SIS

On behalf of the entire AU Social Media Club, we would like to thank

Hannah Karl, the wildly talented designer that has created this years logo,

posters and this superb program. Hannah has worked with us since the

beginning and we have enjoyed every second of it. SLS 12 would not have

happened without her work ethic, vision and innovative solutions. Thank

you, Hannah! We love you! @hannah_karl, hannahkarl.com

NONE of this would be possible without thehelp of our INCREDIBLE volunteers! You arethe reason that this event happens. Thank

you, thank you, thank you!

Caty Borum Chattoo @CatyBC

Derrick L. Cogburn, Ph.D. @DerrickCogburn

Pallavi Kumar@PDKDC

Easten Law @EastenLaw

Dr. Gwanhoo Lee @GwanhooLee

Yong C. Lee @YongCLee

Robin Roemer@RobinLibrarian

Stef Woods @citygirlblogs

Allie Negron @allielee118

Christyanna Nguyen @ChristyannaWynn

Allie Redavid

Elizabeth Seeger

Claire Shriver@claireshriver

Kelsey Tomlinson @kelzzbellzz

Ryan Travitz @rtravitz

MEMBERS

FACULTY

SCOTT TALAN

Faculty Advisor

@talan

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FIRST FLOOR

SECOND FLOOR

#SLS12

ROOM 233

ROOM 102

ENTRANCE

ROOM 113FOUNDERS

ROOM

ELEVATORS

ATRIUM

AMPHITHEATER

ELEVATORS

STAIRS

STAIRS

STAIRS

STAIRS

(at bottom of stairs)

@AU_SMCEDU

facebook.com/AUSMCEDU

ausmcedu.org