SLOW FASHION FOR SPEEDY WOMEN

Vestiarium* is a womenswear concept created to support and celebrate purposeful women of the world. To offer slow fashion for speedy women.

Vestiarium is a utopia – a dream of a world in which each garment is regarded as a collectible that perfects your wardrobe. But a collectible that’s used all the time – day after day, year after year. A collectible that is so carefully designed and f its so well with the rest of the wardrobe that you don’t necessarily need so many of them. A collectible that has so little to do with fashion and so much to do with interesting design that it looks fresh still after years. A collectible that is produced by skillful professionals with so much love that it makes you feel good.

For us, ‘slow fashion’ means a gradually evolving collection. Each seasonal collection is a combination of newcomers and classics available from one season to another. It also means ethical, local production in family-run boutiques in Estonia and Finland. And it means high-quality natural materials and carefully f ine-tuned designs. As a result, we produce lasting pieces that our customers desire and need, eliminating excess and unnecessary use of resources.

’For speedy women’ then means a f it-for-purpose collection especially designed for women who want to dress well, but have little time to devote to it. It means interesting, but off ice-savvy designs. Clothes that serve these women from early morning to late evening, and are easy to combine and dress up and down. As one of our customers put it: ‘f ive minute dresses’.

The perfect wardrobe is a dream that can become reality. Step by step. That’s why we founded Vestiarium. To do our part to make dressing well easier, more enjoyable and more ethical.

*latin for wardrobe.

ASPIRATION

The will to make your mark in the world around you. Actions that ref lect that determination. Actions that make a dif ference between an aspiration and a dream.

PERSISTENC

E

Being proud of tr ying. Forgett ing failure. Trying again. And again. And again.

FREEDOM

Freedom to follow your inner voice, your shining

star. Not be caged to l ive a l i fe that doesn’t

feel l ike yours.

EQUAL ITY

No need to choose up sides. Just a wil l ingness to embrace that we all are equally valuable. And a wil l ingness to stand up for the weaker whenever there’s need.

AUTHENTICITY

How impor tant i t is to dampen the noise that is tr ying to changewho we are. Staying true to our inner voice and lett ing it be heard.

OPE

NN

ESS

There’s a r isk in being open about yourself and your dreams. However, the l ikely reward is to get surrounded by people that truly care. And the reward is far greater than the r isk.

JOYDon’t let a busy calendar, the f lu, endless

errands or the miser ies of the world turn down the sizzle and pop of l i fe. When you’re

feeling down, sing, dance, laugh out loud and enjoy l ike there’s no tomorrow.

WISDOM

Experience, ref lection, understanding – elements of wis-dom. Realizing when there’s a chance to chan-ge the world. And when there’s no other chance but change yourself.

CO

NFI

DEN

CE

Be content with yourself. Accept

yourself, and the whole world wil l accept you. No

need to have someone else

validate who you can be, what you can do and what

you are allowed to believe in.

SPONTANEITYPlanning, arranging and controll ing – vir tues to a successful l i fe. But aren’t some of the greatest memories made in the most unlikely places and situations? So let us every now and then allow the unexpected happen and take us to an adventure.

POSITIVITY

Appreciate what you have – and you’l l end up having more. Dwell on the beauty of l i fe – and you’l l end up seeing more of i t . Assume best intentions – and you’l l encounter more of them.

VESTIARIUM

www.vestiar ium.net

contact@vestiar ium.net

+358 40 719 3518

VESTIARIUM LTD.

CONCEPT SHOP:

Galler ia Esplanad shopping centre

Aleksanter inkatu 40-42,

00100 Helsinki, Finland

+358 45 210 1435

STUDIO:

Eer ikinkatu 21 LH1, 00180 Helsinki, Finland

by appointment only

Copyright : Vestiar ium Ltd. // Photography: Elina Simonen // Shoes: Zio / Terhi Pölkki

Location: Hotel Rantapuisto, Helsinki // Model: Mia / Brand