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Slide Presentation Round 3 Marketing Challenger
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COMUNICATION PLAN
Tiki.vn✓ ✓ ✓
CUSTOMMER SERVICES
15 days Return/Refund policy with 15hours a day Hotline & Support (7.00-22.00), 7 days a week.
Free fast shipping nationwide, Tiki plasticcovers, Tiki book marks, “Tiki Xu”, andacceptance of various payment methods
PRESENT COMPETITOR
POTENTIAL COMPETITOR
Earlier born, good customer service, good delivery, replacement within 30 days, diversified book storage
Earlier born, various discount programs, express delivery within 1 day (HCM city)
Strong potential, customer-based service, more diversified products, expand its target on middle-income earners, replacement within 30 days, prompt delivery
AT THE PRESENT
The strongest competitor in terms of books, focus on book development
IN THE FUTURE
Race with other companies in terms of service
Increase sale by 15%
Gain the reputation in Tiki’s good services Gain the reputation in the book sector as well Build up Tiki’s brand image as an online store providing
various shopping choices
OBJECTIVE
TARGET AUDIENCE
Women : 18-24
Income : BCD
Browsing location : work, school
`
INSIGHT
MORE THAN YOU
EXPECTED
k
Place 1 app game in Tiki homepageEach day, customer will use “CHIẾC KÍNH SOI GIÁ” of Tiki to find out the required products in the app game and the required products in TIKI.VN. The prize is “Tiki xu”, voucher, …
Purpose:
Provide customers with the best shopping experience with Tiki.vn.
Raise customer awareness about the convenience and easiness of shopping with tiki
(with the help of images “KÍNH SOI GIA”)
Give customers knowledge of the diversified products of Tiki –Media channelFacebook, website, banner, print ad,…PR articles on newspaper : 2!, kenh14Mini game on bookmark
Provide new function before customers select and choose their products
functionShort video clips briefly describes the process from order acceptance to despatch, customer
service , product replacement.
Apart from product information, customer also know:
This function will consolidate customer reliability Disseminate message to customers: “Tiki has very good service”
New year - new shopping experience with
Media ChannelSocial media : Zing me, facebook,…PR articles on newspaper : 2!, kenh14,…Website
“Tiki.vn - Hơn cả bạn mong đợi” (written on the tape of the box)
Confirm: “” and “
”Help customers to realize core value:
Best shopping experience
Media Channel
Use box as long-term mass mediaPR, Articles on kenh14,2!..Facebook, website,SEO