2008 Marketing Products Slide Show

Confidential.

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

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WIN EVERY LISTING!Unlimited Marketing Potential

Confidential.

Market Tracker HomeFinder Pro

Confidential.

Confidential.

• Prudential Northwest Properties is America’s leading REALTORtm solutions provider offering an unrivalled suite of technology and marketing products to every one of our real estate professionals and their clients. Our exclusive business tools allows each of our agents to service more satisfied clients and ultimately hit higher production and income targets.

• Unlike many off-the-shelf products, our business tools are carefully built to meet the specific needs of our mobile workforce. Agent tested and proven, each new tool is carefully reviewed and selected by top real estate professionals and our highly experienced technology team.

• Today, we offer REALTORtm Tools designed from the ground up to save you time and money while helping you to build and sustain a highly profitable real estate business.

REALTORtm ToolsREALTORtm Tools

Confidential.




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AgentSuitetm WebsitesAgentSuitetm Websites

Confidential.

• Prudential Northwest Properties exclusive AgentSuite tm website gives you a fully customizable online business right out of the box

Over 75 designs and color combinations to choose from

Build custom pages for showcase homes, new construction / sub-divisions, community pieces…there is virtually no limit to the customization options

Rapid MLS / Tax Record updates for Active and Sold listings

Full control over Listing Showcase sites to add additional images, virtual tours, web commercials, pre-listing demo’s and more

Generate, manage and track valuable Internet leads 24/7

Review and capitalize on all of the backend site statistics and lead tracking so you always know who’s visiting your site

AgentSuitetm WebsitesAgentSuitetm Websites

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2008 Prudential AgentSuitetm WebsitesIndustry Leading and 100% Exclusive!

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8

Fully customizable Agent Websiteswith dozens of NEW themes and color combos

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ALL NEW industry leadingGoogle MLS Map Search

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Locate properties FASTView Multiple photos with 1 “click”

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Integrated Satellite Imagesand Hybrid Street Maps

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Zoom in for close-up, detailedSatellite views of Homes and Neighborhoods

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SOLD Listings on your website!County Tax sales history with direct PIP registration

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TransActiontmTransActiontm

Confidential.

• A complete solution for managing every aspect of your real estate business. TransAction tm provides exclusive back-office automation, giving you total freedom to take your office wherever your business needs to be.

Broker MLS – In-house MLS of over 2 million records automatically updating every 6-15 minutes. Choose from over 30 custom reports and high-end CMA / Hometour presentations

Contact Management – Integrated with Microsoft Outlook. Setup action plans. Save client MLS searches, CMA’s and market research. Create and track automated email prospecting reports by contact. Schedule and track appointments

eForms – Access our exclusive smart forms. All real estate business forms available with auto-fill fields. Access from any computer with or without Internet access. Our eForms are Adobe Acrobat .pdf’s and can be saved, printed and emailed

eProspecting – Automate your business with the industries most powerful and exclusive prospecting and keep in touch tools. PIP, Homefinder PRO and Market Tracker…

TransActiontmTransActiontm

Confidential.

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Property Investment Profile (PIP)

Agent branded

Customizable intro letter

Market or Neighborhood Flash

Regional Market Trends

Direct email lead generators

Editable Subject Property

Multi-listing street maps and satellite views

Appreciation rate and timeon market graphs

Market Summary grids

Print as a Flyer on 8.5x11!

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Property Investment Profile (PIP)

Complete Comparable Details

Click on any listing for complete MLS report

Virtual Tours

Multiple listing photos

Satellite view & Street maps

Market Summary by Status

Average, High and Low Analysis

There is NO BETTER Keep In Touch, Pre-Listing and Price Reduction tool!

Confidential.




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You choose….Customer alwayscontacts you firstfor pricing orprovide them withan automatedvalue range

Confidential.

“I just listed a home for $749,999 and got it solely due to the Property Investment Profile. An old client of mine emailed me several weeks ago from Las Vegas and told me to contact some friends who wanted to sell their home and move out of state. I called them and was kind of blown off and told they already had three agents they had talked to from other friends and their church, and didn't need to talk to me. I got them to allow me to do a CMA on the area, and email it to them which I did along with and email version of my listing presentation. I then set the Property Investment Profile to update and email them every 7 days. Three weeks to the day later (after getting the 3rd PIP), I got a call saying "come list my house" They were impressed that while the other agents had not stayed in touch, and I had. Of course what they never knew is I had not stayed in touch, in fact I forgot about them. I only loaded them into the system and it did the rest. Lets see, $750,000 X 3.3% = almost $25,000 commission. Now that’s a great investment! Thanks for the tools you provide,”

Rob LevyMulti-million Dollar Producer

Power of PIPPower of PIP

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Homefinder PRO (HFPro)

Agent branded

NEW Status windowNew Listings, Price / Statuschanges emailed in approximately 10 minutes

Email Lead Generators

MLS Photos & VR Tours

Street & Satellite Maps

Full MLS Listing Details

Listing Inventory by $ range

Use for Buyers & Sellers to track inventory changes quickly

Prints as Flyer on 8.5x11!

Confidential.




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MARKET TRACKER (MT)

Monthly Report by Zip Code

Agent Branded w/ CustomLetter and Lead Generators

Market Stats by Month & YTD

3 Year Rate of Appreciation

Appreciation by Price Range

Appreciation by SqFt

2 Year look at DOM

Easy registration – EmailAddress and Zip Codes

Prints as Flyer on 8.5x11!

Confidential.




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PrudentialMarketing Center

PrudentialMarketing Center

Confidential.

• Access the most impressive array of marketing tools in the industry. Over 1,200 distinctive, professionally designed pieces for both print and online advertising. You’ll literally have an Ad Agency at your fingertips!

Fast and easy to use

Create unlimited marketing pieces for each client including sellers, buyers, builders, sub-divisions, commercial, multi-family, community, family events and more…

Print pieces including listing flyers, postcards and brochures may be saved as Adobe Acrobat .pdf, emailed to commercial printers, and saved as an html web page to email or for posting to your website

Save unlimited photos up to 5mb in size to your personal image library

Choose from over 70 multi-media virtual tours, slideshows and web commercials with unlimited online marketing potential

Take advantage of exclusively branded client gifts such as gourmet coffees and property address stamps

Build your own business brochures and web commercials

Prudential Marketing CenterPrudential Marketing Center

Confidential.




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Your very own Ad Agencywith over 1,200 Distinctive Marketing Tools

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Multi-media Internet AdvertisingVirtual Tours, Slideshows, Web Commercials

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Award-winning Virtual Tours

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Showcase Properties with up to 50 images

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Agent branded & MLS non-branded Tours

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Introducing WEB COMMERCIALS!48 Distinctive Multi-media Designs

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20-40 second Commercial about You, Builder Projects, Showcase Homes, The Pacific NW

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Over 160 Professional FlyersAdvertise your Listings in the Finest Quality

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Market to Builder / New Construction projectsShowcase any Sub-Division

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Fast & Easy – Just add Photos and TextImage Assistant makes adding Photos a Snap!

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Phrase Assistant provides 1,000 Titles and Phrases – No MORE Writers Block!

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Save any project as an Adobe .pdfQuickly Print, Email or host as a Web Link

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Integrated eCards for ALL OccasionsQuickly Emailed from Microsoft Outlook

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Newsletter Templates – Build your ownNewsletter to email or print

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Personal Tri-Fold Brochures - Direct Target Market Neighborhoods & Sphere Lists

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DVD and CD Marketing Labels

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Built-in Guided Tour, FAQ Sectionand Quick Start

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HomeServicesOnline

HomeServicesOnline

Confidential.

• Provide your clients, past customers, sphere and family with access to our exclusive HomeServices Program over the phone or online. We offer over 250 prescreened services providers to assist them with all of their homeownership needs.

Provides you with a personal HomeServices Coordinator who will guide your clients thru the entire move process and beyond by coordinating services needed for their home

Saves time by allowing you to focus on new clients and business while HomeServices support your clients with household and move related needs

24/7 online access at HomeServicesNW.com. You’re always front and center as web clients see your photo and contact information while shopping for services

Quarterly HomeServices Newsletter emailed to your clients on your behalf reminding them of their exclusive HomeServices membership

Valuable keep in touch tool keeping you in front of sphere and past clients while continually providing value!

HomeServicesHomeServices

Confidential.

• Our new HomeServices Connect will allow you and your clients to shop for the best pricing and packages available for household services including: Phone, Satellite & Cable TV, High-speed Internet, Electricity, Gas, Address change, Trash/Recycle Collection, Newspaper, and much more!

Provide your clients the ability to hook up and disconnect their utilities at the click of a mouse from our secure HomeServices Connect website

Compare the top deals and bundled packages for leading companies offering phone, cable, satellite tv and high-speed Internet services

Shop with confidence. Order services with the protection of our best price guarantees

Change your address quickly through HomeServices Connect.

Streamline the move process by arranging for all of your household services from one website.

It’s fast, easy and free!

HomeServices ConnectHomeServices Connect

Confidential.




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eServicesMobility

eServicesMobility

““Internationally Recognized – Innovative Business Technology”Internationally Recognized – Innovative Business Technology”

Confidential.

eServices MobilityeServices Mobility

Teleworker AccessBroadband and WiFi Network AccessCellular / Web Handheld Network Access

Outlook Plus

Fax to Outlook (unlimited faxing)500mb Email StorageVoicemail to OutlookDocument Scan to OutlookTransaction Processing FoldersPhone/Handheld access for Email, Contacts, CalendarHTTP Outlook (full version) and Web Outlook

Voicemail PlusFind Me / Follow MeVoicemail to Email

TransAction Mobile – Online and Offline AccessAll Real Estate Forms & Transaction FoldersContact DatabaseCalendar / Appointment / TasksStored MLS Listings and ReportsWireless MLS / “instant” Homefinder updates

Microsoft Exchange ServerFaster access to your email accountsConnect using your Outlook software from anywhere with Internet and HTTP Outlook accounts!Supports Windows Mobile and Activesync for improved updating of web based cell phones and PDA handhelds

Confidential.




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PREA Center &PNNOnline.netPREA Center &PNNOnline.net

Confidential.

• We offer 2 powerful, private Intranet websites as comprehensive resources for your real estate business.

PREA Center – Prudential Real Estate’s National Realtor Website

Keep tabs on Real Estate nationally from Prudential’s award winning PREA Center

Select from dozens of distinctive eCards for drip marketing campaigns

Order Prudential branded supplies and apparel

Access professional educational services

Network with your peers from across North America

PNN Online - Manage your most important online business from this exclusive Prudential NW Intranet including:

Designing, building and customizing your personal website

Showcasing your online listings with Photo Galleries, Virtual Tours, unique Banners

Accepting, managing and organizing all of your Internet leads and online clients

Scheduling drip marketing campaigns based on client type including monthly and quarterly newsletters

Your Business Intranet’sYour Business Intranet’s

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TechnologySupport

TechnologySupport

Confidential.

Technology SupportTechnology Support

Information Technology (IT)Industry Leading Knowledge and ExperienceHardware & Software SupportDELL DiscountsPersonalized ConsultingRemote Control SupportHelp Desk

Education / TrainingExperienced TrainersPrint and multi-media Support and Training materialsComprehensive workshop based programsStep by step hands on trainingClasses for every program, every agent, every level

Documents

2008 Marketing Products Slide Show