THE TRAVELLER’S SPIRIT

VANCOUVER FASHION WEEK

LIVING WELL IN SASKATCHEWAN FALL 2014

THERED

ISSUE

I shambled after as usual as I’ve been doing all my life after people that interest me, because the only people that interest me are the mad ones, the ones who are mad to live, mad to talk,

desirous of everything at the same time, the ones that never yearn or say a commonplace thing...but burn, burn, burn like roman

candles across the night.

– Jack Kerouac

QUAINTLY LOCATED IN THE HEART OF REGINA IN THE OLD CITY HALL MALL

ZOE’S BOUTIQUE 126 – 1801 SCARTH STREET, REGINA | 306.757.3000 WWW.ZOESBOUTIQUE.CA | ZOES1@SASKTEL.NET |

Fall

is waiting For you.

Advertise. Community Sponsorship. Features. Freelance Opportunities.

SKY Publishers Ltd.700F 4400 4th Avenue Regina, Saskatchewan S4P 0H8Lynn Armstrong, Publisher 306.546.3873 | Cell: 306.581.0715Bob Hunko, Advertising 306.529.3507 skymagazine@sasktel.net

myskymag@blogspot.com skymagazine @sky_magazine

www.myskymag.com

There is always a song in my mind with each issue that plays over and over again. A song that calls out to me, and eventually I start to sing along. From there, SKY begins to take shape. Stories are written. Photographs are taken. Pages are designed, and the story of living well begins to be told. That is my process. The Fall SKY is inspired by the song ‘Born to be Wild’, the feeling of the open road, the smell of leather and the freedom of fringes and good old-fashioned defiance. Thank you to Fallon Huffman who brings the spirit of the traveller and the feeling of the open road to life on the cover. The Fall SKY is inspired by all things wild and free, and to those who are ready to fly.

Publisher PhotoLynn is wearing the Jaguar Maxi vest by Premonition, the Rose Gold Cuff by Club Manhattan and Feather Tights by Zohara - available at Queen V Fashion House. Vince Camuto shoes available at Zoe’s Boutique. Photography by Greg Huszar.

About the CoverFallon Huffman (Mazurkewich) is photographed on a road north east of Regina with a1967 Vintage Mustang belonging to Lynn and Merv Armstrong. Fallon is wearing the Roxanne dress by Premonition, the Fortune Fools tassel cape by Somedays Lovin and the boots are the Pistolero booties by Stuart Weitzman available at Zoe’s Boutique.

Photography by Carey Shaw | Makeup by Sara Lindsay | Hair by Janelle (Salon 306)

Publisher/Editor/Writer Lynn Armstrong Design Amber Moon Sky Photographer Greg Huszar, Carey Shaw, Shawn Fulton, Diana KlonekPrinting PrintWestDistribution Canada Post

Sky Magazine is a quarterly publication distributed to 32,000 homes in Regina, Saskatoon,Moose Jaw, Lumsden, Weyburn and Estevan. Copyright 2014. All right reserved. No part of thispublication may be reproduced without written permission from the publisher.

Lynn Armstrong

01 THE TRAVELLER’S SPIRIT: THE QUEEN V STORY

02 MODERN MEN: PERSPECTIVES OF A MEN’S HAIR STYLIST

03 SARA ARMSTRONG: VANCOUVER FASHION WEEK

04 MOUSTACHE BASH LAUNCH

05 NORTHGATE OPTICAL ON ROCHDALE

Contents

01

03

04features

02BORN TO BE WILD

PUBLISHER’S VIEW

05

Be Seen.

Need it. Want it. gotta

HavE IT!

Welcome to PAUL & JOE Blush Beauty Bar 2230 14th Avenue | Regina | 306.205.3628 www.blushbeautybar.ca

Welcome to PAUL & JOE. Where make-up is fashion - and fashion is style! Define your style and “Mix & Match” your favourite P&J Lipstick with your favourite fashion print lipstick case!

New at :LOGpRZHU Wildflower Esthetics and Sugar Studio 215 James Street North | Lumsden 306.731.9121 | wildfloweresthetics.com | A package that contains all of your favourite classic age corrective products as well as the brand new Monoi Exfoliating cleanser and Bamboo Firming Masque. A fragrant combination of bamboo, monoi, coconut and neroli nourish your skin while Natural Retinol Alternative and Swiss Green Apple Stem Cell Technology repair the signs of aging. A perfectly compact way to bring all your favourite products with you for travelling, your gym bag or purse.

LULU DK Sara Lindsay Makeup Studio 3420 Hill Avenue | 306.347.7829 info@saralindsay.ca www.saralindsay.ca

Gold and silver temporary metallic jewellery tattoos. $29/20 pack

8QWDUQLVKHG�0HPRULHV��-HZHOU\�DQG�3KRWRJUDSK\Untarnished Memories 306.527.8712 | untarnishedmemories@hotmail.com www.untarnishedmemories.com | Orange agate, sodalite and tiger’s eye gemstones with antiqued bronze chain.

gotta HavE IT!

LYNN LARSON ARMSTRONG

To walk through the doors of Queen V Fashion House in Regina’s Warehouse District is to find oneself in the heart of its creator, Fallon Huffman (Mazurkewich), who possesses the intellect of a raven and the heart of a freedom-loving entrepreneur. Clear white walls and a well-appointed silver logo sparkling in the sunlight tell the story of a meticulously polished runway-like retail shopping experience. But the details reveal the soul of this entrepreneur’s quest for freedom. Inspired by Jack Kerouac, author of “On the Road”, Queen V is for “the ones who never yearn or say a commonplace thing . . .”. A curious collection of ravens, antlers, metals, denim, sequins, sweaters and dresses is carefully curated for the fearless and the vigilantly independent. The lone entrepreneur has held her ground in the local competitive market place formidably and created an online and real time destination shop for those seeking refuge from the noisy mundanity of every day fashion. This is the journey of a traveller.

A R AV E N , A R OA D A N D A

Vision for Freedom

LULU DK Sara Lindsay Makeup Studio 3420 Hill Avenue | 306.347.7829 info@saralindsay.ca www.saralindsay.ca

Gold and silver temporary metallic jewellery tattoos. $29/20 pack

COVER STORY: FALLON HUFFMAN, #QUEENV

Journey

A TrAveller’s

)DOORQ�+XIIPDQ���4XHHQ9��3KHQRP “If you could do anything, and not fail, what would it be?” he asked.

The traveller replied, “I would open a boutique, choose my own products and direct my own photo shoots. I would follow my values and be in control

of my own vision and my own brand. I would be free.”

Journey

THAT WAS THE FIRST TIME SHE HAD HEARD HERSELF SAY IT OUT LOUD, and from that moment forward she began her journey. One year later, her vision became a reality. In September 2012, Fallon Huffman (Mazurkewich) launched Queen V Fashion House on Broad Street in Regina’s Warehouse District. 

“I went in search of discovering what it would take to bring my vision to life after I heard myself say it out loud. I read books, did the research and followed my vision to Queen V.”

“The Queen V muse is brave. She is unique and the creative. She embraces fashion as an expression of ‘who I am’. Queen V is for the woman who appreciates ripped jeans and sequins, statement making jewelry and accessories and graphic t-shirts. The Queen V collection is for the woman of any age who loves and lives style and standing her own ground.”

“I chose the letter V because it is the Roman numeral for five, which is also represented as a five-point star symbolic of a woman. I also love the oppositional quality of words that begin with the letter v: virtue, vice, victory, villainous, virtuous, visible, vulnerable . . . these words are not for the faint of heart, and neither is Queen V.”

Fallon launched Queen V in the national and international market place in February 2012 first by creating the website, www.queenv.co and reaching out to the brands that she wanted to bring to Regina. First came Club Manhattan, then House of Harlow 1960, One Teaspoon, Religion, Spiritual Gangster, and Bardot Australia. Queen V Fashion House, the store, opened in September, eight months later in October 2012. November 2012 she launched the online store in Canada and in June 2013, she opened the online store to the United States.

The Queen V vision led to the creation of the High Priestess brand – which started as an in-store brand exclusive to Queen V, with signature jewelry pieces. What began as a differentiation tool soon became a business and soon after she began selling select pieces of the High Priestess brand to a shop in Saskatoon.

From there, the young entrepreneur created Villa Fashion Agency + Distributors (villafashionagency.com), a jewelry distribution sister company to house and distribute across Canada the Club Manhattan and High Priestess brands.

In her first year of business, Queen V’s interactive social media strategy captured the hearts of 20-somethings, sparking a #QueenV cult following on Instagram. She quickly learned she had a knack and photographer’s eye for fashion, styling and buying. In just two years, Queen V Fashion House online has grown into a one-stop shop and online retail haven with a progressive following of fashion risk-takers.

“People Instagram beautiful pictures of themselves wearing the clothes they love from Queen V, and I am so honoured that they love them that much to share them with the world.”

Today, Fallon’s bold style is synonymous with motorcycle jackets, rock tees, shredded denim and an occasional red lip— all elements of the fashion retailer’s intrinsic personal taste.

With a relentless obsession over all things web and social media, Fallon has propelled her brand’s unforgettable aesthetic on every channel including more than 5,608 followers on Facebook, Twitter and Instagram combined and growing. These carefully curated pages have translated ‘likes’ into sales. Fallon has revolutionized marketing with a business built almost entirely on unpaid social media from day one, drawing thousands of visitors back to the Queen V site every month.  In addition, Queen V Fashion House has piqued the imaginations of fashion bloggers who help bring the Queen V story to life.

In 2014, Fallon was a finalist for the Chamber of Commerce Paragon Award in the Young Entrepreneur of the Year category. She was also nominated for the 2014 YWCA Women of Distinction Award in the category of Entrepreneurship & Innovation. But there is more ahead for this traveller. Fallon Huffman is looking to the future with her eyes wide open, her vision fixed on the sustainable growth of the Queen V brand.

“Learning what it takes to be a sustainable business is about understanding and managing risk, managing relationships and walking fearlessly and unapologetically.

Our community has a way to go towards understanding how to build an entrepreneurial economy.”

“Local businesses help create a vibrant and unique municipal culture. In order for our city to thrive – we need to support local restaurants, boutiques and shops. ‘Every time you are spending your money, you are casting a vote for the world you want to live in,’ she says, quoting Anna Lappé - a widely respected author and educator.

“Queen V is part of a greater vision. To have the freedom to live in that vision is part hustle and grind, part strategy and part courage. We are a force in the Saskatchewan retail world, and we hope to inspire people to expect and seek out creative and innovative style that local businesses bring to the market.”

Queen V Fashion House#101 - 1118 Broad StreetRegina306.206.1331

Carey Shaw

The Wealth Management ApproachBringing the Big Picture into Focus at Each Life Stage

Getting the right investment advice is a key part of managing wealth. But it’s just one part of a bigger picture. Managing finances, minimizing taxes, planning for retirement or structuring an estate in a tax-efficient manner may also be required. Because these various aspects of managing wealth are all interconnected, we will create a total, coordinated wealth management strategy that addresses the financial concerns at each stage of life:

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The Five-Step Wealth Management Process

We follow a disciplined five-step process in order to provide comprehensive wealth management. 1. Introduction – We introduce the wealth management services we provide, not just during the first meeting, but also on an ongoing basis as needs evolve and new services become available.

2. Discovery – We gain a deeper understanding of individual needs, goals and circumstances to help clarify financial objectives. This includes gathering together important financial information, such as statements.3. Strategy – Next, we analyze financial and personal information to match objectives with smart, time-tested strategies.4. Solutions – We develop thoughtful and creative solutions tailored to specific objectives, drawing from a wide selection of world-class products and services.5. Service – We conduct regular reviews to ensure financial objectives are being met in light of changing needs and market and economic cycles.To get started on wealth management planning, schedule an appointment with us today. This article is supplied by Barbara March-Burwell, an Investment Advisor with RBC Dominion Securities Inc. (Member Canadian Investor Protection Fund). This article is for information purposes only. Please consult with a professional advisor before taking any action based on information in this article.

RBC Dominion SecuritiesBarbara March-Burwell, CFPInvestment Advisor & Certified Financial PlannerT: Regina 306.777.0543 | Esterhazy 306.745.4764Toll Free 800.667.8555 | Donna Rogers 306.777.0504 E: barb.march-burwell@rbc.com | donna.m.rogers@rbc.com W: www.barbmarch-burwell.com

Trinos Menswear2445 Quance Street (East Landing Mall) Regina306.522.4667 www.trinosmenswear.comfollow us

Trinos MENSWEAR

A Red Carpet ExperienceThe Trinos Menswear shopping experience is about

bringing together all the pieces to suit every occasion.

MODERN MEN HAIR SALON PERSPECTIVE OF A MEN’S HAIR STYLIST

“A journeyman contractor learns to build a house from start to finish. He can then specialize in a specific area of construction becoming an expert in one avenue of the industry. Similarly Modern Men Hair Salon is a professional salon dedicated to the trade of men’s cosmetology,” says owner and stylist Tammy Johnson.

Modern Men Hair Salon is a full service salon with expertise in cutting, colouring and hair removal for men. Decorated with earth tones, dark woods, large comfortable chairs, and the masculine scent in the air, Modern Men Hair Salon is purposefully designed to cater to the manly esthetic.

“Men are grooming. They want to look good and feel good. Modern Men Hair Salon is part of a growing salon trend that caters to the men. We offer a full array of services that men need to look and feel good no matter their job or lifestyle. Our services range from full grooming to an emergency tune up for that last minute meeting. Many of our clients are women as well, and we offer services that they enjoy.”

Thought-provoking speakers from

various sectors.

An excellent opportunity to learn, connect and

have fun!

Women in LEADErshiP CONFERENCE

Standing out as a leaderWednesday OCTOBER 22 2014 9:00 AM - 4:30 PM The Saskatoon Club 417 21st Street E

To register: registration@fci-cwi.comFor more info: www.fci-cwi.com

Conference hosts:Dani Mario, Host of CBC News Saskatchewan

Leisha Grebinski, Host of CBC Radio One's Saskatoon Morning

What makes a great haircut? “Consultation, precision and a relaxing environment” says Tammy. “Taking the time to understand the client’s hair and lifestyle is essential, and then cutting the hair with absolute precision. There is very little room for error in cutting men’s hair. To keep the cut looking and feeling fresh, we invite our customers to drop in within two weeks of their initial haircut for the neck cleanup at no charge.

L.A. Larson& Associates Ltd.

At L.A. Larson & Associates Ltd., we know that your business can be your family’s single largest asset – which is why we ensure that your family goals are aligned with your business structure and strategies. We strive to continuously provide advice and strategies to ensure that you and your family realize the maximum amount of value that your business can provide.

Contact us for consultation. Laurie Larson, CGA, CPA, CBVLA Larson & Associates301 – 1945 McCallum RoadAbbotsford, BC  V2S 3N2Phone: 604.870.4968www.larsoncga.ca

“We pride ourselves on offering a professional and enjoyable environment that caters to being the best in our industry.

Modern Men Hair Salon#4 – 425 Victoria Ave. EastRegina, Sask.306.522.4111info@modernmen.ca

Agriculture is important to Canada – it employs over 2.1 million Canadians on farms and in processing plants, boardrooms, laboratories and beyond. It’s a major economic contributor to the nation’s GDP and the day-to-day lives of people across the country. And, with a global population that will need 60% more food by 2050, Canadian agriculture will become even more important to our country, and the world.

Agriculture More Than Ever is an industry-driven cause to improve perceptions and create positive dialogue about Canadian agriculture, so the industry can reach its full potential.

Visit AgMoreThanEver.ca to learn more.

1 in 8Canadian jobs are in ag and agri-food

33416 E AMTE_1 in 8_7.125 x 10.8125.indd 1 2014-09-17 8:20 AM

BOOK OF TEASRooibus, mint, fruit teas and black tea. Green

teas, flowering teas, and so many more. Cuppa T is pleased to offer the Book of Teas, a hard cover book

case and tea tins perfect for tea tasters and lovers. Choose your favourite six teas for the week, and

you’re ready for evenings by the fire, your favourite tea, and the ones you love. Bring it back for a refill

to keep your teacup filled. The Book of Tea is available in wood and suede.

Cuppa T2732 13 Avenue, Regina

306.352.4411www.cuppatteas.com

Deanna Wolf$�:LOGpRZHU�ZLWK�D�.LQG�+HDUW�Deanna Wolf was born and raised in Lumsden, Saskatchewan, where she learned the value of community, the joys of small town living and having a place to call home. In 2012, Deanna founded Wildflower Esthetics and Sugar Studio in her hometown to help women feel good and look good.

“Now two years in business, I feel blessed to be able to do what I love in my community, surrounded by the people whom I have grown up with and my family.”

Deanna wanted to find a way to give back on a larger scale. It was this drive that led her to found The Wildflower Women’s Fund in 2014. Each year, she will select a charity relating to women and women’s health and donate a portion of each year’s profits to this charity.

This year Deanna has chosen the Isabel Johnson Shelter in Regina, Saskatchewan. The Isabel Johnson Shelter offers women in abusive situations confidential services free of charge.

“I feel so fortunate for the overwhelming support Wildflower Esthetics and Sugar Studio has received since opening. I wanted to turn it around and give back in any way that I can. This fund allows me to do so, one charity at a time.”

Wildflower Esthetics and Sugar Studio 215 James Street North Lumsden 306.731.9121 wildfloweresthetics@gmail.com wildfloweresthetics.com |

Lash by lash, individual hairs are professionally applied on top of the

natural lash using a special adhesive to create long, beautiful and lush lashes

fit for a movie star, reminiscent of Joan Crawford, Marilyn Monroe, Jane

Mansfield and Sharon Tate.

Michelle’s Lash Lounge Founder and Owner Michelle Burns is pleased to

welcome Genalle who offers clients lashes and pedicures and Samantha, who offers

men’s and women’s hairstyles to the team, and Amanda Brock whose photography graces the walls of

Michelle’s Lash Lounge.

Michelle’s Lash LoungeSuite B 1215 14th Avenue East Regina, Sask S4N 0T8

michelleslashesesthetics.comestheticsmichelle@hotmail.com

Text us for an appointmentMichelle: 306.501.5516Genalle: 306.999.1444

Samantha:  306.577.8564

MICHELLE’S LASH LOUNGE: a Lash Story Fit for a Movie Star

Vancouver based designer Sara Armstrong presented her Spring Summer 2015 collection on the runway at Vancouver Fashion Week, September 17.

Sara’s collection was introduced with film shot on location at Kensington Prairie Farm in Langley, B.C, amid a field of alpacas in collaboration with local artists, which can be seen at www.sararmstrong.com. The collection of 20 male and female pieces is influenced by “traditional Peruvian attire transmogrified by post apocalyptic simplicity,” says Tara Osipoff, Media Coordinator.

“Creation has to begin with introversion. Every season I embark on a development process through different psyches, getting deeper and deeper into my own raw self. As an artist and designer, this collection is my truest mirror – from the dark, romantic shapes, to the structures of the crisp fabrics and the architectural details. It is full yet minimal and, in my mind, timeless,” said Sara Armstrong of her SS15 collection.

WWW.SARARMSTRONG.COM Videographer: Kerry Chambers | www.kerrychambers.com Music: Branton OlfertPhotography: Diana Klonek | dianaklonek.comModel: Angela, of Family Management | www.thefamilymgmt.comMakeup: Vanessa WongLocation: Kensington Prairie Farm, Langley, British Columbia www.kpfarm.com

sara armstrong BRINGS NEO-PUNK

MINIMALISM TO VANCOUVER

FASHION WEEK

D E A N R E N W I C K P R E S E N T STHE

MOUSTACHE

BASH

STEP OUT for an evening of fundraising and fashion on November 29, 2014. Dean Renwick is proud to host the second annual Moustache Bash, in support of the Regina Prostate Assessment Centre. The evening features a reception gala, fashion show and after party. Men will be greeted at the door with a selection of Dean Renwick bowties and ladies with a selection of custom scarves.

Fashion show presentations will feature the Dean Renwick Spring and Summer 2015 collection, a men’s fashion show by Colin O’Brian Man’s Shoppe, and Janis Procyk, recipient of the Emerging Designer Award during this year’s Saskatchewan Fashion Week, will be presenting her new collection.

“In 2013, The Moustache Bash raised $10,000 for the Regina Prostate Assessment Centre. We are very grateful to our sponsors and our guests who helped make our first event a success. We are looking forward to another successful event this year,” says Dean Renwick, Designer and Founder of The Moustache Bash.

“Send your ‘stache out in style in support of Regina’s Prostate Assessment Centre.”

The Moustache Bash November 29, 2014 Shoebox Theatre at the Riddell CentreUniversity of Regina

Tickets are available at Colin O’Brian Man’s Shoppe Ltd., 1825 Hamilton Street, Regina and Dean Renwick Design Studio, 1 - 1861 Scarth Street, and Pic A Tic.  

Dean Renwick Design Studio306.569.29381 - 1861 Scarth Street Regina

www.deanrenwick.ca deanrenwickdesignstudio

Photocredit: Shawn Fulton Sponsored by SKY Magazine

3 2 2 1 Q U A N C E S T R E E T E A S T , R E G I N A

Celebrating one year as Regina’s premier fashion destination.

EILEEN FISHER • SARAH PACINI • RUDSAK ANNETTE GORTZ • JAMES PERSE • REBECCA TAYLOR

• ANNE MARIE CHAGNON

FALL HAS ARRIVED

Saturday, November 29th4400 - 4th Ave., Regina

Tropical Christmas

&RFNWDLOV������SP���6XSSHU���SP���(QWHUWDLQPHQW���SPMusic & Dance to Follow

&DOO�WKH�2UU�&HQWUH��������������Tickets $50 ea.

Saturday, November 29th4400 - 4th Ave., Regina

Tropical Christmas

&RFNWDLOV������SP���6XSSHU���SP���(QWHUWDLQPHQW���SPMusic & Dance to Follow

&DOO�WKH�2UU�&HQWUH�������������Tickets $50 ea.

Sponsored by

Catered by

Chef Dave Hall

THE SKY IS ALWAYS CHANGING, never the same. It moves with the wind, and guides us. We look up to the sky, every day, and we marvel at its beauty. SKY Magazine is a living brand that is enduring, intelligent and beautiful. We exist to celebrate all the good things under the sun, and the people who make them happen.

SKY Magazine does not stand still. It endures by continually reinventing itself, always striving to delight, inform and inspire our readers. This is the story of SKY Magazine: Living Well. We are fashion. We are lifestyle. We are business. We are health and wellness. We are a visual muse and a reliable source of own-able style. We turn the unexpected into the coveted.

SKY Magazine is a quarterly magazine about the people of and from Saskatchewan who are living in their vision wherever the road may take them. We tell the stories of Saskatchewan people and promote their businesses wherever they are.

We produce SKY to be seen and read. Each quarter, 32.000 magazines are printed and distributed to homes and businesses in Regina, Saskatoon, Moose Jaw, Lumsden, and now Weyburn and Estevan. For those on the go, SKY Magazine can be downloaded and read on line at https://issuu.com/myskymag. Our online magazine, www.Myskymag.com features stories and promotions in SKY Magazine as well as new stories and promotions.

To find out what’s happening under the SKY, follow us on Facebook, Instagram and Twitter for daily updates. We have begun taking subscriptions as well.

Thank you to Greg Huszar, Amber Moon for your creative genius and Darlene Warne at PrintWest who works with us to create and distribute a high quality magazine. We are pleased to welcome Bob Hunko to the team as our Advertising Sales guru.

We are going places. See you in SKY.

sKY magaZIne

WE aRE GOING PLaCES

With our beautiful array of fashionable eyewear, you will enjoy crystal clear vision and be fashionable wherever you go.

The Perfect Pair Promotion: Buy a pair of Essilor Transition Crizal lenses and receive a pair of Crizal Xperio Polarized lenses FREE. This promotion is only available with the purchase of new frames. Offer expires December 31, 2014

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™

JOIN THE

��������REVOLUTION

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