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Simple E-Mail MarketingFor Small Businesses

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Introduction

E-mail marketing:

Easy to use Cost-effective form of advertising

Increases revenue, customers, brand recognition

May produce up to $! of revenue for every $"spent

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#at is E-mail Marketing%

&imilar to sending out snail mail

Connect 'it undreds of people every day

(ery cost-effective

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#at is E-mail Marketing%

)irectly reac your potential customers

(ery effective 'ay for small businesses to markettemselves

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*ypes of E-mail Marketing

)irect e-mail + offers, deals, sales

etention e-mailing + entertaining,engaging, informative content

&traigt-up e-mail advertising + usingcontent created by someone else

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o' Can E-Mail Marketing.enefit /our &mall .usiness

Campaigns are very cost-effective

*argeted marketing

0llo's for data tracking

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o' Can E-Mail Marketing.enefit /our &mall .usiness

Can be automated

*actics are super fast1

Can boost revenue

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o' to un anE-Mail Marketing Campaign

2 basics:

Creating a list of people 'illing toreceive your message

Crafting tat message

Creating a delivery system

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o' to un anE-Mail Marketing Campaign

3etting started

Create an e-mail list + te eart of yourmarketing strategy

Create an e-mail signup seet

espect customer privacy + never send outspam1

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o' to un anE-Mail Marketing Campaign

3etting started

)evelop your campaign + 4uality content,appropriate amount

Carefully compose e-mails

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o' to un anE-Mail Marketing Campaign

*ips for e-mails 'ort reading

&tart 'it a ne' e-mail address

5ay attention to te sub6ect line

7eep content sort and to te point

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o' to un anE-Mail Marketing Campaign

*ips for e-mails 'ort reading

8se a different e-mail for current customers

*est out your e-mails before you send tem

0dd disclaimer complying 'it te C09-&50M 0ct

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o' to un anE-Mail Marketing Campaign

.roadcast messages

&ent to all customers at once

ecommendations, deals, promotions

5re-loaded follo' up messages

&ent automatically at regular intervals

5lenty of content and ready to go

8se bot types for a 4uality e-mail marketing program

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o' to un anE-Mail Marketing Campaign

&ending out your marketing e-mails

E-mails ave a lifespan of about 2 days

)eal 'it opt-out re4uests + respect your

client;s 'ises

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o' to un anE-Mail Marketing Campaign

&ending out your marketing e-mails

.ounced messages + collect tem andupdate database

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o' to un anE-Mail Marketing Campaign

0utomated E-Mail Marketing *ools

3etresponse + $" for "-mont trial period

0'eber + $" for "-mont trial period Constant Contact + full featured, lo' cost

.eginners sould consider *raffic#ave0dvanced users sould consider 0#eber

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E-Mail Marketing .est 5ractices

5ay attention to your email;s previe'

7eep your e-mails readable

0void spam + iger delivery rate

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E-Mail Marketing .est 5ractices

*ry personali=ing your e-mails

8se an automated e-mail marketing tool

Make your e-mail content more personal

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&ample >ist of E-Mail Marketing *opics

?Ceck @ut @ur Club 0ll #eek isk

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&ample >ist of E-Mail Marketing *opics

?9e' Model &o'caseA B( )ealersip Company

?)edicated ealt 5lans 0vailable

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Conclusion

#en 'ell implemented, only fe' tings

can matc te effectiveness of an e-mailmarketing campaign

/our small business 0.&@>8*E>/ sould beusing tese strategies

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Conclusion

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