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Perception of potential partners for car withdrawal from urban transport EFFORTS TO ENHANCE URBAN MOBILITY Initiative: Green Commuter Plans Hewlett Packard, Edinburgh, Scotland expectation of 15% reduction in 3 years Problems: car parking Europe: Industrial areas Brazil: Civil inquiries and lawsuits (RJ). USA: communities choose prohibit large-scale commercial undertakings. “People love what’s inside super-stores. They hate what’s on outside”
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SIMONE C. R. [email protected]
JORGE [email protected]
MILENA [email protected]
presentsPerception of Potential Partners for car withdrawal from urban transport
Perception of potential partners for car withdrawal from urban transport
Eco- Efficiency
Involving its primary stakeholders
ISO 14001
Corporate Citizenship: Strategic Partnerships
CORPORATE CITIZENSHIP
Perception of potential partners for car withdrawal from urban transportEFFORTS TO ENHANCE URBAN MOBILITY
Initiative: Green Commuter PlansHewlett Packard, Edinburgh, Scotland expectation of 15% reduction in 3 years
Problems: car parking Europe: Industrial areas Brazil: Civil inquiries and lawsuits (RJ). USA: communities choose prohibit large-scale commercial undertakings.
“People love what’s inside super-stores. They hate what’s on outside”
Conflicts between companies and urban communities
Garage space= stimulus to the attraction of the automobile
Responsibility is limited to static capacity. No obligation to dynamic capacity
Almost 50% of total built area is parking space
Perception of potential partners for car withdrawal from urban transportTHE CONTEXT OF UNSUSTAINABLE MOBILITY
Garage Space Store SpaceUS$ 4,00 US$ 175,00
0,000843 empregos 0,0645 empregos
Mobile/UFRJ Concept
Proposal meet principles of the triple bottom line
Provides entrepreneurs with large scale urban undertakings the possibility of networking with other stakeholders.
Urban undertaking, with other stakeholders is perceived as socially responsible enterprise instead of an environmental polluter.
Perception of potential partners for car withdrawal from urban transportTRANSPORT-LAND USE INTEGRATION WITH CC
Mobile/UFRJ Concept
COMMITMENT:Public authority: create a specific legislation for large scale undertaking put the transport services out to tender Enterprises: minimize the highway traffic impact
BENEFITS:Public authority: partners in providing transportEnterprises: From environmental polluter to socially responsible and increase of useful spaceCommunity: improvement of quality of environment and exclusive transport
Perception of potential partners for car withdrawal from urban transportTRANSPORT-LAND USE INTEGRATION WITH CC
Survey within the construction sector in RJ
Existing level of socio investment and criteriaEvaluation of the performance of the Mobile Concept in comparison with present provision of parking spaces
1º QuestionnaireApproach: Sinduscon-Rio (Union of Construction Companies)
2 months (Feb. to Apr. 2004)31 questionnaires completed (42% return) Signf. Level 95%, Stand. Error 5%
Perception of potential partners for car withdrawal from urban transportBUSINESS EVALUATION OF MOBILE CONCEPT
2º QuestionnaireApproach: 1 month (Jun to Jul 2004)
11 questionnaires completed (35% return)
Case Study: “Hypothetical project for a shopping center linked to a business center and a leisure complex, total leasable area 45.000m2, 37.500m2 parking area with 1.500 vehicles in Lagoa.
Proposal Applied to project: Project with 56.100m2 useable area, 21.875m2 of parking space with 875 places plus 12.000 transport seats (4 routes up to 40 min, at 5 min intervals, 12 hours day
Perception of potential partners for car withdrawal from urban transportBUSINESS EVALUATION OF MOBILE CONCEPT
Good performance – Company image, Quality of life, Productdifferentiation,Technological innovation - “an option to mitigate theproblems of traffic that allows an increase in the grossleasable area and the provision of transport services for the public ones wishes to attract”
Similar performance – Customer satisfactionDue to ingrained habits in relation to automobile use, thecustomer would retain the option of automobile or transport service
Doubtful performance - Legal incentives, Generating new businessOpen up the possibility of partnerships
Perception of potential partners for car withdrawal from urban transportSOCIAL PERFORMANCE CRITERIA OF CONCEPT
Risks - Product value appreciation , Value added for the customer, Easiness to sell/ lease Identification and involvement by retailers, the targetpopulation, the public authority
Bad Performance - Operating / maintenance costs, Implementation cost Doubts remain the cost and the difficulty of maintaining aquality service
Controversial – ProductivityOmission of cost compromised their level of conviction
Perception of potential partners for car withdrawal from urban transportSOCIAL PERFORMANCE CRITERIA OF CONCEPT
With initiatives, sector would be willing to double the amount it already invests in socio-environmental responsibilities, from 1,3% to 2,7% of its turnover.
There is a potential for generation of value by social performance, as long as the uncertainties can be minimized, both in regard to public authority intervention and to the receptivity of the local community.
Suggestion: possibility of a gradual adoption of the Concept and the progressive expansion of the gross leasable area in the place of garage space, given the novelty of the proposal and the need to diminish the risks of the undertakings.
Perception of potential partners for car withdrawal from urban transportCONCLUSION
SIMONE C. R. [email protected]
JORGE [email protected]
MILENA [email protected]
thanks for your attention
