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DIRECT PAYMENT
VISA CARDPlease debit my:
ACC NAME: POPAI Australia & New ZealandBANK: NAB ACC#: 29955812 BSB: 082 401
(please note: payment made by credit card will incur a 2% service fee for Visa and Mastercard and 3.75% service fee for AMEX)
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• Why Shopper? Shopper vs. Consumer• Shopper Insights• What is Shopper Research?• Shopper Marketing Defined
• Understanding business models• Retailer vs. supplier priorities• Retailer business drivers• Key retail objectives• The *Five Way Multiple*• Retailer needs and desired outcomes
• What are POP Drivers?• Range• Space & Layout• Visibility• Price• Promotion• Persuasion
• What is the Shopper Path ToPurchase (P2P)?
• The Traditional P2P• Touchpoints Along the P2P• The Impact of Digital and Mobile Technology• Introducing Moments of Truth• The Holistic Approach - Pre, In & Post
• How and why they shop• How: Purchase Decision Hierarchies• How: Navigation• Why: Lifestage• Why: Occasions• Why: Missions
Education
1 Shopper MarketingDefinitions
UnderstandingRetail Objectives2
Point Of Purchase(POP) Drivers3
4Path toPurchase
ShopperBehavior5
Get in touch: www.shopassosiation.org.auE [email protected]
NON-MEMBERS
I would like to bookplace(s) to attend the e-Course@ $295.00 +GST eachTOTAL $_________
Booking DetailsContact Name:Company Name:Address:Postcode:Phone:Email:
Payment Details
Shopper MarketingFundamentals E-CourseWhat is the course?An introductory online coursewhich will provide an understandingof the fundamentals of shoppermarketing across 5 self-pacedmodules. Course topics includedefinitions, retail objectives, POPdrivers, the path to purchase andshopper behaviour.
Who is it for?The course is for anyone involvedin the retail and shopper marketingindustry including brand, marketing,design, account management, salesand finance sta� that need anunderstanding of shopper marketing.
Shop! MembersThe course is free to all currentShop! ANZ Members. To sign up,email [email protected] the subject line E-CourseRegistration, as well as your nameand email address.
